Helping Higher Education Prosper Investor Presentation Symbol: ELRN - PowerPoint PPT Presentation

Helping Higher Education Prosper Investor Presentation Symbol: ELRN December 2014 www.greenwoodhall.com

Forward-Looking Statements The information in this presentation may include “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These include statements regarding Greenwood Hall’s business strategy as well as other statements that are not historical facts. By their nature, forward-looking statements are subject to numerous factors, risks and uncertainties that could cause actual outcomes and results to be materially different from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements. Except for any ongoing obligation to disclose material information as required by the United States federal securities laws, Greenwood Hall does not have any intention or obligation to publicly update or revise any forward-looking statements after Greenwood Hall distributes this document, whether to reflect any future events or circumstances or otherwise. For a discussion of potential risks and uncertainties, please refer to the risk factors listed in Greenwood Hall’s SEC filings. 2

Greenwood Hall Snapshot Greenwood Hall helps public and not-for-profit higher education institutions generate sustainable improvements in operating and financial results while improving student success and satisfaction.  Education business launched in 2006  Unique end-to-end, tech-enabled education management solutions  Focused on public and not-for-profit colleges and universities, planned expansion into K-12  Established position – having served > 40 education clients and >70 degree programs  Approximately 150 employees  Headquartered in Santa Ana, with facilities in College Station, Texas, Phoenix, Arizona and Shanghai, China 3

Investment Highlights  Leader in education management solutions for not-for-profit and public universities and colleges – a market ripe for disruption  Unique end-to-end technology-enabled solutions $2.2+ billion addressable market * with current penetration of less than 1%   Demonstrated track record of delivering tangible value to clients  Proven and scalable operating model positions Greenwood Hall for strong growth  Clearly defined technology roadmap to expand offerings globally and in K-12  Experienced leadership; distinguished board and advisors One of a few publicly traded companies in emerging, high-growth education technology sector . * Company estimate 4

Secular Trends Disrupting the Education Market  Declining enrollments  Unsustainable economic model  Increased regulatory and demands for accountability = Focus on Student Success  Many long-term growth drivers bode well for education market » Economy will create 55 million job openings by 2020, 65% of which will require postsecondary education* » Increasing demand for skilled workers, growing participation of non-traditional students and acceptance of online programs  Tech-savvy students expect flexible delivery of education, personalized experience and ROI on education spend  Technology, specifically mobile and social, is ubiquitous and a ‘must have’ to stay competitive  Predictive data analytics and data-based decision making are critical to success Addressable market of >$2.2 billion in the U.S. alone; >4,700 colleges and universities. *Georgetown University Center on Education and the Workforce 5

Only End-to-End Student Lifecycle Management Solution Alumni Relations Recruitment & Counseling School Focuses Brand & Value Career Coaching Placement Instruction Competency Academic ROI Student Services 6

Growing Client List of Prestigious Institutions 7

Producing Results for Schools and Students Since 2006 launch, measured benefits to clients include:  Generated >31,000 new enrollments  Secured >27,400 continuing enrollments  Generated >$9.1 million in marketing budget savings for one client alone  Reduced cost of student services by an average of 41% (excluding intangible costs)  Reduced cost of student acquisition by an average of >36%, or up to $8,500 per student  35%-50% client ROI Key Greenwood Hall achievements since 2007 include:  Served >450,000 traditional and non-traditional students  Processed >5.6 million student calls  Answered 95% of all calls for service (admissions, financial aid, student services) compared to the average for all institutions of <65%  Supported schools with job placement rates of approximately 90% Greenwood Hall has generated >$270 million of tuition revenue for its clients. 8

Case Study: Saint Leo University Client: Founded in 1889, Saint Leo University is a leading Catholic teaching institution that enrolls a total of more than16,000 students annually across its traditional Florida campus, more than 40 education center and office locations, and online degree programs. Challenge: Cost-effectively, efficiently increase enrollments for online MBA program Solution: Greenwood Hall comprehensive enrollment management & marketing support over 5-year engagement Marketing/Lead Generation, Recruitment and Student Success:  Increase year-to-year lead volume by 118%  Improved lead-to-enroll conversion by 41%  Reduced lead cost by 32%  Developed presence on major social networks; grew Facebook members from 140 to 10,000  Created largest following on Twitter of any private non-profit institution Recruiting/Enrollment Management:  Increase likelihood of student enrolling by 296%  Increased year-to-year enrollment in 1 program by >300%  Improve enrollment counselor efficiency by >45%  Reduce cost per enrollment by >31% 9

Growth Strategy  Expand direct sales and marketing to generate growth from new and existing clients » Targeting 45 client accounts in 2015 and >100 by year-end 2017  Develop strategic partnerships to expand reach  Introduce new technology-based offerings that focus on student success and enhanced experiences, making our solution even more valuable » Targeting deployment of enhanced educational technology offering in at least 7 institutions in 2015  Expand into the K-12 and international markets by year-end 2015  Build on industry and thought leadership position to create visibility and demand 10

Recent Operational Progress  Continuing to expand client roster with new contracts over past 6 months » Florence-Darlington Technical College » Tennessee Temple University » Embry-Riddle Aeronautical University – Worldwide » Saint Mary’s University of Minnesota » Woodbury University  Announced agreement to acquire state-of-the-art learning management platform  Opened new facilities in Phoenix, Arizona, College Station, Texas, and Shanghai, China  Appointed high-caliber board members » Matt Toledo, Publisher and CEO, Los Angeles Business Journal » Jonathan Newcomb, Former Chairman & CEO of Simon & Schuster; education industry heavyweight  Raising awareness and thought leadership through recent media coverage and speaking engagements » TechOut LA and TechWeek LA » Coverage in Orange County Business Journal 11

Platform and Technology Roadmap  Current technology platform capable of managing entire student lifecycle  Roadmap in place for development of SaaS- and cloud-based technology leveraging internal resources, partnerships and agreement to acquire Gambassa learning management technology HigherMastery EduDrive » Integrated learning management and content distribution platform My24/7 » Dashboard, analytics, Campus artificial intelligence capabilities, and seamless integration to all sources of student data » First-of-its-kind, interactive student services mobile app 12

The Goal: Real-Time Student Lifecycle Engagement Program Delivery Alumni Recruitment & Relations Counseling Immersive Content Student Distribution Engagement Career Placement Coaching Student Predictive Services Analytics 13

Experienced Leadership » >20 years of experience in the education management, direct response and customer relationship management industries » Founded enCircle Media (built revenue to $20 million before successful sale) » Trusted advisor to university presidents across the U.S. on various higher John Hall, Ed.D. CEO and Co-Founder, education issues; Member, Roosevelt University Board of Trustees, USC Pullias Center For Higher Education, Governor Appointed Member, State of California Chairman of the Board Interagency Coordinating Council » MBA, Pepperdine University; Doctorate of Education, University of Southern California » >16 years of executive leadership in the high-tech and financial industries, Brett M. Johnson Forward Industries, Benevolent Capital and Targus; board member of Blyth, President (NYSE: BTH) » >25 years of direct marketing experience with a focus on education marketing, 10 David Ruderman years as CMO of Chapman University Chief Marketing Officer » >15 years of experience, including CTO, development and senior product Barbara M. Avakian management; founded multiple SaaS and social technology companies Chief Technology Officer » >17 years of experience in finance, operations, relationship development and Tina Gentile management, business development and strategic planning and infrastructure Interim CFO building 14