How to Deliver The Ultimate Agent Presentation!
• What have we learned so far in the previous webinar… How to get the attention of decision makers for new business. Obtain more business from existing relationships. Stand out from competitors vying for the same business as you.
• What we are going to accomplish today… How to deliver a high impact compelling presentation. How to overcome the most common challenges. How to uncover your prospects most important needs and wants.
A QUICK QUESTION…
The M Mindset o of Your P Prospects • Very busy • Don’t want to learn or try anything new • Fear of change or the unknown • Broken promises in the past • Don’t feel they need anything more
The Agents World
Most st C Common LO P Prese sentation M Mist stakes s 1. Lack a structured presentation 2. Focus primarily on product and logic 3. Don’t ask enough questions 4. Don’t ask the right questions 5. Not prepared for objections 6. Use the wrong words over and over
Understanding Th The Decision t to Buy P Process • Most presentations are LOGIC based (product, pricing, systems, etc…) • Decisions are made most often: • Emotionally first • Then justified with Logic
ANOTHER QUICK QUESTION
Deliver ering t g the Ultim imate A Agent t Pres esen entation
ONE MORE QUESTION
1. Break the Pattern • Don’t accept their attempt to get rid of you! • Say something they don’t expect to hear! • Roll right into your presentation!
2. Find their Pain • What are the things that frustrate you the most working with LO’s & lenders? • Of the lenders you currently work with, if there was one thing you wish they could do, or do better, what would it be? • NINJA STRATEGY!!!
3. Stir it Up • How does this make you feel when this happens? • What does this cost you? • How much time do you waste on this? • What would you put the time towards if you didn’t have to do this?
4. Present Solutions • If you had ------- would it help? • If a lender or LO made sure they did ------- would you feel better about working with them? • How would you like to see this done? • If I could show you (or your team) how to…
5. Why YOU are the Solution • May I explain to you exactly how I work and what the benefits to you (or your company) are in terms of (insert solutions they liked)?
6. Move the Relationship Forward • How do you feel about what we have discussed so far? • What do you think our next step needs to be?
Lasting Thoughts… When prospects engage and agree with you on an emotional level, they • are far more likely to use logic to justify their decision to move forward! Emotional thinking creates momentum where logic rarely does! •
FREE Introductory Strategic Coaching Session www.RVIStrategy.com
$20 $200 Sa Savings Ends M May 5th
SPECIAL EVENT – ONLY 32 STUDENTS ORIGINATION BREAKTHROUGH May 20 th & 21 st , 2016 – SFO Marriott Hotel Waterfront • Ultra-Private Hands-On Success Event • 25 High Impact No Cost / Low Cost Lead Generation Strategies • The Complete System for Exploding Your Referral Partner Network • The Ultimate Agent and Prospect Presentation • Increase Your Lead Conversion by 25% or More • How to Overcome Any Objection or Challenge • The Secret to Controlling Your Time Like Never Before • And So Much More… Regular Price $995 Webinar Discount Only $795 (Promo Code NMP – Expires May 5th ) www.OriginationBreakthrough.com
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