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Hot Spaces How to Pack More Valuable Human Exchange into Real World Marketplaces Hot Spaces How to Pack More Valuable Human Exchange into Real World Marketplaces Def. Hot: In the Marshall McLuhan sense rich. Def. Marketplace: Where


  1. Hot Spaces How to Pack More Valuable Human Exchange into Real World Marketplaces

  2. Hot Spaces How to Pack More Valuable Human Exchange into Real World Marketplaces Def. Hot: In the Marshall McLuhan sense rich. Def. Marketplace: Where people gather t products, ideas, knowledge, and/or money

  3. Dirty Secret: Meaningful Moments in the Real World Are Frustratingly Sparse Intense

  4. Sponsor’s Experience of a Media Lab Visit Intense

  5. The “What do you want? W you have?” Marketplace Problem Media Lab research, by definition, doesn paradigms Sponsors don’t know they’re interested in som until they see it Sponsor visit schedule is planned in advance Train speeds down wrong track because no one can switch it

  6. Cyberspace: Average experience is m meaningful, peak experience is less Intense Cyberspace Real Space

  7. Why is Cyberspace So Much Denser? Cyberspace Real Space Asynchronous  simultaneous Low switching costs

  8. Why is Real Space More Intense? Cyberspace Real Space Richer shared context More bandwidth

  9. Hot Spaces: arketplaces that Effectively Combine Real an Don’t let tech interfere with rich context, high bandwidth, high back-and-forth frequency of real space Use mobile tech to organize a dense lineup of meaningful face-to-face engagements • Improve local reach • Collect data about Learnings(T) • Inform participants about State(T+1)

  10. Hot Space Experience Intense Cyberspace Real Space Hot Spaces

  11. Hot Space Example: Media Lab Collect feedback after each sponsor / researcher interaction Automatically determine best match between evolving sponsor interests and available researchers Schedule next round of visits and notify participants

  12. Hot Space Example: Media Lab

  13. Hot Space Example: Retail ollect data about where customers are in purchase cycle Where are they going in the store? What are their queries? etermine best way to use available resources to move custo Demos 1-on-1 consultation Other passionate, knowledgeable customers

  14. Hot Space Example: Large M Collect data about what participants have/need; what they know/need-to-know Match participants with vendors, sessions, other participants that can help them Repeat

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