2015 Annual Meeting Global Vision, Local Relevance 1 1
LBG Canada Companies Investing Outside of Canada 2
Provincial Breakdown of Canadian Investments 3
Regional offices required to align with overall CI strategy 4
Today’s Panel Helen Seibel Sarah Shillito Senior Manager, Corporate Associate Director, Global Responsibility Community Investment 5
The Young Health Programme LBG Canada Annual Conference September 30, 2015
The AstraZeneca Young Health Programme (YHP) has a unique focus on young people and primary prevention of the most common non-communicable diseases (NCDs) • Type 2 diabetes • Lung cancer • Hypertension • Chronic Obstructive Pulmonary Disease (COPD)
The programme is designed to help address a global health issue • NCDs kill 38 million people each year • Type 2 diabetes, cancer, heart and respiratory disease related deaths account for 82% of all NCD deaths • 16 million NCD deaths occur before the age of 70 and 82% of these deaths occur in low-and-middle income countries 8
While the numbers are large, there is a great opportunity to drive change by focusing on adolescents • 25% of the world’s population is aged 10 – 24 • 70% of premature deaths in adults can be linked back to behaviours that started when they were adolescents • Once formed, these behaviours are very hard to change 9
To accomplish this, we have a three pronged approach On the ground programmes Research & evidence generation Advocacy for positive change 10
The programme is aligned to the business, but intentionally not fully integrated into the business AstraZeneca Young Health Programme We push the boundaries of A unique focus on young science to deliver life- people and preventing the changing medicines with a risk behaviours that may lead focus on: Cardiovascular and to Type 2 diabetes, cancer, Metabolic disease; Oncology heart and respiratory disease and Respiratory disease (NCDs)
Through the programme, we work closely with youth to change risk behaviours that are precursors to NCDs Tobacco Poor use diet NCD risk behaviours (per WHO) Lack of Alcohol exercise abuse 12
YHP Canada
The programme was launched in Canada with 3 national partners Phase 1 – 2011-2014 Phase 2 – 2015- 2018
1. We built resources online 2. We built a program for the after-school space 3. We launched an advocacy initiative
In the first three years, we were able to contribute to the base of resources available to address mental health
As we move into Phase 2, we are shifting our focus to align better to NCD prevention • Focus on At My Best, a school- based program that we co-created in 2007 • Provides free curriculum to teachers of Kindergarten to Grade 6 • Currently available in more than 5,500 schools across Canada reaching 120,000 children each year 21
At My Best curriculum takes a holistic approach to help establish healthy habits in children and adolescents 22
Through 2018, we will focus in particular on at-risk communities and developing an advocacy approach 23
Global versus local
The first myth we’d like to address is “global”. There is no such place as “global”! SWEDEN NORWAY RUSSIA UK DENMARK CANADA II Imperial College GERMANY NETHERLANDS ROMANIA SOUTH PORTUGAL SPAIN KOREA USA TURKEY II CHINA GULF PRB Asia INDIA II PRB Africa KEY KENYA Completed Live BRAZIL II ZAMBIA Renewed New In discussion AUSTRALIA Research Across 5 continents. > 30 expert partners.
The common thing that is shared globally and locally is the brand and what that embodies 1. The programs are focused on adolescents 2. They address NCD prevention 3. They incorporate the voice of youth 4. They are delivered in partnership with a reputable NGO/NGOs 26
But how the programs are delivered locally, is where we begin to see many differences 1. Scale, duration, sophistication and resourcing 2. Cultural enablers and barrier 3. The voice of young people 4. What it’s okay to talk about and how 27
What works for one population of young people may not work for another 28
We recognize that our global vision must also be locally relevant Exchange of information and experience Repository of resources to share Toolkits for local adaptation 29
This flexibility extends to how we establish global metrics for the program and facilitate local evaluation 1.2 m Global metrics 10,000 young 9,500 + people health peer reached workers educators briefed trained 30
This flexibility extends to how we establish metrics for the program and facilitate local evaluation Local evaluation Smoking Number participating in sports 120% 70 59 59 60 100% 50 30% 80% 40 70% 60% 29 30 40% 19 70% 20 12 12 10 20% 10 30% 0 0% 2014 2015 2014 2015 Yes No Tried sometimes Gave up Yes No Yr on yr results YHP Russia 31
We also work to create the global story through Communications materials www.yhpvoices.com 32
YHP China
The programme was launched in China in 2013 with a focus on improving the health of migrant youth • Provide education on air and health; water and health; and overall safety education • Partner with Horizon Corporate Volunteer Consultancy • Addressing a significant unmet need for this disenfranchised and often dismissed population 34
In China, the main business driver for the programme is employee engagement • Active in 20 cities • Engages more than 650 volunteers • Benefits thousands of migrant children • Award-winning program that has differentiated AstraZeneca in China in the minds of potential new hires 35
Questions
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2015 Annual Meeting Thank you to our speakers! 39 39
2015 Annual Meeting Up Next: Break (15 Minutes) 40 40
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