GOOD BUSINESS Sustainable Brands Conference, 2014 WHAT DOES - PowerPoint PPT Presentation

Mar 24, 2024 •258 likes •618 views

GOOD BUSINESS Sustainable Brands Conference, 2014 WHAT DOES SUSTAINABILITY MEAN? THE GOOD SOME OF THE GOOD GUYS GUYS TOMS CLICK TO VIEW TOMS Not just a company, a movement TOMS With every product purchased, TOMS helps a person in

GOOD BUSINESS Sustainable Brands Conference, 2014
WHAT DOES SUSTAINABILITY MEAN?
THE GOOD SOME OF THE GOOD GUYS GUYS
TOMS
CLICK TO VIEW
TOMS Not just a company, a movement
TOMS With every product purchased, TOMS helps a person in need
TOMS Sustainable and responsible practices, vegan materials
DUCHY ORIGINALS
DUCHY ORIGINALS Tastes good - is made with the finest ingredients
DUCHY ORIGINALS Is good - is produced in the right way
DUCHY ORIGINALS Does good - supports communities & charities
THE IMPROVERS
NIKE
CLICK TO VIEW
NIKE Minimizes waste
NIKE 85 % of manufacturing waste diverted from landfills
NIKE Reuses materials
McDONALD’S
McDONALD’S Impacts millions through Ronald McDonald House Charities
McDONALD’S Sources from sustainable fisheries
McDONALD’S Offers Happy Meals with fruit, vegetable or low-fat dairy options
CAN BAD BE GOOD?
OPET
CLICK TO VIEW
OPET Highest customer satisfaction in the sector - Turkey Customer Satisfaction Index, KALDER
OPET ‘Turkey’s favorite oil company’ - Capital Magazine
WHAT DID WE LEARN?
CREATIVE STORYTELLING
AWARENESS DESIGNING MARKETING ENGAGEMENT & EVENTS WORD OF MOUTH ATTRACT EXPERIENCES LOCATION FASCIA & WINDOWS URL CUSTOMER ADVOCACY THRESHOLD JOURNEY RECOMMENDATION WELCOME BRAND LOYALTY OPENING TIMES MEMBERSHIP HOME PAGE PURCHASE ORIENTATION PURCHASE PROCESS CUSTOMER FLOW ENGAGEMENT NAVIGATION GOODBYE MESSAGE VISTAS INTERACTION BROWSING INSPIRATION SEARCH PRODUCT INFORMATION MERCHANDISING PROMOTIONS ADJACENCIES & PROMPTS
DESIGN PHYSICAL ENVIRONMENTS
SEAMLESS / 360° EXPERIENCES
WHO WE CREATE 360° BRAND WE ARE EXPERIENCES THAT DELIGHT CUSTOMERS, BUILD BRAND ADVOCACY AND DRIVE BUSINESS PERFORMANCE. WE ARE I-AM.
THANKYOU LONDON ISTANBUL Pete Champion Zeynep Durukan pete@i-amonline.com zeynep@i-amistanbul.com.tr +44 20 7613 4114 +90 212 252 99 40 The Old School House Serdar Ekrem Sok. No:5/2 66 Leonard Street Tunel Beyoglu, Istanbul London EC2A 4LW i-amonline.com

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