Home Energy Services (HES) Update May 2016
Phenomenal Success 2013-2015 Statewide HES Activity 120,000 100,000 101,033 89,406 80,000 Home Energy 83,218 Assessments 60,000 Weatherization Jobs 40,000 35,284 31,636 20,000 25,931 0 2013 2014 2015 2 *From Mass Save Data
2016 Targets – Reflect Mature Market With a mature program, the Program Administrators (PAs) planned carefully for 2016 2016 Q1 2016 % of All Program Administrators Targets Actual* Goal Home Energy Assessments 88,953 21,262 24% Weatherization Jobs 33,036 10,332 31% Please note: the numbers above reflect internal targets used by PAs for planning purposes to achieve filed portfolio goals. Filed goals are based on savings only, not Home Energy Assessment participation. 3 *Preliminary results
Unforeseen Challenges to Reach 2016 Goals Closure of • By 2015, NSL constituted ~25% of program Next Step volume, both HEAs and Weatherization jobs Living • PAs forecasted similar volume from NSL in 2016 (NSL) • Few storms and low fuel prices in the winter of Warm 2015 - 2016 Winter • Overall reduced customer HEA demand 4
PAs Have Strong Delivery Network and Plan to Reach Filed Goals • PAs are confident that the workforce remains robust ~175 ~175 Energy Energy • Next Step Living subcontracted Specialists/ Specialists/ Field Staff Field Staff ~50% of weatherization work • PAs are confident demand can be met with existing 22 Home 22 Home program contractors Performance Performance Contractors Contractors (HPCs) (HPCs) • One Lead Vendor held a job fair for NSL employees to promote job openings within the HES Network 5
Ramping Up HES Marketing Engagement • Digital Display Ads • Some PAs offering $100 bonus to • Social Media: • Site & Search customers moving forward with Retargeting • Mass Save Facebook weatherization contracts for a & Twitter • Paid Search limited time • PA specific Facebook & • Radio & Streaming Radio • Targeted follow up mail and email to Twitter (Pandora) customers with additional • Mass Save Online • Commuter Rail posters recommendations (heating, Assessment Follow-up • Events refrigerators, wireless thermostats, Emails • Community Partnerships clothes washer, etc.) • Propensity Modeling for • Development of targeted landing • Bill Inserts targeted direct mail and page for customers following home • Direct Outreach email energy assessment • Direct Mail • Behavioral Participants • Refresh of Home Energy Services • Email • Update & refresh of Awareness webpages on MassSave.com Home Energy Assessment materials Conversion 6
Thank You! Andrea Matthews Phil Moffitt Leah Berger Residential Program Manager Manager, Residential Programs Manager, Residential Programs Berkshire Gas Cape Light Compact Columbia Gas of Massachusetts amatthews@berkshiregas.com Pmoffit@capelightcompact.org lberger@nisource.com Bill Stack Cheryl Harrington Katelyn Mazuera Residential Supervisor Residential Program Manager Residential Program Manager Eversource Eversource Eversource William.Stack@eversource.com Cheryl.Harrington@eversource.com Katelyn.Mazuera@eversource.com Stephanie Terach Greg Krantz Ellen Pfeiffer Manager, Residential Programs Residential Program Manager Lead Analyst, Residential Strategy Liberty Utilities National Grid National Grid Stephanie.terach@libertyutilities.com Greg.Krantz@nationalgrid.com Ellen.Pfeiffer@nationalgrid.com Derek Kimball Residential Program Manager Unitil kimball@unitil.com
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