Green Events or how an ecolabel can bring it all together. Marco - PowerPoint PPT Presentation

Green Events …or how an ecolabel can bring it all together.

Marco Ouwerkerk Owner

Agenda 1. Preamble 2. Green Key 1. Organization 2. Criteria (where do they grow?) 3. Content 4. Auditing 3. Green Key and government

EU-ZEN Τhe same survey found out that 42% of respondents believed that the responsibility for minimizing these damages lies with local authorities, as many of the negative effects of events are felt immediately at local level, with increase in noise and air pollution, waste production, pressure on transport and infrastructure and damage to fragile cultural heritage. Based on these data, the main focus of ZEN is to work with different know-how and experiences to provide common solutions at EU level dealing with the reduction of these negative effects on urban settings of cultural and artistic significance and that will provide a roadmap to manage and protect cultural heritage in occasion of open-air events that attract large numbers of people.

EU-ZEN …………….and that will provide a roadmap to manage and protect………………. ?

versus Do-it-yourself versus an independent ecolabel

Fact

Fact

versus Do-it-yourself versus an independent ecolabel

External auditing External auditing gives your GREEN efforts credibility! Green washing!

An ecolabel can be the roadmap event organizers are looking for!

Agree? Something to add?

Programs Three programs: 1.A greener festival 2.Yourope 3.Green Key

A Greener Festival A Greener Festival is a not-for-profit company committed to helping music and arts events and festivals around the world adopt environmentally efficient practices. http://www.agreenerfestival.com/ Self-assessment and audit on location Great Britain

Yourope The European Festival Association The Association has also environmental goals: Yourope launched a webtool Green’n’Clean which give its members costumed advice in “greener” their event. Since March 2008, we also launched the Green’n’Clean Award which distinguishes environment-friendly festivals. http://www.yourope.org/ Switzerland

Green Key Green Key is a non-governmental, non-profit, independent Programme. Green Key is presently the largest global eco-label for accommodation and has a national administration centre in each participating country. Green Key is a programme of FEE. The Foundation for Environmental Education (FEE) is a non- government, non-profit organization promoting sustainable development through environmental education.

www.green-key.org

Countries Belgium-Flanders Mexico Organizations that Belgium-Wallonia Morocco want to get awarded Croatia Netherlands with the Green Key Cyprus Poland have to contact the Denmark Portugal National Operator in Dominican Republic Puerto Rico their country. If there Estonia Russia is no National France Sint Maarten Operator available Germany Slovenia then contact Green Greece Spain Key International Italy Sweden Coordinator. Japan Tunisia Jordan Turkey Latvia Ukraine Lithuania US Virgin Islands Malta

Criteria International baseline criteria: The Netherlands: Hotels Hotel Campsites (mini)Camping Attractions Dagrecreatie Restaurants Restaurants Small accommodations Strandpaviljoen ------------------------ Buitensport Chartervaart Congreslocatie Groepsaccommodatie Hotel/conferentiecentrum Natuurkampeerterreinen Passagiersvaart (Jaarlijks terugkerend) Publieks Evenement Bungalowpark

Baseline criteria The way to a new set of international Green Key criteria: During the National Operators Meeting (NOM), a proposal must be summited. A minimum of countries must volunteer for adopting the criteria and the pilot phase.

National criteria • On a national level the criteria are/must be based on the international baseline criteria. • 80% must meet • In the Netherlands every set of national criteria is written in collaboration with the relevant sector.

The Law • Green Key is voluntary • Green Key requires more than complying with the law (permit)

Criteria The criteria are divided into the categories: • Imperative to be fulfilled fully • Guideline (G) : designed to be part of the point system

Criteria Establishments have to match some guideline criteria every year (except first year for new comers): Year Number of guideline criteria % of total guideline criteria 1 0 0% 2 3 5% 3 6 10% 4 9 15% 5 12 20% 10 and + 30 50%

Green Key Festivals Two festivals have Green Key: * Liberation Festival Utrecht (pop music) * Noorderzon Performing Arts Festival Groningen New in 2013: * Sail de Ruyter 2013

 Green Key for Festivals * Management (the paperwork) * Management en staff (internal communication) * Communication and sound/noise * Safety and hygiene * Wast – prevention and recycling * Energy * Food and Beverage * Soil and surroundings * Mobility and traffic * Office, paper and printing * Clothing and promotional * Stakeholders, suppliers * Bonusnormen

4.1 Temporary sanitation-1 (V) Criteria: I: Temporary toilet facilities are, without exception and without leaks, connected to the sewer or to a tanker. II: In the temporary toilet facilities, no means are used in which the ingredient is formaldehyde and/or chlorine is present.

 Green Key Festivals * Management (the paperwork) * Management en staff (internal communication) * Communication and sound/noise * Safety and hygiene * Wast – prevention and recycling * Energy * Food and Beverage * Soil and surroundings * Mobility and traffic * Office, paper and printing * Clothing and promotional materials * Stakeholders, suppliers * Bonusnormen

Auditing Green Key has a digital database “ mygreenkey ”, participants use this to store documents (evidence – pictures, policy, trainingmaterial, contracts, etc). Desk research (mygreenkey) and two visits: One visite 2 months before One visit during the event Professional and experienced auditors (also counselor) First audit in 2012 – > meet the criteria? -> Green Key in 2013

Case Noorderzon Performing Arts Festival is the somewhat curious combination of an international arts festival on the cutting edge with exciting contemporary performing arts from all over the world ... and a big summer party in a freely accessible park. An annual festival around 135,000 visitors from Groningen, the rest of the country and the rest of the world (11 days).

Case Festival organizations and municipalities We call this a “forced marriage” Dialogue is key!

Case The municipality of Groningen: • Subsidy • Permit

Case The municipality of Groningen: • Permit – not a lot of moving space - national legislation • Subsidy – municipality writes its own -> also CSR -> How? => Green Key!

Case Liberation Festival Utrecht: • Permit – no CSR conditions • Subsidy – no CSR conditions => Green Key!

Case Why Green Key: Responsibility towards visitors Distinguish the festival from other festivals You have a DIFFERENT/BETTER story to tell! Opens new doors to sponsors!

Thesis 1. Want to succeed with green? Make it a competition! 2. Municipalities are the Key players in making festivals Greener! 3. Festival organizers are the Key players in making festivals Greener! => Green Key!

Green Events, a new horizon?

Goodbye

Facts ………. or more things we can agree on …….

Fact -> Growth In 2011 dance festivals in the Netherlands had a turnover of 137 million euro, a growth of almost 68 percent from 2002. A growing number of foreign visitors visit the Dutch dance events. The 20 festivals with international visitors generated a total income from tickets sales and other expenditure of 10 million receipts.

Fact? -> important? • Festivals are an important part of leisure, because: • Growing number of events • Time available for and devoted to recreation • Number of people that is participating

Fact? - > Influence? Festival organizers -> influence and responsibility: • Lot’s of people in small area’s, energy use, waste, safety; • They bring together all the stakeholders (commercial and non commercial); • Communication with the visitors (before, during and after);