Your Market Research Partner In Latin America Apresentação Institucional AG3 Consulting
Full-service Market Research Agency Apresentação Institucional AG3 Consulting
Information is the key issue in the globalized world. Used with intelligence guarantees market competitiveness. Open your frontiers! Institutional Presentation Apresentação Institucional AG3 Consulting
1. Who we are 1. Who we are � We are a full-service Market Research Company , helping companies with strategic market, based on Market Research and Competitive Intelligence solutions. � We offer our work to both global Market research companies and/or advertisement agencies looking for only field work in the countries we cover, or full service to final clientes looking for recommendations, from methodology design to results. Institutional Presentation Apresentação Institucional AG3 Consulting
2. Solutions Offered 2. Solutions Offered � Multi-country studies � Consume studies � B2B studies � Market entry studies � Market size and attractiveness studies � Assessment and image positioning � Brand research � Advertisement research � Concept test � Demographic studies � New product developments � Clients’ satisfaction � Store audits & mystery shopping � Segmentation research � Sensorial tests � Benchmarkings Institutional Presentation Apresentação Institucional AG3 Consulting
3. Coverage 3. Coverage El Salvador Honduras CARIBE Costa Rica Belize Panama Porto Rico Brasil Venezuela Argentina Colombia Chile Peru Uruguai Paraguai Ecuador Bolivia Headoffice: Guatemala Nicaragua Florianópolis, SC Brazil Institutional Presentation Apresentação Institucional AG3 Consulting
4. Methodology 4. Methodology Qualitative : � Etnography (in home, in office, anywhere) � Online FGDs � F2F discussion groups � In-depth interviews � Online forums Quantitative : � CATI (telephone) � CLT (intercept) � PAPI (face a face) � CAPI (via computer) � Online Institutional Presentation Apresentação Institucional AG3 Consulting
5. Resulted Offered 5. Resulted Offered � Knowledge of target Market and target consumers; � Wide competition knowledge; � SWOT analysis; � Scneario analysis; � Recommendations for positioning, Market entry, among others… Institutional Presentation Apresentação Institucional AG3 Consulting
6. Market Analysis 6. Market Analysis Among others (SWOT analysis, prospective scenario, etc...), one effficient Market analysis we use to offer clientes a coplete notion of their Market are the “5 Porter’s Market Forces”: Institutional Presentation Apresentação Institucional AG3 Consulting
7. Experiences & Cases 7. Experiences & Cases Competitive B2B Projects Consumers Projects Intelligence Institutional Presentation Apresentação Institucional AG3 Consulting
B2B Projects Apresentação Institucional AG3 Consulting
HEALTHCARE RECENT EXPERIENCES (Past 2 years): � Hemathologists, Chronic PTI DiseaseStudy: N=2 mini focus groups (with N=4 physicians) plus N=8 IDIs in office. Target was Hamethologists and subject was chronic PTI Disease. Our task was recruitment, scheduling, facility, moderating, simultaneous translation. Locations: São Paulo and Rio de Janeiro. Client: HRW Healthcare, UK � MRI & Infusion Treaments for Alzheimer: N=10 in-depth telephonic interviews with MRI technicians, infusion nurses and infusion physicians about clinics and hospitals capacity to add new therapy with infusion for Alzheimer in Brazil. Our task was recruitment in São Paulo and Rio de janeiro, scheduling, moderatin and payment incentives. Client: KQHealth, UK � Hunter’s Disease Study: N= 10 telephonic interviews with Neurologists about Hunter’a Diseases. Interview length was around 30 min with a partially sctructure questionnaire. Our tasks were recruitment, scheduling, interviewing and payment incentives. Client: KQHealth, UK � Biossimilar LATAm Study: A mix of desk research and primary (in-depth telephonic interviews in Brazil, Mexico, Colombia, Venezuela and Argentina) about Biossimilars Regulation. We talked to one regulatory body opinion leader in each country. Our task was recruitment, scheduling, desk research, payment incentives, moderating. Client: Price Perspective, USA. � Hepatitis C New Agents Study: N=4 telephonic IDIs with physicians and KOLS in hepathology in order to evaluate their reactions towards new agents for Hepatitis C . Client: Sedulo Group � Hepatitis C New Agents Study: N=4 telephonic IDIs with physicians and KOLS in hepathology in order to evaluate their reactions towards new agents for Hepatitis C . Client: Sedulo Group � FAP Patients Project: N=5 telephonic IDIs with patients suffering from FAP - Familial Amyloid Polyneuropathy disease. Client: KQHealth � FNA Biopsy Study: N=11 in depth interviews with physicians from different specialities (Citopathologists, General surgeons, Endocrinologists, Ear Nose Throat Specialists and Radiologist)in order to understand the Brazilian market and demand for FNA Biopsies and evaluate the concept of a new product. Client: Optimal Strategix � Brazilian Payors – Stroke Biomarker: 7 IDIs per phone conducted with National Brazilian payors (private and public payors) and hospital administratios (private and public hospitals) in order to understand the Brazilian market for a biomarker to be be launched for strokes. Client: KQHeatlh. � COPC Project: 20 IDIs conducted in central location with pulmonologists and patients suffering from COPC and 4 focus mini-groups, being 2 with patients and 2 with pulmonologists. Pulmonologists needed to watch patients’ group before attending theirs. Projecttook place in São Paulo and Rio de Janeiro. Client: HRW Healthcare Apresentação Institucional AG3 Consulting � Insomnia Project: 5 interviews with insomnia patients. Patients read some questionnaires to be applied to insomnia patients. Client: EFG Worldwide
HEALTHCARE RECENT EXPERIENCES (Past 2 years): � Cardiologist Project: 6 interviews with cardiologists and patients. Client: EFG Worldwide � Infant Milk Study: 2 in depth interviews in Mexico with pediatricians to understand their need for new infant formula milk to be launched. Client: Fuld & Company � HAE Treatment: Around 5 in-depth interviews with key reference doctors in Argentina to understand the distribution chain of HAE medicines in the Argentinean market. Client: Fuld & Company � IVIG Study: 25 in depth interviews by phone with physicians treating mainly CIDP, ITP and DIP with IVIG (neurologists /immunologists/ re-abilitation specialist), government / regulation authorities and IVIG suppliers. Main objective was to understand IVIG Brazilian market: its players, trends, needs, etc… Commissioned by Junicon Europe, Final client: global supplier of IVIG. � Oncologist Project: 25 face to face interviews with oncologists and hematologist about Chronic Myelogenous Leukemia (CML). Client: EFG Worldwide � SINAPSI project: 13 in-depth interviews with neurologists, psychiatrics, physiotherapist and psychologist to evaluate an online cognitive test to be launched. Client: Sinapsi – Integrated Service of Applied Neuroscience and Psychology. � Rheumatologists: 5 in depth interviews by phone with rheumatologists regarding RA – Rheumatoid Arthritis. Main objective was to understand what brands of drugs they use and awareness of laboratory's program with patients. Commissioned by Fuld & Company. � Neurologists / Psychologists: 100 CATI interviews with neurologists and psychologists as for understanding their acceptance of an online cognitive test to be launched. Client: Sinapsi – Integrated Service of Applied Neuroscience and Psychology. � Immunoglobulin Therapy Project: 10 in depth interviews by phone with neurologists treating patients with spasticity, dystonia, blesfarospasm, among other indications, using immunoglobulin toxins as therapy, mainly Botox and Dysport. Main objective was to understand level of satisfaction of physicians with both toxins, as well as characteristics, trends and specifications. Commissioned by IntField World, final Client: global laboratory � Dentists Project: 30 online interviews with dentists among Brazil. Questionnaire length: around 40 minutes. The main objective was to identify main products used by Apresentação Institucional AG3 Consulting dentists for surgeries. Commissioned by Psyma Latina, final client: global company.
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