How to deal with press offices and engage with social media: My experience Cinzia Casiraghi School of Chemistry, University of Manchester
Our Nature Nanotechnology (Jan 2017) • Forward your paper to the press office and make them aware of any embargo From: Travis Taylor [travis.taylor@nature.com] Sent: 23 January 2017 09:25 To: Cinzia Casiraghi Subject: Your Nature Nanotechnology paper Dear Author, Your paper 'Water-based and biocompatible 2D crystal inks for all-inkjet printed heterostructures' has now been scheduled for Advance Online Publication (AOP) on Nature Nanotechnology's website on 30 January 2017 at 1600 London time / 1100 US Eastern time, which is when the embargo will lift . Please forward this information to any co-authors. You may also wish to make your media relations office aware of the forthcoming publication , in case they consider it appropriate to organize some internal or external publicity. We will be contacting them separately to inform them about your paper…
Nature Nanotechnology – My experience • The press office sends you the first draft. Title Newsfacts • Item 1 • Item 2 First line : Scientists at The University of Manchester have discovered …. General paragraph . eg. Graphene is the world’s first two-dimensional material: 200 times stronger than steel, lightweight, flexible and more conductive of copper. Since graphene’s isolation in 2004 the family of 2D materials has expanded. Specific paragraph on your paper and its importance. eg As reported in Nature Nanotechnology the team led by Professor Cinzia Casiraghi have developed ….. Quotes from 2 or 3 (main) authors.
Press Office Draft • Is the scientific content correct? • Does it describe the impact correctly? • Does it give credit to the right people? eg Scientists at The University of Manchester have discovered a new method of producing 2D material printable inks that are better than their current counterparts Printable inks exist already! Key words missing: water, all printed devices, biocompatibility Scientists at The University of Manchester developed a method of producing water-based and inkjet printable 2D material inks, which have been optimized for the fabrication of devices eg (from a previous paper in Nature chemistry in collaboration with another group, who was leading the project) Scientists at The University of Manchester have discovered a new method of producing carbon nanoribbons ….We only did Raman characterization! Expect a couple of iterations between you and press office. Find a balance between scientific accuracy and overselling.
Press Office Draft - Images • Send to the press office nice and high quality images from your work • Send many images (and videos, if you have) • Pick the right images (remember: press office has more experience than you) http://www.manchester.ac.uk/discover/news/water-based-and-biocompatible-2d-inks-for-printed-electronics
Interaction with Social Media • Once the press release is online, promote and include the link in your website and all your social media (eg Facebook, Linkedin, Twitter and your website). • Use tools to check number of pages visit etc. Add a new images as soon as you see visibility going down. Keep updating. • The press office should also advertise on Uni/School Twitter account.
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