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HOW TO: Rise Above the Noise and Become a Successful Indie Developer - PowerPoint PPT Presentation

Mar 13, 2023 •295 likes •481 views

Sarah Thomson, VP of Biz Dev IUGO Mobile Entertainment HOW TO: Rise Above the Noise and Become a Successful Indie Developer IUGO Mobile Entertainment Vancouver, BC Founded 2003 Privately-held Multi-platform Smartphone focused Why Indie?

  1. Sarah Thomson, VP of Biz Dev IUGO Mobile Entertainment HOW TO: Rise Above the Noise and Become a Successful Indie Developer

  2. IUGO Mobile Entertainment Vancouver, BC Founded 2003 Privately-held Multi-platform Smartphone focused

  3. Why Indie? Control Different Why NOT Indie? Take more risk Innovation Pride Cashflow Cooler Brand Power Restrictions Stability Courtesy of Dave, Hemisphere Games, Osmos

  4. Passion We’re gamers too Make cool shit Compelling Authentic Extension Entertain

  5. Success Define Money? Great games? Service? Align with philosophy Revisit “ Delivering our passion through premium mobile experiences via proprietary tech.”

  6. The State of Mobile 2011- Year of the Mobile Smartphones Digital downloads Advertising Social gaming Investment Mary Meeker- Slideshare “Top Mobile Internet Trends” • Acquisition

  7. Work For Hire

  8. IUGO Original IP Toy Bot 1 Toy Bot 2 Toy Bot 3 Zombie Attack! A.D.D. Freeballin ’ Star Hogs Spy Bot Toy Bot MM DMAB Zombie Attack! Cliffed Implode! Escape Pricklees

  9. IUGO Hits Toy Bot Diaries Early to market Over 1.2 million d/l Zombie Attack! Series 3D Tower defense with a twist 1.3 million d/l Implode! XL Best Seller Over 700 K d/l

  10. Not So Much of a Hit #1 issue: Exposure App approval issues/delays Missed the mark Rework?

  11. Lil’ Pirates FREEmium social game on iOS Original IP created and developed by IUGO Published by Capcom, November 2010 Best move of 2010

  12. IUGO Timeline 2010- Present 2008-2010 Social/ 2003-2007 Expansion/ Build IUGO IP Work for Hire Opportunities Catalogue

  13. Game Changers Move to iPhone Dropping J2ME, BREW, Symbian Recession Apple IUGO Original IP Build proprietary technologies Social games

  14. Why Social? The time is right Critical Mass Mass Market Inherent to mobile Rich in opportunity Potential to innovate IUGO is perfectly positioned

  15. The Secret to Apple Make awesome games Do your homework Ask around Nag Do what they say SAY THANK YOU Ask questions Listen Nag Updates Champion

  16. But How Did We Do It? 4 Pillars Stuck to our guns Cockroach approach No Pigeonholing Why- Simon Sinek, TED Took Risks Grew Organically Passion

  17. Sneak Peek- Sunshine Cruise Lines

  18. Thanks for listening! sarah.thomson@iugome.com

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