Important notice • The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for share in Robinson Department Store Public Company Limited (“ROBINS” and shares in ROBINS, “shares”) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever. • This presentation may include information which is forward-looking in nature. Forward-looking information involve known and unknown risks, uncertainties and other factors which may impact on the actual outcomes, including economic conditions in the markets in which ROBINS operates and general achievement of ROBINS business forecasts, which will cause the actual results, performance or achievements of ROBINS to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation. • This presentation has been prepared by ROBINS. The information in this presentation has not been independently verified. • No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of the ROBINS or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation. • This presentation is made, furnished and distributed for information purposes only. No part of this presentation shall be relied upon directly or indirectly for any investment decision-making or for any other purposes. • This presentation and all other information, materials or documents provided in connection therewith, shall not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws.
TODAY AGENDA Results Highlights 2009 Key Achievements Financial Highlights Business and Investment Plan Update Q&A 3
Results Highlights 4Q09 2009 Total sales growth 14.1% 3.4% Same store sales growth 7.4% 1.7% Gross margin +30bps +12bps EBIT growth 23.6% 6.4% EBITDA growth 14.2% 6.6% • ROBINS performance remained strong as a result of its optimized business strategy • ROBINS promptly launched 2 new stores in 2009 – Chonburi and Khonkaen , with a satisfactory sales level by each.
2009 Key Achievements 5
New store expansion and store modernization In 2009, ROBINS opened 2 new stores – Chonburi and Khonkaen . With our new modern store design, together with more Inter brands and Fashion brands, these two new stores are able to reflect the genuine look of ROBINSON – The modern lifestyle shopping destination New Store : Chonburi New Store : Khonkaen • The second largest population in the north- • The largest population in the east region. east region. • Industrial hub - Eastern seaboard. • The hub of government offices in the region. • A tourist destination. • The center of education, with many schools, colleges • The center of education and top university. 6
New store expansion and store modernization New Store : Chonburi Investment Cost : 530 MB Location : Central Plaza Chonburi Open Date : May 2009 Net Area : 14,000 sqm 7
New store expansion and store modernization New Store : Chonburi 8
New store expansion and store modernization New Store : Khonkaen Investment Cost : 680 MB Location : Central Plaza Khonkaen Open Date : December 2009 Net Area : 17,600 sqm 9
New store expansion and store modernization New Store : Khonkaen 10
New store expansion and store modernization At present , Robinson Department Store, has the most extensive network of any department stores in Thailand with more than 260,000 sqm. of net area, currently operates totaling 22 stores , which consist of 9 stores in Bangkok and 13 stores in the main regions. Sales Mix by Location 44% 56% 48% 52% 11
New store expansion and store modernization We have modernized our existing stores with the latest store design which can emphasize our fashionable image, and also can create a better shopping mood in these stores. Completed and re-launched : Fashion Island , Bangrak and Sukhumvit 5 major store renovations with budget of 215 MB Renovation in process: Ratchaburi and Hadyai FY2009, total investment for store renovation is 202 MB Renovation : Fashion Island 12
New store expansion and store modernization Renovation : Bangrak Renovation: Sukhumvit 13
New store expansion and store modernization Exceptional Design of Modernization of New Stores Existing Stores In 2009, with an Exceptional Design of New Stores and Modernization of our Existing Stores, ROBINS is now able to reflect a synonymous image of Modern Lifestyle Department Store. 14
Merchandising ROBINS’ merchandising and pricing strategy make fashion and style more accessible to the customer. We are a leader in many key categories i.e. cosmetics, jeans, home and etc. Robinson’s merchandising strategy • New Brand Added more top brands and inter brands for our new stores and potential stores to expand new target group such as, Sport fashion for Teenager : Volcom, Paul Frank, FOX, Rip Curl, Roxy, Playboy, Benetton etc. High brand for high spending customer : Shu uemura, Bobbi Brown, Tag Heuer, Rado, Tissot, Burberry, Guess Kids etc. 15
Merchandising • Stepped-up merchandising with differentiation strategy Despite economic slowdown, sales from differentiated product remained strong, +8% growth. Currently, our private brands presents at 7% of total sales and it is expected to be at 10% of total sales in 2012. ROBINS stepped up the style and fashion across its merchandise assortments by: continued to enhance its existing private brands and exclusive brands to increase a brand awareness in the market. introduced new private brands to address underrepresented merchandise assortments and price range that can not be provided by national brands. 16
Merchandising Differentiated product : CUZIMATE For ROBINS’ home category, we continued to expand our differentiated home brand – CUZIMATE , by expand its product range. 17
Merchandising Sales by category in 2009 Ready to wear 17% Children 11% Accessories & Cosmetics 31% Home, Gifts & Toys Men’s wear 15% 26% In 2009, each category maintained positive sales growth especially home, accessories & cosmetic, and children. ROBINS is still a leader in many key categories i.e. cosmetics, jeans, home and etc. 18
Marketing One of ROBINS’ marketing strategy is to provide Event Marketing by launching big events in every potential store throughout the year, in order to generate sales in each category. Beauty World The Ultimate Watch Fair 19
Marketing Most of our events become the signature events that customers are waiting for during the year, and these also stimulated sales in each category well after we launched the events; and proved the successful in our marketing activities. Shopping Paradise Toys Fun Festival 20
Marketing We also expanded the scale of each events, in order to emphasize our leadership in each category . Jeans Expo Rock Your Soul 21
Marketing CRM : The 1 Card is our powerful marketing tool driving 69% of sales and owning 1.04 million active members in 2009. Robinson Visa Card : over 85,700 cardholders. % sales generated from The 1Card members 22
Financial Highlights 23
Sales from department store remained ROBINS’ key revenue driver Net Sales 90% Amount (MB) % Change 2008 2009 12,417 12,842 3.4% Net Sales 693 697 0.6% Rent and Service Other Income 171 192 12.5% Share of Profit 10% 442 474 7.3% Others 24
Sales improved qoq ROBINS’ sales by Quarter ROBINS’ sales growth & Economic growth 1Q09 2Q09 3Q09 4Q09 SSS Growth -0.5% -0.5% -0.3% 7.4% 15% TSS Growth -1.8% -3.1% 3.4% 14.1% -15% ROBINS GDP PCE CCI In the 4Q09, due to a economic recovery, good shopping sentiment and an increase in number of tourists; these led to a significant improvement in sales of Bangkok stores and stores located in tourist area. 25
Consistent strong sales growth ROBINS’ sales by Year ROBINS’ sales growth & Economic growth 2005 2006 2007 2008 2009 SSS Growth 9.1% 6.9% 2.0% 7.7% 1.7% 15% TSS Growth 11.1% 10.1% 4.4% 10.0% 3.4% -15% ROBINS GDP PCE CCI Consistent strong sales growth, in 2009, sales growth had been driven by a satisfactory growth from upcountry stores and an impressive contribution from new stores 26
Financial Summary Gross Profit EBIT -0.7% Net Profit Operating Profit Operating Profit = EBIT- share of profit from affiliates 27
Financial Summary (Normal Business Operation) Gross Profit EBIT • Normal operation excludes the reversal of obsolete stock Bt41million FY2008. Net Profit Operating Profit Operating Profit = EBIT- share of profit from affiliates * Normal operation excludes the reversal of obsolete stock and an irregular low income tax amounting Bt91million FY2008. • Normal operation excludes the reversal of obsolete stock Bt41million FY2008. 28
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