Global Public Opinion Research: Thinking About the Who, What, Where and How Dr. David A. Jodice, Founder and CEO David Peng, Chief Statistician and VP of Research
Introduction Opposition to public opinion polling is increasingly widespread and growing. — D3: Designs, Data, Decisions Global Public Opinion Research: Thinking about the Who, What, Where, and How
Introduction Who What Where How
Introduction Who What Where How
Introduction Who What Where How
Introduction Who What Where How
Global Survey Predecessors The World Values Global Attitudes & Trends Survey The End of the Year Survey The Voice of the People Survey
Who
Who
Who
Who
What Dimensions of Acceptability & Relevance
Ke Key issu ssues es of the he day ay
Ke Key issu ssues es of the he day ay Media ia cons nsumptio umption
Ke Key issu ssues es of the he day ay Media ia cons nsumptio umption Country untry-spec specifi ific c ques uestio tions ns
Ke Key issu ssues es of the he day ay Media ia cons nsumptio umption Country untry-spec specifi ific c ques uestio tions ns Demogr mographics aphics
Ke Key issu ssues es of the he day ay Media ia cons nsumptio umption Country untry-spec specifi ific c ques uestio tions ns Demogr mographics aphics Sens nsitiv itive e topi pics cs Compr prehensio ehension n by respo ponde ndent nts Govern ernment ment oppositio ition
Where Important considerations by country include: Coverage Sample sizes Sample design (probability vs. and non-probability) Data collection (F2F, CATI, or new media)
Top 100 Countries Measured by Population
Here are the Problems CATO Institute’s Freedom Index Free ee Fac aces es Oppo positi sition on Not Free ee Not Inde ndexed
Freedom is on the Decline 54% of all countries experienced a decline in freedoms between 2013-2014 Not Free Somewhat Free Free
Moving Forward To a Globally-Representative Opinion Poll Strategy 1: In-country surveys (CATI or F2F) Strategy 2: Cross-border CATI Strategy 3: Online panels Strategy 4: Social Media
Global Polling Strategy 1: In-Country Surveys Accepted Practice BENEFITS Accessible Samples SHORTCOMINGS Government Opposition High Costs Incongruent Field Practices
Global Polling Strategy 2: Cross-border CATI Common Software BENEFITS Consistent Dual Frames Regulated Practices SHORTCOMINGS Substantial Decline Rate
Global Polling Strategy 3: Online Panels Cost-Effective BENEFITS Large Samples SHORTCOMINGS Quality Control Information Confirmation
Global Polling Strategy 4: Social Media Easy Access to Large Populations BENEFITS Low Cost SHORTCOMINGS Information Confirmation Non-Traditional Survey Methods
How 1 10-Step Plan Develop survey 2 3 Country coverage Sample design Field methods 4 5 6 Reporting Data Archiving 7 8 9 10
How 1 10-Step Plan Identify sponsor 2 3 4 5 6 7 8 9 10
How 1 10-Step Plan Secure funding 2 3 4 5 6 7 8 9 10
How 1 10-Step Plan Develop baseline 2 3 survey questionnaire Trend Questions 4 5 6 Country-specific Global issues 7 8 9 10
How 1 10-Step Plan Develop sampling 2 3 frames for Wave 1 4 5 6 7 8 9 10
How 1 10-Step Plan Select multiple 2 3 call centers 4 5 6 7 8 9 10
How 1 10-Step Plan Implement Wave 1 2 3 Field Data Processing Data Visualization 4 5 6 Analytic Reports Archiving Distribution 7 8 9 10
How 1 10-Step Plan Release the 2 3 results, where acceptable 4 5 6 7 8 9 10
How 1 10-Step Plan Distribute 2 3 findings externally Conferences 4 5 6 Articles Publications 7 8 9 10
How 1 10-Step Plan Review lessons 2 3 learned Begin next wave 4 5 6 7 8 9 10
Global Public Opinion Research: Thinking About the Who, What, Where and How Dr. David A. Jodice, Founder and CEO David Peng, Chief Statistician and VP of Research
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