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HULK AN EXCITING FOOTBALL BRAND, QUICKLY BECOMING THE CHOICE OF - PowerPoint PPT Presentation

Mar 05, 2024 •334 likes •561 views

HULK AN EXCITING FOOTBALL BRAND, QUICKLY BECOMING THE CHOICE OF ELITE AND AMATEUR PLAYERS Retail presentation June 2017 INDEX SAK @ ELITE NATIONAL TEAMS, CLUBS, PLAYERS BRIEF HISTORY SAK @ RETAIL COUNTRIES AND KEY RETAILERS

  1. HULK AN EXCITING FOOTBALL BRAND, QUICKLY BECOMING THE CHOICE OF ELITE AND AMATEUR PLAYERS Retail presentation June 2017

  2. INDEX SAK @ ELITE – NATIONAL TEAMS, CLUBS, PLAYERS • BRIEF HISTORY • SAK @ RETAIL – COUNTRIES AND KEY RETAILERS • SELLING POINTS • PORTFOLIO • IN-STORE • CONTACTS • 2

  3. SAK @ ELITE SAK IS USED BY PLAYERS IN TOP SAK IS THE CHOICE OF ELITE PLAYERS FROM SEVERAL TOP CLUBS NATIONAL TEAMS 16 OF THE 32 TEAMS IN THE WORLD CUP 2014 11 OF THE 24 TEAMS IN EURO 2016 8 OF THE 16 TEAMS IN COPA AMERICA 2016 CRISTIANO ARTURO JAMES PAUL ANTHONY THIBAUT RONALDO VIDAL RODRÍGUEZ POGBA MARTIAL COURTOIS CONFIDENTIAL These photos are for viewing purposes only and cannot be reproduced. SAK creates no claim or credit for images of players and teams featured in this presentation unless otherwise noted. If you own rights to any of the images, and do not wish them to appear here, please contact SAK and 3 they will be promptly removed. The teams and players named or featured have not endorsed the products or services offered by SAK.

  4. BRIEF HISTORY SAK IS INCORPORATED: LATE 2012 • 2 FORMER PROFESSORS DEVELOP THE CONCEPT OF CUSTOM SHIN GUARDS’ PRODUCTION WITH 3D LEG SCANNING 2013 PRODUCT IMPROVEMENT AND PRODUCTION LINE DEVELOPMENT • R&D, INNOVATION IN MATERIALS AND PRODUCTION PROCESSES INITIAL MARKET TESTING: 2014 • ELITE EUROPEAN CLUBS IN ENGLAND, SPAIN, ITALY, PORTUGAL, GERMANY, ETC.; • CHOSEN BY SOME OF THE BEST PLAYERS IN THE WORLD; 2015 RETAIL PILOTS: • NEW PRODUCT LINE FOCUSED ON RETAIL • 3D SCAN SYSTEM FOR PREMIUM STORES • SALES PILOTS IN KEY RETAILERS IN PORTUGAL (SPORT ZONE), SPAIN (FUTBOLMANIA, SOLOPORTEROS) AND UK (PRO DIRECT) 2016 PRESENT IN 15 COUNTRIES AND ~100 STORES: • PORTUGAL, SPAIN, ITALY, FRANCE, BELGIUM, LUXEMBOURG, NETHERLANDS, CZECH REP., SLOVAKIA, AUSTRIA, DENMARK, AUSTRALIA, ANGOLA, USA, CANADA 4

  5. SAK @ RETAIL OUR STORES KEY RETAILERS 5

  6. SELLING POINTS HIGHLY GOOD ABSOLUTE MARGINS MARKETABLE PRODUCTS HIGH REVENUES IN TRADITIONALLY LOW VALUE FOR PRODUCT CATEGORY DISTRIBUTORS AND RETAIL STORES HIGH ADOPTION RATE BY AMATEUR PLAYERS THE HIGH NUMBER OF ELITE PLAYERS CHOOSING SAK PRODUCTS IS TURNING SAK INTO A PRESTIGE BRAND, BECOMING AN OBJECT OF DESIRE BY A RAPIDLY INCREASING NUMBER OF AMATEUR PLAYERS DIFFERENTIATED SEGMENT OF PREMIUM QUALITY FOOTBALL GEAR NEW RANGE OF EFFECTIVE PRODUCTS DEVELOPED FROM SCIENCE AND TECHNOLOGY, DISRUPTING THE COMMON OFFER FROM BIG BRANDS 6

  7. PRODUCT LINE SAK: ERGONOMIC SHAPES UNIQUE SHIN GUARDS OPTIMAL FIT WITH AMAZING FEATURES AND UNDERLYING OBTAINED FROM 3D SCANS TECHNOLOGY OPTIMAL LEG PROFILES FOR KIDS, MEN AND WOMEN HIGH IMPACT RESISTANCE SAFETY MILITARY GRADE POLYMERS SECOND SKIN FEELING UNBREAKABLE COMFORT FLEXIBLE LIGHTWEIGHT SUPERIOR CUSHIONING ACTIVATED CARBON ANTIBACTERIAL FOAM PREMIUM LOOK&FEEL EMOTION OPTIONAL CUSTOM GRAPHICS QUALITY FINISHING SHIN GUARDS’ ENHANCED SCRATCH RESISTANCE CERTIFICATION BY SATRA (UK) CE EN 13061 7

  8. PRODUCT LINE ESSENTIALS: ENTRY LEVEL PRODUCTS STABILITY FOR SHIN GUARDS 3 COLORS INCREASED PROTECTION 2 SIZES XS/S M/L 4 SIZES XS / S / M / L 8

  9. PRODUCT LINE 3 LEG PROFILES OPTIMAL FIT: 12 SHAPE OPTIONS FOR UNMATCHED SLIM BONE LEGS WITH LARGE AND INTERMEDIATE CROSS- ADJUSTMENT TO MUSCLE CALF SECTIONAL THE LEGS STRUCTURES PERIMETER AREA LEGS THIN REGULAR WIDE <34 cm 35 – 40 cm >41 cm <13 1/3 in 13 ¾ – 15 ¾ in <16 1/7 in CALF PERIMETER 4 SIZES PER PROFILE S / M / L / XL 9

  10. PRODUCT LINE MORPH MORPH FULL CUSTOMIZATION: BASE CUSTOMIZATION: COMBINE PHOTOS, NAME AND COLORS, AND ANY OTHER NUMBER GRAPHIC ELEMENT 3 LEG PROFILES THIN REGULAR WIDE 4 SIZES PER PROFILE S / M / L / XL 10

  11. PRODUCT LINE MORPH TECHNOLOGY, SIMILAR FEATURES AND CUSTOMIZATION BENEFITS OPTIONS 2 OPTIMAL REFINED FOR YOUTH SIZES YOUNG ATHLETES XXS / XS NAME AND COMBINE PHOTOS, NUMBER COLORS, AND ANY OTHER GRAPHIC ELEMENT 11

  12. PRODUCT LINE DEVELOPED FOR SHAPES EXTRACTED WOMEN: FROM A DATABASE THE MOST OF 3D FEMALE LEG REPRESENTATIVE SHAPES SCANS OF FEMALE PLAYERS FIRST FOOTBALL PROTECTION PRODUCT ENGINEERED FOR FEMALE PLAYERS 2 LEG PROFILES THIN REGULAR 3 SIZES PER PROFILE S / M / L 12

  13. PRODUCT LINE ATHENA ATHENA FULL CUSTOMIZATION: BASE CUSTOMIZATION: COMBINE PHOTOS, NAME AND COLORS, AND ANY OTHER NUMBER GRAPHIC ELEMENT 2 LEG PROFILES THIN REGULAR 3 SIZES PER PROFILE S / M / L 13

  14. PRODUCT LINE TAILOR-MADE PRECISE 3D LEG SCAN SHIN GUARDS FOR SHIN GUARDS EXCLUSIVE SERVICE CUSTOMIZATION, AVAILABLE AT BOTH IN SHAPE PREMIUM STORES* AND GRAPHICS SAK 3D SCANNER FOR <30 SECOND CAPTURE DETAILED DIGITAL REPLICA TAILOR-MADE SHIN GUARDS *SAK IS THE ONLY COMPANY IN THE WORLD PROVIDING IN-STORE TAILOR-MADE FOOTBALL PROTECTION GEAR 14

  15. PRODUCT LINE SPECIAL LIMITED EDITIONS FOR CLUBS, SCHOOLS AND STORES CUSTOM DESIGN SHAPE |MORPH|ATHENA MINIMUM SET OF 100 PAIRS CLUB DESIGN WITH CUSTOMIZATION POSSIBILITY MODELS FOR CLUB STORES UNIQUE DESIGNS FOR ONLINE / PHYSICAL STORES 15

  16. PRODUT LINE 3 LEG PROFILES CALF SLEEVES THIN REGULAR WIDE ADJUSTED TO THE PLAYER’S LEG PROFILE TOTAL STABILITY PREVENT SHIN GUARDS FROM MOVING DURING THE GAME OPTIMAL COMPRESSION 2 YOUTH GRADUATED COMPRESSION SIZES ADJUSTED TO THE LEG PROFILE XXS / XS 16

  17. PRODUT LINE CERTIFIED 3 SIZES RECOVERY SOCKS S M L CERTIFIED COMPRESSION CEN / TR AND BRITISH STANDARDS. ACCELERATED RECOVERY INCREASES OXYGEN-RICH BLOOD FLOW TO THE MUSCLES AND REDUCES THE POST-GAME PAIN 17

  18. PRODUT LINE SHIN GUARD FINE-TEXTURED STAYS COMFORT ULTRA STRETCH FIBERS SKIN COMPATIBLE MATERIALS ANTI-SLIPPING STABILITY SILICONE BANDS INTERLOCK SYSTEM 18

  19. IN-STORE MEDIUM STORES PREMIUM STORES SMALL STORES LIMITED PRODUCT RANGE – FULL OFFERING OF ENTRY-LEVEL FULL OFFERING HIGHER ROTATION PRODUCTS + OPTIMAL FIT RANGE INCLUDES 3D SCANNER FOR CUSTOM-SHAPED SHIN GUARDS (ELITE MODEL) STORE ORDER VALUE: 450 € STORE ORDER VALUE: 1.400 € STORE ORDER VALUE: 4.000 € 19

  20. IN-STORE SALES PROCESS FOR CUSTOM MODELS TRY THE MORPH MODELS AND TRY THE MORPH MODELS AND 1 1 CHOOSE THE PROFILE & SIZE. CHOOSE THE PROFILE & SIZE. PURCHASE THE PRODUCT BOX PURCHASE THE PRODUCT BOX 2 2 AND FILL OUT THE VOUCHER AND FILL OUT THE VOUCHER INFO WITH THE STORE CASHIER. INFO WITH THE STORE CASHIER. THE STORE SENDS THE VOUCHER THE STORE SENDS THE VOUCHER 3 3 INFORMATION TO SAK INFORMATION TO SAK (info@sakproject.com). (info@sakproject.com). RECEIVE THE SHIN GUARDS IN- SAK CONTACTS THE CLIENT FOR 4 4 STORE OR AT HOME. THE DESIGN STAGE. THE CLIENT GRAPHICS CAN CHANGE THE DESIGN CUSTOMIZATION ASSISTED UNTIL IT’S OK FOR PRODUCTION. BY A DESIGNER RECEIVE THE SHIN GUARDS IN- DELIVERY IN 2 WEEKS 5 STORE OR AT HOME. 20

  21. SAFETY AGAINST KICKING www.sakproject.com info@sakproject.com SOFIA CARVALHO SALES MANAGER sofiacarvalho@sakproject.com KEY PARTNERSHIPS

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