Hawke’s Bay Tourism Update June 25, 2019
Agenda Trade Shows Membership update HBTIA Awards Stats & media results Upcoming
TRENZ
Meetings
New members Nola Café and Restaurant (CHB) Farmhouse Kitchen Puketapu Pub Waipawa Golf Club Ongaonga Golf Club The Rookery Coffee House Kaka New Zealand Frenchy’s Nail Boutique The White Beach House Hair, There and Anywhere Arapata Lodge
Membership update Prospectus proposal • Website •
Tourism Awards Entries open now, close on 12 July • Awards evening on 5 September – stay tuned for details • • Three judges for 2019 Kim Thorp, co-owner Black Barn Vineyards • Jane Wilson, GM Destination Great Lake Taupō • Glenn Fulcher, Head of School, EIT Tourism and Hospitality •
Tourism Awards 5 categories, plus the Supreme Award • • Accommodation Award , sponsored by Hawke’s Bay Airport Visitor Experience Award , sponsored by Hastings District Council • • Essence of Hawke’s Bay Award , sponsored by Napier City Council Culture and Heritage Award , sponsored by Wairoa District Council • Environment Award , sponsored by Central Hawke’s Bay District Council • • Supreme Award , sponsored by EIT Eastern Institute of Technology
Latest stats: year-end April 2019 Visitor Spend Commercial Peer-to-Peer Comme mmerc rcial al Accommodation (only AirBNB & HomeAway) Acco commo mmodati dation on Overall Overall Overall +1.7% 7% 1.2 .212m nigh ghts - 1,226,593 nights, up 1.7% - $658m, up 3.5% - 254,293 nights, up 92% (national average 1.2%) (national average 3.3%) - 29,768 guests, up 40% Domestic Domestic Available listings - 918,597 nights, up 5.0% - $486m, up 2.6% - Peaked in February at 1,185 International International entire places to rent - 307,728 nights, down -7.1% - $172m, up 6.3% (first listings in Jan 2016)
Media famils Tourism New Zealand • Bonnie Munday, Canadian Geographic Traveller, Best Health Mag, Good Times • Tabi Salada, Japanese travel show Brigitte Magazine, leading German women’s magazine • Little Red Book, Chinese e-commerce/social media platform • Fujinahou , Japanese women’s magazine • Domestic The Spinoff, using Hawke’s Bay as first trial of travel feature • Look out for feature on Hawke’s Bay in July’s Kia Ora magazine • Grabaseat’s ‘ Grabarandom ’ activation •
www.hawkesbaynz.com 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 June July August September October November December January February March April May 2015/16 2016/17 2017/18 2018/19 2015/16 2016/17 2017/18 2018/19 Sessions 285,981 295,832 337,722 558,655 YOY 3% 14% 65%
Trade marketing Verbal update •
Winter & Spring events July • Winter Deco Weekend 19-21 July August Edible Fashion Awards 9-10 August • • Spring Racing Carnival 29 August (& 21 September & 5 October) September • The Spring Fling CHB September-October October Cape Kidnappers Trail Run 12 October • • Hawke’s Bay Arts Festival 15-28 October Royal A&P Show of New Zealand 23-25 October • November • Summer F.A.W.C! 1-10 November BLACKCAPS vs England T20 8 November • • Hawke’s Bay Wine Auction 9 November IronMāori 9 & 30 November •
Upcoming Visitor Strategy & Destination Management Plan • Cruise • Business Events • • Brand Visitor guide/brochure •
‘Over -tourism ’ TVNZ video: NZ tourism operators stepping up to help the environment •
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