How user experience will dictate the mass adoption of new technology in payment Presented by: Ado Fazlic Director of PR & Marketing 1
News of bad consumer experience reaches more than twice as many ears as praise for a positive consumer experience
The goal for new technology in payment is to be as invisible as possible
The world’s leading battery-less fingerprint activated payment card
Defining User Experience
1 What are the challenges that new technology can address? 2 3
1 - Work with current payment infrastructure What are the challenges that 2 - Faster new technology can address? Checkout Experience 3 - More Secure Payment Alternatives
1 – Something you have 2 – Something What do we mean by secure? you know 3 – Something you are
1 – New regulation 2 – New industry What is driving innovation? mandates 3 – Competition for Consumer Preference
How is financial inclusion changing the global marketplace
OLD THINKING NEW THINKING TOP OF WALLET TOP OF MIND
It all comes Back to...
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