Boston University Marketing & Communications and Office of Research 1 STRATEGIC COMMUNICATION SERIES: PANEL DISCUSSION How to Use Social Media to Promote Your Work & Expertise Moderator: Karen Weintraub Independent Science Journalist, Professor, MIT, Harvard Extension, Panelist: Panelist: Panelist: Panelist: Eric DelGizzo, Steve Ramirez Molly Gluck Adam Conner-Simons Media Engagement Associate, A ssistant Professor of Psychological Digital Communications and Public Communications and Media O ffi ce of the Dean, Boston University and Brain Sciences, Boston University Relations Associate, Boston University Relations O ffi cer, CSAIL, MIT School of Public Health
Boston University Marketing & Communications and Office of Research 2 Research & Thought Leadership-Focused Social Channels
Boston University Marketing & Communications and Office of Research 3 Targeting with Paid Advertising
Boston University Marketing & Communications and Office of Research Boston University Marketing & Communications 4 @MIT-CSAIL today • Almost 100 RTs/tweet
Boston University Marketing & Communications and Office of Research Boston University Marketing & Communications 5 Common CSAIL Twitter content • History • Tools and tips • Humor • Quotes • Interesting news • Last but not least, stu ff about YOU
Boston University Marketing & Communications and Office of Research Thank you. Questions?
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