H H PLAY HARD H HAVE FUN H H NationalAcademyofAthletics.com
H H PLAY HARD H HAVE FUN H H THE PLAYBOOK H Company Overview H 3 Year plan - Growth Strategy H Problem H Risk Mitigation Milestones H Solution H Competitive Advantage H Market Validation/Size H Executive Team H Product H Press H Business Model H Testimonials H Go To Market Strategy H 3 Year plan - Forecast NationalAcademyofAthletics.com
H H PLAY HARD H HAVE FUN H H COMPANY OVERVIEW The National Academy of Athletics provides high caliber youth sports & athletic programs and services to children, coaches and parents in partnership with: H City Recreation Departments H Youth Sports Leagues H Non Profit Youth Sports Organizations H Public & Private Schools H Professional Sports Franchises NationalAcademyofAthletics.com
THE PROBLEM Problem'We'Solve' Youth Sports: Kids’ Demand for youth In house City Contracted Youth Sports Recreation Demand'for'youth' Programs sports programs are Athletics Are In Danger 100% sports'programs' increasing. 90% are'increasing'' 80% 2009 to 2011, $3.5 billion was City budgets and City'budgets'and' 70% cut from schools’ sports budgets. resources are shrinking. 60% resources'are' They are in need of 50% shrinking'' 27 percent of U.S. public high 40% an alternative to schools will not have any ' 1970 1980 1990 2000 2010 continue offering Youth Sports Particiaption sports by the year 2020. Data complied from CPRS sports programs. City Operated Programs With city reduced budgets, controlled max hours for part time city employees, the Affordable Care Act and Ci#es ¡lack ¡ ¡the ¡exper#se ¡to ¡start, ¡ general city budget cuts, there is a new environment develop ¡and ¡manage ¡sports ¡programs ¡ where city recreational departments now lack the ¡ expertise and manpower to start, develop and maintain ¡ staff to manage youth sports programs. They are looking for help. NationalAcademyofAthletics.com
H H PLAY HARD H HAVE FUN H H THE PROBLEM Childhood Obesity Remains an American epidemic. It has become • More than 12 million U.S. children are obese — one out of every six children. “apparent that • Obese children have an increased risk of developing a range of health problems, youth sports are including high blood pressure and high cholesterol, which are both risk factors for in crisis,” said heart disease. Lauren Hobart, • Obesity can also cause sleep apnea, bone and joint problems, and chronic chief marketing health conditions such as asthma and type 2 diabetes. officer at athletic • Obese children are at increased risk of being bullied and suffering from depres- equipment retailer sion, while a healthy diet and physical activity in childhood is associated with bet- Dick’s Sporting ter mental health. Goods. • More than 200,000 youth under the age of 20 have type 2 diabetes, and many more are at risk for developing diabetes. • Obese children are also likely to grow up to be obese adults, at risk for all health problems associated with obesity. Not enough coaches are being trained in general safety and injury prevention, sport instruction, concussion management, motivational techniques, CPR/First Aid, and physical conditioning. Also, the gap between male and female coaches continues to be large. The youth sports industry is missing opportunities to get more women involved. Source: Global Obesity Prevention Center (GOPC), Johns Hopkins University, www.globalobesity.org
SOLUTION Through a strategic partnership with the National Academy of Athletics, many cities are able to offer quality sports programs to the youth in their community while maintaining or reducing their expenses and balancing their budgets. We provide local expertise and resources through a single point of contact for City Officials to administer top quality youth sports programs while generating income for the city. We offer a wide range of youth sports activities that are supervised and run by professionally trained officials and coaches. A well developed network of athletes, coaches and officials provide a highly scalable foundation for expanding throughout the U.S. and beyond. “Working with National Academy of Athletics has been a total 6 Years of continued growth and success has allowed us to streamline collaboration from the start. They have been easy to work with, our training and operational process for adding new territories. professional & simply want to provide the best recreational sports experience for children possible. This partnership has The National Academy of Athletics offers local focus but broad reach helped the City of Rocklin double the recreational sports programs that it can offer to its residents & their families.” to provide the resources necessary to meet the booming demand for Chris Meyer | Recreation Coordinator youth sports activities. Over 175,000 kids have participated in the camps and clinics provided by the National Academy of Athletics founder, Aaron Locks. NationalAcademyofAthletics.com
SOLUTION Providing Our Youth With Fundamentals, Fitness & Fun! • Fewer Overweight and Obese Youths: Number of additional youths dropping below 85 percent BMI percentile. • Direct Medical Costs Saved: By reducing youth’s BMI, they will be less likely to develop obesity- related health conditions in life (e.g., stroke, cancer, heart disease, and diabetes). Avoiding such con- ditions will save medical costs such as hospitalizations, medications, and doctors’ visits. • Productivity Losses Saved: Avoiding obesity-related conditions will make people more productive (e.g., fewer sick days and longer lives), which will provide savings for businesses and society. • Years of Life Saved: Avoiding obesity-related health conditions will also lengthen people’s lives. All our Area Captains and Coaches are professionally trained and required to pass tests for concussion protocol, sexual harassment, Mandated Reporter and first aid training. Of our 11 Area Captains, 5 are women. NationalAcademyofAthletics.com
MARKET VALIDATION/SIZE O P P O R T U N I T Y K N O C K S “ Youth team sports have gotten so big... that no one knows quite how big it is.” The available market is massive, the serviceable available market is ripe and the Serviceable Obtainable Market is growing. TAM • Total Available Market ages H 44.9 Million Kids 6 - 12 living in the U.S. How many kids are SAM • Serviceable Available Market actually playing on a team? ages H 28.7 Million Kids 6 - 12 in elementary or jr high school In a 2014 survey, ESPN H 21.5 Million Kids Networks concluded that playing team sports 21.47 Million kids played SOM • Serviceable Obtainable Market H 11 Million Kids ages 6 - 12 attending camps H 16.8 Million Kids attending after school programs H 8.6 Million Kids playing in sports leagues On average, The National Academy of Athletics is perfectly 61% of all boys and positioned to be the sports instruction provider of almost 53% of all girls choice by players, coaches, parents, leagues and between the ages of schools. 6 - 12 have participated in a team sport. NationalAcademyofAthletics.com
MARKET VALIDATION/SIZE More than 11 million Americans, ages 6 to 16, will attend camp this year, according to the American Camp Association May 2016 This USA TODAY study in 2017 shows that 60% of the kids who play sports, play outside of their school. While 52% of girls and 66% of boys play organized sports. These are key for the National Academy of Athletics , as those kids are more likely to attend camps & clinics. The study also shows that “dads” 85% do 85% of the coaching and are in need of 20 MILLION 25 MILLION additional training. Youth sports is a $7 billion 77% industry—and growing. 33 MILLION 66% ATTEND CAMPS, CLINICS 60% OR RECEIVE PERSONAL According to CNBC, the numbers are growing. In 2016, upwards of 51 million kids are playing organized sports each year. Approximately 77% of these kids will attend a sports camp, clinic or receive personal instruction according to the University of Florida . NationalAcademyofAthletics.com
PRODUCT H Year round, customizable youth sports programs H Integration with existing youth team sports affiliates and partnerships H Partnerships with schools, city community centers, YMCA’s, Boys & Girls Clubs H Relationship based growth strategy H Structured curriculum & teaching methodology maintains quality & satisfaction H Collegiate level athletes provide consistently high level oversight. H A proven track record of successful programming. H Training and services for coaches, parents, players and officials. H Professional athlete ambassador program H Experienced leadership with over 3 decades of youth sports and management. H Clear and flexible fee structure. H Easy to replicate operations and programs for any city. FITTNESS THROUGH FUNDAMENTALS SPORTS-A-THONS GET ACTIVE- COMMUNITY PARTNERSHIP PROGRAM SUMMER BREAK CAMPS LEAGUE SUPPORT PROGRAMS AFTER SCHOOL CLUBS SCHOOL BREAK CAMPS NationalAcademyofAthletics.com
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