Leader in Lifestyle Kitchen Products In Investor Pre rese sentati tion May 2018 1
Numero Uno Position India’s 1 st state of art Show Room Exclusive product galleries for Only manufacturer in India & cum Experience Center in ‘ Carysil ’ Asia in Quartz Sink Ahmedabad & Mumbai Certification for ISO 9001:2008, ISO Quartz Sink Capacity : 400,000 sinks Brands - “CARYSIL” & per annum in FY18 14001:2004 OHSAS “STERNHAGEN” 18001:2007 Introducing Concrete Tiles, 2 nd PAN India presence ~ +1300 Manufacturer in world dealers, 65 Galleries, Exports to +43 countries worldwide 80 Distributors 2
Acrysil – Over the Years Today, Acrysil is India’s only indigenous brand of kitchen sinks made of Quartz 2017 Acrysil started its first international Launch of 2014 subsidiary in Sternhagen brand Germany – Acrysil The company and GmbH formed 100% State of art 2013 Export Oriented experience centre Acquisition of UK Unit 2004-05 cum showroom in based Ahmedabad & 2011 Acrysil began its 2010-11 Homestyle Mumbai focus on exports of Incorporated in Launched Products Limited Quartz Sinks collaboration with Kitchen Started commercial Appliances in the Schock & co Gmbh 2004 Production of and started Domestic Market Stainless steel sinks manufacturing under the brand through its Composite Quartz 1993 name CARYSIL subsidiary Acrysil Sink Steel Private Limited 1987 3
Pillars of Integrated Business Brand Manufacturing Facilities & Technology ▪ Aggressive brand promotion on TV and in print, along with ▪ Quartz Sinks: 400,000 pa , Stainless Steel : 75,000 pa and exposure through sponsorship of events like Times Food and Appliances : 10,000 pa MasterChef Australia ▪ Enjoy in-house capability extends to manufacturing and ▪ Introduced a new top-of-the-line brand titled 'Tek Carysil ’, assembling chimneys, hobs, hob-tops and food waste featuring kitchen sinks, faucets and appliance that represent disposers a revolution in design, style and quality ▪ Technology: Only company in India and Asia and among 4 ▪ Vision is to build global brands companies globally to have the technology to manufacture Quartz Sinks Distribution Network Gallery Product Basket ▪ Offers a wide range of cutting edge technology products to ▪ The acquisition of 98.75% stake in a distribution company customers based on their needs : Homestyle Product Limited, in UK which outsources sinks and sells to the top customers ▪ Continue to hold the market's attention with new product ▪ Vital access to key customers based in markets in Europe categories, new launch events, new technologies, and new models and UK ▪ Current Domestic Market : ~+1300 Dealers, ~65 Galleries & 80 distributors 4
Increasing Product Portfolio Product Segment Kitchen Bathroom Suits Bath Sinks Appliances Fittings APPLIANCES 5
Sin inks 6
Only Company to make Quartz Sinks in Asia Capacity of Quartz Sinks (per annum) High Margin The only company in all of Asia and among a few companies worldwide: Product ▪ Contributes 80% of manufacturing quartz kitchen sinks to global standards of Revenue ▪ ~70% is Exported quality, durability and visual appeal 400,000 325,000 Asset Turnover 275,000 ~3 times 250,000 Currently have 2 plants have a combined capacity of 4,00,000 Quartz 220,000 kitchen sinks annually Longevity of Assets Moulds ~15 years 2010 2011 2013 2015 2017 Developed more than 100 models to cater to various segments and markets Huge Market Potential for Quartz Sinks “ Globally there are only 4 players producing Quartz The brand is available in more than 1300 outlets , and is a preferred Sinks. 95% of the industry makes use of Stainless choice of builders and Modular Kitchen Studios in the premium segment Steel and only 5% makes use of Quartz Sinks ” 7
Stainless Steel Sinks – Quadro Sinks the Focus Area Two Types of Stainless Steel Sinks: Press Steel Sinks & Quadro (Designer) Sinks Contribution: 10% to revenue Capacity : 75,000 sinks per annum Quadro (Designer) Sinks: 100% Utilization Press Steel Sinks: 75% utilization Target Market for Quadro (Designer) Sinks: Caters to high end segment who are willing to pay a premium for superior quality, design and finish Innovation: New innovative products like Micro Radius and Square Sinks Acquisition of a distribution company in the UK will help selling in the top customers in that country ; boosting exports 8
Kit itchen Appliances 9
Kitchen Appliances – Multifold Growth Opportunity Poised to become a significant player in the overall Kitchen Segment: Manufacturing and Trading of Appliances Chimneys Dish Washer Cook Tops Expansion of Appliances Range Currently Constant Innovation , Research, contributing ~9 % Development & Design to the revenue Built in Ovens Wine Chillers Edge over Price , Quality and Delivery Fronts “ People are looking to give personality to their kitchens and bathrooms through use of OUR Appliances and Products ” Cooking Range Micro Wave Owens Hoods 10
Bath Segment 11
Bath Segment – Synergetic Move to Leverage Quartz Technology Achievements Won 52 international awards, among them the Red Dot Award (Best of the Best) ✓ Established 2010-11 as A crysil’s Wholly owned Subsidiary in Germany, ‘ Acrysil Synergy GmbH’ Synergy in Quartz Sink Technology helped in developing patented high quartz material ✓ 60+ Showrooms & SIS to take bathroom design to new level for displaying the products Branding Launched its luxury brand Sternhagen via its wholly owned German Subsidiary ‘ Acrysil GmbH’ Innovation Developed full bathroom concepts and Product Details will shortly launch the whole range of Sternhagen washbasins are made from bathroom products, including Fittings, Range of Products Sani-Q, designed by EMAMIDESIGN WCs, etc. Premium Sanitary Ware, Fittings, Highlighter Tiles One Stop Solution for all Bath Products 12
Products with Global Standards sold in 43 Countries Company presently exports to over 43 countries. Plan to expand further by acquiring new customers and penetrating in new geographies Sales Network Global Offices 13
Domestic Presence - Strengthening of our Brands Dealer Network 1300 1200 800 550 400 2013-14 2014-15 2015-16 2016-17 2017-18 Distributor Network 80 65 60 45 ARABIAN BAY OF 30 SEA BENGAL Sales 2013-14 2014-15 2015-16 2016-17 2017-18 Distributor 14 in Nos., rounded of to the nearest digits
Moulds an Integral Part of Manufacturing Process Input Processing Output Variety of Moulds Production Capacity ▪ Has more than 100 400,000 units per moulds ▪ annum 300+ SKU’s All the Moulds are Place: Bhavnagar, Gujarat imported Purchase of Moulds Made as per the A Mould can be customer needs utilized for 15+ years Life of Moulds Made to Order 15
Presence in UK through “Homestyle” Acrysil is the holding company and has 98.75% of HomeStyle (UK) Revenues (Mn. GBP) Purchased 75% stake in Homestyle in June 2014 for ~Rs. 26.50 crores +1 +120 20.5% Other Traded 4.5 Products, 2% Taps & 3.9 Accessories, 14% 2.0 Products sold under HomeStyle UK 1. Quartz Sinks Steel Sinks, FY15 FY17 FY18 2. Steel Sinks 51% 3. Taps & Accessories Quartz Revenues from Quartz Sink 4. Other Traded Products Sinks, 33% Business (Rs. Crores) +162.6% 13.1 FY2018 6.6 5.0 16 FY16 FY17 FY18
Our Distribution Model International Domestic Strong Foothold in India STRATERGIC Acquisition of 65 Franchise Significant Presence 1,300 Dealers 65 Gallery Homestyle UK Limited Shop in UK Market (A kitchen products distribution company) 80 Distributors 5 Offices with 98.75% Stake Rs. In Crores +19.2% Outsources and sells it to the 01 65 Top Customers High Demand of 54 Modular Kitchen Key Alliances with partners in 02 & USA, Israel, Denmark &Germany 17 Consumer Preference towards adding Increase in Market Presence and 03 Visibility Aesthetic Value to the FY13 FY17 FY18 Kitchen Domestic Revenue Increase in Market Presence and Visibility 17
Multiple Growth Drivers 02 03 01 Strong Distribution Branding & Huge Product Network Technology Range Short Term Strengthen the Distribution Entry into the kitchen Focused on capturing network by tie up with appliances market with the Brand Mindspace Homestyle and plan to add innovation, R&D and of niche Consumers new 100 galleries and 34 design capabilities – Aim more distributor to become a major player 04 Expansion 05 Medium Only Quartz Term Sink Company Currently catering to 43 Only company in India countries strive to spread and amongst the 4 the wings to 70 countries global players in next three years by manufacturing Quartz exploring the uncatered Sinks geographies Long Term 18
Recommend
More recommend
