Louise Gear Head of Women’s Participation 2018 & Beyond
• CONSISTENT INTERNATIONAL SUCCESS • DOUBLE PARTICIPATION • DOUBLE FANS
Success on the international Stage
Strong Domestic League
Role Models
Impact in schools
Strong Infrastructure /Network
Vision: Double Participation ‘The No 1 choice sport of choice for girls & women by 2024’
Aim: Work collaboratively to create sustainable local partnerships that enable growth of the women’s game and strategic delivery of a world leading modernised offer for all
Transformational Change Partnerships (infrastructure) Programmes (resources) Profile (events) People (learning & development)
Capacity and Partnerships (infrastructure) Grow capacity, reach and influence through local delivery partnerships in ‘hot spot’ locations across England
Programmes and Pathways (resources) Create and implement a well-positioned , fit for purpose programme and competition offer that adds value to our women and girls delivery partnerships and enables long term participation for all
Workforce Development (learning & development) Build, inspire and unite our delivery workforce through ‘world leading’ learning and development
Events & Competitions (profile & signpost) Use high profile competitions and events as catalysts to engage, signpost and inspire a new generation of players, fans and volunteers
Social Outcomes FA Women’s & Girls’ Football Inspire women & Build women’s & Develop Support Whole girls to be more girls self employability School physically active confidence & skills & technical improvement through football leadership skills skills Develop a network of influencers in education, club & home environments that champion physical activity and women’s and girls’ football participation
Donna McIvor National Participation Manager
OUR CHALLENGE WHAT WE DID DID IT WORK? WHAT NEXT?
For millions of girls football is still a sport that considered a ‘boys sport’ 55% say they would play football if it wasn’t seen as a boy’s sport THE PERCEPTION SOURCE: The FA’s 2014 Football Participation Survey
Participants (millions) Male Female 2.9 8.9 THE NUMBERS Source: The FA Participation Tracker, Dec 2016
MARKETING, COMMERCIAL & COMMUNICATIONS BUILD COMMERCIAL CHANGE SIGNPOST PROFILE VALUE PERCEPTIONS OUR JOB
OUR CHALLENGE WHAT WE DID DID IT WORK? WHAT NEXT?
200 centres in 2017 Over 900 in 2018
8.9 7.3 5.8 4.8 3.2 Scotland Spain Portugal France (QF) Holland (SF) DURING EURO 2017 ON C4 8.9M UNIQUE VIEWERS WATCHED THE LIONESESS FOR 15 OR MORE CONSECUTIVE MINUTES
OUR CHALLENGE WHAT WE DID DID IT WORK? WHAT NEXT?
SELL OUT CROWDS
NEW PARTNERS
% who play football POST 30% 28% POST PRE 24% POST POST 23% PRE 22% POST PRE PRE 22% PRE 20% 20% 20% 18% 20% 18% 10% 0% Aug-11 - July- Oct-16 - Sept- All adults 16+ Female 16-24 yrs 12 17 MAJOR TOURNAMENTS BOOST PARTICIPATION Base: All adults 16+, 12-month rolling data Aug 2011 – Sep 2017
% who play football UEFA POST 30% 28% POST PRE WOMEN’S 24% POST POST 23% PRE 22% POST PRE PRE 22% PRE 20% 20% 20% 18% 20% 18% EURO 10% 2021 0% Aug-11 - July- Oct-16 - Sept- All adults 16+ Female 16-24 yrs 12 17 MAJOR TOURNAMENTS BOOST PARTICIPATION Base: All adults 16+, 12-month rolling data Aug 2011 – Sep 2017
RACHEL BROWN-FINNIS Athlete Goalkeeper Mentor Lecturer Wife Olympian TV presenter Mum
Ambition & Action = • LONDON 2012 OLYMPIAN • USA for University scholarship • ENGLAND- 82 caps • 4 European Championships • 2 World Cup’s • FA Cup & League Cup Winner • Qualified secondary teacher
Enjoy what you do and ASPIRE to be the best version of YOU, not anybody else
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