Hig igh Bri ridge e Boro rough ugh Co Council il February - PowerPoint PPT Presentation

Hig igh Bri ridge e Boro rough ugh Co Council il February bruary 23, , 201 017 Suza zanne e Lagay, gay, Freeh eholder lder Marc c Salu luk, k, Eco conom omic ic Developm velopmen ent Directo ector

35 Steer 35 Steering ing committ committee ee member members 300 Sur 300 Survey ey par participants ticipants (RVCC (R CC & H & HCCC) CCC) 63 Inter 63 Interviews views in in 9 9 Focus Gr ocus Group oup >180 Public meeting p >180 Public meeting par articipants ticipants 24 of 24 of 26 Mu 26 Municipa nicipalities lities par participa ticipating ting HUNTERDON COUNTY COMPREHENSIVE ECONOMIC DEVELOPMENT STRATEGY Hunterdon County, New Jersey December 2014 January 25, 2017

Yesterday’s Facts Today’s reality 197 970 - 200 000 200 000 - 201 015 Declining population  55% population growth   Rural migration  Urban migration  3.14 persons/household  2.61 persons/household  Educated, high income  Retirees, empty nesters  1980 median age 32  2014 median age 44  Corporate campuses  Vacant corporate campuses  Single family homes  Changing housing demands  Growing school population  Declining school enrollment January 25, 2017

Millen enni nials als Bab aby y Boomers mers  Aff fforda ordabil bility ity  Career focused ◦ Housing &  Retired/semi- Housing retired  Compact living choices  Compact living  Renters vs  Ameniti menities es owners  Disposable ◦ Cultural & income  Close to recreational, employment  Mobile social groups  Postpone  Socially engaged  Acc cces ess: marriage  Public ◦ Walkable  Active, social transportation communities & lifestyle options transportation connectivity  Public transportation options January 25, 2017

Cultural & Heritage  Critical triangle of culture & commitment Open space & Economic farmland Development preservation  Implement “Economic Gardening o To attract & retain the RIGHT business for Hunterdon County  Gain support of key players in changing the culture o Solidify public/private partnerships o Build municipal conversations  Hunterdon’s got talent o We intend to engage, energize and listen to them  Commitment to tourism effort January 25, 2017

Marketing of Business sites & retention & buildings expansion Business attraction Workforce Building development relationships

 Aging population  Declining population  Primarily low-wage job creation  Lack of brand & identity

 High wage  In-line with NJ targeted & growth industries  Low impact  Small footprint  Educated & respected careers

Target Clean & Niche Technology  Information technology (IT)  Research & development (R&D)  Bio & life sciences  Financial technology (FinTech)  Cyber security  Small scale components manufacturing

Advanced Industry Means Higher Wages

Stop educating students for export purposes only Stimulate creation of higher-wage, career  opportunities for the emerging workforce

3- Prong Approach to Success…  Mun unic icipal ipalit ities ies  Educat ucation ion o TIG zones o Coordinate exposure to o Expedited enterprise processes o Align training o Waiver of fees o Support student o Targeted committees incentives o Engage in company o Special committee projects  Entrepren trepreneu eurial ial o BIZ advisory committees o Loan programs o Angel investors o Incubators o Shared office spaces

Moving the Plan Forward

Partnering with Business SOLVE VE PROBL BLEM EMS INITIA IAL L VISIT ENGAGE GE PARTN TNERS ERS

http://www.hackhunterdon.com/

Get the word out Branding  Eco dev website  o Property locator Printed material  Social media  Marketing  Internal o External o Site locators o

Communicating Hunterdon’s Brand  Rural beauty  Rich culture and history  Home-grown, educated population  Walkable, charming communities  Outstanding quality of life  Innovative culture, business friendly  Tourism-ready

Hold on to our Innovators & Entrepreneurs  Incubators  Mentor network & advisory committees  Access to capitol  Tech community engagement Hackathon o  Connect students with local opportunity Exxon example o February 23, 2017

Franklin & Southampton Counties, VA

Res esea earch rch  Transportation connectivity  Job Connect Website  Biz Visit CRM  Biz/School

Tourism  Full time effort to maximize one of Hunterdon’s natural strengths  Also works as workforce retention and attraction o Visitor’s become residents  Part of the brand

More …  Rail repair capital campaign  Preliminary impact study  Work with Delaware River Towns  Research: funding a FT comprehensive, sustainable tourism effort

www.hu .hunte nterdo rdonc nceds eds.co .com Hu Hunter erdon don Co County y Div ivis ision ion of Economic ic Devel elopm opment ent msaluk luk@co @co.hu .hunter nterdon. don.nj. nj.us us 908 908-399 399-1108 1108 February 23, 2017