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The use of One-to-One Advisory Clinics in the Promotion and support of Afforestation in Ireland Frances McHugh Teagasc Forestry Development Officer, Ireland Outline Teagasc what we do Development of privately owned forestry in


  1. The use of One-to-One Advisory Clinics in the Promotion and support of Afforestation in Ireland Frances McHugh Teagasc Forestry Development Officer, Ireland

  2. Outline • Teagasc – what we do • Development of privately owned forestry in Ireland • One to one clinics • Conclusions

  3. Teagasc – Agriculture and Food Development Authority – national body providing integrated research, advisory and training services to the agriculture , food industry and rural communities.

  4. The Teagasc Model of Knowledge Delivery

  5. Teagasc Forestry Development Department • Independent and Objective Advice • site visits/office consultations • field days/ info meetings • courses (eg timber measurement, broadleaf shaping etc) • national demos • producer groups

  6. Teagasc Forestry Development Department Mission…. ….to lead and support science-based innovation in the farm forestry sector and wider bio-economy to underpin its profitability , competitiveness and sustainability

  7. Objectives • to encourage the maximum number of farmers to optimize their incomes by developing a forestry enterprise. • to promote, inform and educate farmers in using sustainable forest management practices. • to advise and support farmers in the development of structures to harvest and market their timber • to upgrade the quality of hardwood tree species and develop broadleaf management protocols.

  8. Overview of the Programme Video

  9. Forest Cover in Europe – 33% of land area % of total land Land use category Area (ha) area 653,980 9.5 Forest 77,672 1.0 Forest open area Total 731,652 10.5 % of total land Land use type Area (Ha) area 82,606 1.2 Scrub 271,912 3.9 Hedgerow 47,681 0.7 Other wooded land 402,199 5.8 Total

  10. 18% 0.5 million hectares or ? over 16,000 ha per annum 2050

  11. Afforestation in Ireland 25000 state private 20000 15000 10000 5000 0 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014

  12. The Forest 52% Sitka spruce 23% other conifers; 75% of forest estate is NS, DF, Larches and pines <30yrs (Almost 50% is <20yrs) Average size of grant aided forest is 9ha 25% Broadleaves; Oak, Be, Ash, Syc, Birch, Alder

  13. The Owners 85% - farming is their main business 78% grant aided Ownership Area % forest is owned by 50+ yr olds Public 395,760 54.1 Private (grant aided) 246,550 33.7 Private (Other) 89,350 12.2 Total 731,650 100 new to forestry – no management expertise Most driven by grant scheme and alternative to farming

  14. Decision to plant sometimes difficult (and permanent) decision to plant land Life-style change- a lot going on… Poor Part land time On farm farming Pension Valuable crop Thinking of retiring/ Environment inheritance Wood Attractive energy grants Amenity/ Basic Screening Payments

  15. Clinics - What are they? • ‘one to one’ meeting with Forestry Adviser • Nationwide – local offices • 30mins – 1 hour • encourage spouses/children to attend  Contact details  Purpose of clinic – 1 st look? • Follow up actions?  Main issues of site • contact forester  Farmer? • arrange a visit  Where did they hear about clinic? • Quick record of basic details/ feedback

  16. Clinics 2012 - 350 appointments/45 clinic days 2013 - 510 appointments/55 clinic days 2014 – 560 appointments /68 clinic days 2016 – 488 appointments/60 clinic days time consuming; but worth it. - Confidential - Specific to every farm - Look at individual farm on mapping system and access any specific environmental requirements

  17. 2016 clinics purpose of appointment type of farming

  18. 2016 clinics outcome promotion

  19. Case Study 1- part-time farmer • Age 68 • Part-time farmer; inherited small farm. • One daughter in US – suggested forestry • Doesn’t want to sell land but doesn’t want to farm either. • Land quite wet – in area with a lot of forestry plant 8ha? : Discussed 1. Positive affect of planting marginal farm land 2. Permanent land use change Grant scheme – covers 3. costs 4. Annual payment: € 4,000/year taxfree for 15yrs 5. Environmental regulations 6. Process to hire forester to draw up plan for grant application etc.

  20. Case study 2- Dairy farmer ; • Age 53 • Milking since he left school • Needs to spend money on animal housing • Does a lot of off farm contract work • Wants to do more with his life; travel etc • Not married/no children • No knowledge of forestry Plant 30ha? – discuss: 1. Negative affect on land value 2. Permanent land use change Grant scheme – covers costs 3. Annual payment: € 15,300/year for 4. 15yrs 5. Will continue to receive EU subsidies 6. Process to hire forester to draw up plan for grant application etc.

  21. Resources

  22. FIVE – Forest Investment and Valuation Modelling

  23. Wide range of printed publications

  24. Fortnightly contribution to Farming Independent

  25. Teagasc newsletters Posted out to 45,000 Teagasc clients 3-4 times annually

  26. Teagasc Forestry website Teagasc website • Most visited enterprise • User focus Number of hits: • 300,000 (’09 ) • 1,200,000 (’14) Contents • 500+ pages • 350+ PDFs • 800+ images

  27. YouTube Essential knowledge transfer tool Two recent videos • The importance of inspection paths in conifer forests • First Steps to Planting your new Forest Other videos in preparation From Ash to Clash, the art of hurley making • Viewed 21,000 times

  28. Teagasc Forestry e-News 1000 1200 1400 1600 1800 2000 Subscribers: Powerful statistical tools communication tool Very (cost) effective 200 400 600 800 0 9/16/2012 11/16/2012 1/16/2013 3/16/2013 5/16/2013 7/16/2013 9/16/2013 11/16/2013 1/16/2014 3/16/2014 5/16/2014 7/16/2014 9/16/2014 11/16/2014 1/16/2015 3/16/2015 5/16/2015 7/16/2015

  29. Twitter, Facebook Twitter • Number one source of forestry information on Irish social media • Helped to establish Teagasc as key player in Irish forest industry • 149 followers in 2011, • 1551 followers currently • Excellent, cost effective tool Facebook • Alternative avenue / discussion forum directing users to Teagasc Forestry website

  30. Conclusions • Irish Government is relying on private sector to convert agricultural land to forestry in order to reach planting targets • Incentives to plant are essential but not enough – forestry has to fit into landowners long term plan • Teagasc are uniquely positioned to deliver our programme in an objective and independent way • Extension methods need to be varied and ever evolving to serve the emerging privately owned forest industry in Ireland

  31. Thank you! www.teagasc.ie/forestry

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