Green is the New Black Amber LG Richane cSBA, LEED AP (BD+C & - PowerPoint PPT Presentation

Green is the New Black Amber LG Richane cSBA, LEED AP (BD+C & ND) Performance Driven Design (PDD) Lead

Session Description With a rising demand for brands to adopt sustainable design practices and pursue LEED certified spaces, retailers must ask: how can we be more sustainable? What materials should I use? And how can I appeal to the increasing numbers of environmentally conscious consumers?

Session Learning Objectives The goal of this session is to discuss:  Why retail is shifting toward sustainable design  How to implement green building standards into a built environment  How to share a retail brand’s unique sustainable story and practices  Why it’s so important for brands to stay genuine and open (Level 200 - Understanding/Comprehension)

Consumer values are changing FROM TO   Needing Stuff Demanding Experiences   Individual Community   Conformity Customization   New New & Now   Quantity Quality   Buying Creating   Owning Using/borrowing/ renting

Today

Today North American consumers are empowered with digital media to be informed and engaged when they make purchase decisions. MORE 71% 64% 82% LIKELY say losing their phone spend more than an to be influenced by of millennials prefer or computer would hour a day looking at store touchscreen to buy in-store have a greater impact retail-oriented websites displays than losing their car

Today The Omni-channel Experience Single Channel Multi-Channel Cross-Channel Omni-Channel The Past The Reality The Aspiration The Future

Today

Today

Today We no longer live in a material world, but an experiential world.

The Retail Model is Shifting OLD NEW A building or space A changing collection with stuff of experiences with products to try, to buy, and to inspire

Store as a Showroom The store will be changed into a showcase—displaying products like a gallery or museum, it conveys the sense of value and innovation. 1 2 3 Stores will decrease in size, Digital displays showcasing Additional onsite storage to catering to a more personalized virtual products. ensure variety/quantity/sizes experience. Digital technology are all on hand. will become the new customer service representative.

Why Retailers & Retail Centers Care  People shop for an experience, not only to acquire more “stuff”  Better Indoor Air Quality (IAQ) = Increases Dwell Time  1% increase in dwell time = 1.3% increase in sales per square foot  Millennials care about sustainability * From The 24 Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy by Adrian Ott

Millennials are... 3X More likely to seek employment with a company because of its stance on social and/or environmental issues * * From a study completed by Morgan Stanley in November 2014 of over 800 + 200 oversample of Millennials (age 18-32).

Millennials are... 3X 2X More likely to seek More likely to purchase employment with a from a brand because of company because of its the company’s social stance on social and/or and/or environmental environmental issues * impact * * From a study completed by Morgan Stanley in November 2014 of over 800 + 200 oversample of Millennials (age 18-32).

Millennials are... 3X 2X 2X More likely to seek More likely to purchase More likely to check employment with a from a brand because of product packaging to company because of its the company’s social ensure sustainability * stance on social and/or and/or environmental environmental issues * impact * * From a study completed by Morgan Stanley in November 2014 of over 800 + 200 oversample of Millennials (age 18-32).

More Retailers are Focusing on CSR  Corporate Social Responsibility  Environment, social, economic  ISO 14001  GRI Certified  JUST Label  Transparency is key

Know the Brand  Know the client’s goals, vision, and current reports  What are their environmental, social, economic targets?  How does a material support their mission?  What demographics are they trying to attract?

? How does LEED tie in?

* From LEED in Motion: Retail report

* From LEED in Motion: Retail report

Say it Again?  The retail market is changing dramatically, bricks and mortar are not dead…just transformed  The ‘place’ matters  Transparency and authenticity are critical  Translate the brand into more than just the interior

Questions?