How we work with our Corporate Partners
A Corporate Partnership with The Prince’s Countryside Fund ❖ At The Prince’s Countryside Fund, we look to offer our corporate partners a bespoke project and communications plan, aligned with their strategic objectives ❖ We are a small but dedicated team which allows us to deliver effectively against objectives set by corporate partners ❖ We have a great track record of delivering commercial value through our partnerships ❖ We have a widespread and unique farmer network ❖ Our diverse portfolio of supporting rural communities and farming allows us to partner with companies from a diverse range of industries such as: ❖ Food and Drink ❖ Retailers ❖ Outdoor and Clothing ❖ Car and Tractor Manufacturers ❖ Utility and Water companies ❖ Banking Societies ❖ Leisure, travel and hospitality companies ❖ Financial services and insurance companies
Ways to Partner with us We work with our corporate partners in different ways: ❖ Cause related marketing ❖ Logo and brand licensing ❖ Strategic partnerships ❖ Bursary support ❖ Employability and apprenticeship programmes ❖ Staff and customer fundraising ❖ Sponsorship opportunities ❖ Volunteering ❖ Gift In Kind
Previous Activations Previous activations with our Corporate Partners include: Aldi ❖ Sponsored our ‘Walk a Country Mile’ 2018 event during National Countryside Week at Countryfile Live – Blenheim Palace. Land Rover Bursary ❖ Five young people are awarded the use of a Land Rover vehicle for a year to support a career in farming or related profession. Jordans Sustainable Agriculture Bursary ❖ Students from the Royal Agricultural University and University of Reading receive a bursary of £5,000 towards a degree in sustainable farming and agricultural practices. Musto Collection ❖ Musto launched a capsule collection of stylish outerwear featuring the Fund’s logo on a jacket, gilet and fleece. We help promote this at events, agricultural shows and through social media. Musto also supply the team with some beautiful clothes as part of our Value in Kind agreement!
Benefits of a Partnership with The Prince’s Countryside Fund ❖ Opportunity to use The Prince’s Countryside Fund logo and branding on products, on your website, social media and other channels ❖ Unparalleled rural and farming expertise and networks, including a farmer network of over 900 farming families ❖ Association with a charity linked with well-established British brands ❖ Opportunity to publicise commitment to charity work, highlighting corporate social responsibility ❖ Opportunity to publicise commitment to rural and farming communities ❖ Opportunity to visit beneficiary projects ❖ Networking opportunities with other Corporate Partners ❖ Lean and flexible team used to delivering at scale ❖ Dedicated account management ❖ Bespoke communications plan ❖ Promotion of support to our beneficiaries and supporters ❖ Opportunity for employees to participate in bespoke corporate fundraising events
2019 and 2020 at The Prince’s Countryside Fund 2019 and 2020 at The Prince’s Countryside Fund - where Corporate Partners can get involved: ❖ We are commissioning new research exploring how we can strengthen the viability of the supply chain for small producers ❖ We are investigating some of the problems small abattoirs are facing in today’s competitive market ❖ 2020 is our tenth anniversary! Plans are well underway for a number of exciting events. A great opportunity for new and old partners to get involved!
If you are interested in learning more about becoming a Corporate Partner of The Prince’s Countryside Fund, please contact Rebecca Hadaway on rhadaway@countrysidefund.org.uk or 07990 385983
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