How social media is changing journalism SOPA June 2015 Heather - PowerPoint PPT Presentation

Apr 06, 2024 •246 likes •444 views

How social media is changing journalism SOPA June 2015 Heather Timmons, Quartz Theres a new global economy. Radically simple, responsive design r e s p o n s i v e d e s i g n e In The unstoppable rise of social media as a source for

How social media is changing journalism SOPA June 2015 Heather Timmons, Quartz
There’s a new global economy.
Radically simple, responsive design r e s p o n s i v e d e s i g n
e
In
The unstoppable rise of social media as a source for news
THE HOMEPAGE HAS EVOLVED Instead of cover to cover reading, people are + wading in and out of streams 35% of Facebook + users leverage the site specifically for news 60% of executives + read an email newsletter as one of their first three news sources they check daily Sources: Chart: NYTimes Innovation Report; Stats: Pew Research Center; Quartz Global Executives Study.
QUARTZ, AFTER TWO YEARS 10MM average monthly unique visitors to qz.com 250MM social reach on Facebook, Twitter, LinkedIn, Tumblr, Sina Weibo 1MM readers on Flipboard, SmartNews, Google Newsstand 110k Quartz Daily Brief subscribers 20 global events Sources: Omniture (December 2014 – January 2015 average), Mailchimp, relevant social channels.
What kind of news does the internet want? NOTE: The remainder of this presentation will be in listicle format.
1. The Quartz Curve
2. Your headline is your selling point Every headline needs to be compelling enough to share as a Tweet, or on Facebook. YES: Specific, immediate, and to the point: Scientists discover what’s killing the bees and it’s worse than you thought NO: Confusing, opaque: Contact Lens Makers and Discounters Tussle Over Price Setting Illusion of Motion in Stocks, Bonds Repeating Arc in ’14
3. But don’t fall for novelty headlines
4. Time to reconsider: Headlines that tell you what to feel
5. Stories about “what people are saying on Social Media” are lazy
6. Your deal scoop is only an exclusive for about 12 minutes
7. Your good writing is rewarded
8. Your curiosity is rewarded
9. Your company’s traditional identity is important on social media
10. People want what they always have—but more of it, faster, and in a more convenient way.

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