Good Evening! APR3107 Corporate Communication Short Course, 7 March 2017 Ulrich Werner
“Communication works for those who work on it …” John Powell
Let’s break the Ice
What is Corporate Communication(s)?
What is Corporate Communication(s)?
Evolution of Corp.Comm.
Structure of Corp.Comm
Vehicles of Corp.Comm.
Forms of Corp.Comm.
Forms of Corp.Comm.
Forms of Corp.Comm
Forms of Corp.Comm.
Forms of Corp.Comm.
The Corp.Comm. Mix
Van Riel’s Corp.Comm. Mix
Balmer and Gray’s Total Corp.Comm. Mix
Difference between Marcommand Corp.Comm.
The Concepts used in Corp.Comm.
The Concepts used in Corp.Comm.
The Concepts used in Corp.Comm.
The Concepts used in Corp.Comm.
Why is Corp.Comm. So important?
Responsibilities of Corp.Comm.
Responsibilities of Corp.Comm.
Responsibilities of Corp.Comm.
Managing Corp.Comm.
Managing Corp.Comm.
Managing Corp.Comm.
Managing Corp.Comm.
Managing Corp.Comm.
Managing Corp.Comm.
Management Perspective in Corp.Comm.
Summary
Thank you for your attention!
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