Melanie Jones Glide Media Distribution
Promotion : Distribution : Analytics For trackable print media distribution, trust us to deliver .
About us Glide specialise in print media distribution and display services for the tourism, leisure and entertainment industries. Established in 2002, we are experts at helping organisations connect with their audiences. Our unique Reporting & Analytics tool means you can monitor the progress of your campaign, making It easier to reach exactly the right people and attract more visitors.
Our Coverage We offer trusted leaflet distribution coverage in the following regions: Cotswolds ¦ Gloucestershire ¦ Forest of Dean ¦ Worcestershire ¦ Herefordshire ¦ Monmouthshire ¦ Warwickshire ¦ Oxfordshire ¦ Bath ¦ Bristol ¦ Somerset ¦ Wiltshire ¦ Shropshire ¦ Birmingham ¦ West Midlands ¦ South Wales
Connecting To Your Audience As with any form of marketing, when planning your leaflet campaign it’s imperative to know exactly who you want to talk to. Whether your potential visitors are tourists, local residents, or both, targeting your distribution accurately is key to a successful promotion. To help achieve this you can select from any of our broad range of Visitor and Community networks. Attractions : Hotels : Camping : B&B : Arts & Entertainment : Leisure & Activity : Food & Drink : Travel Hubs : Community & Health : Libraries : Visitor Information Centres : Shopping : Supermarkets
Point of sale material and your marketing mix • posters • promotional literature (e.g. leaflets and flyers) • retail displays • leaflet dispensers • free-standing display units • header cards • shelf wobblers • channel strips • shelf talkers • hanging boards :
Point of sale material and your marketing mix • straightforward, simple message that consumers can “get” instantly • appealing • an invitation to buy • on brand Another important consideration is timing – not simply seasonal variations (“the summer holidays”) but annual events such as Easter, Christmas, Mother’s Day, and so on. It’s therefore very important that your collateral can be produced quickly – but certainly on schedule and always on brand.
Point of sale material and your marketing mix There’s more to it than I thought! That’s right, as is so often the way. You need your distribution partners to have an excellent understanding of all of the above, a flexible approach, fast turnaround times when needed, a wide ranging distribution network, and a straightforward ordering process.
How We Distribute To optimise the potential reach of your promotion, we distribute your leaflets in our branded and managed display stands as well as via our online ordering service. This enables us to create a vast network by catering for all the requirements of our outlets. More Glide Media outlets means more opportunities for you to get your leaflets or brochures into the hands of exactly the right people.
Online Order Service A Direct Delivery & Proactive Order Service to cover sites which are not part of our display stand network, including Visitor Information Centres and B&B’s. Leaflet display service You can have your literature displayed in one of our branded leaflet stands serviced every 1-2 weeks by our distribution team.
Unique Campaign Reporting We understand the importance of keeping our customers informed about the progress of their distribution campaign so we have developed a unique Reporting & Analytics tool which provides graphs, charts and maps to give a real time overview of progress.
Our Partnership Discounts We’ve created some fantastic relationships with key tourism associations within our network coverage area. We share a passion for promoting tourism in this part of the country and so we’ve been working hard to support organisations and visitor attractions in these regions. To help promote tourism locally we offer association members: •20% discount off our leaflet distribution services. •Further discounts for hosting an association branded display stand which will promote all the other great local attractions in your area. National Trust ¦ English Heritage ¦ National Gardens Scheme ¦ Cotswold Tourism ¦ Cotswolds Attractions Group ¦ Wye Valley & Forest of Dean Tourism ¦ Visit Worcestershire ¦ Visit Herefordshire ¦ Eat Sleep Live Herefordshire ¦ Shakespeare’s England ¦ Visit Bath ¦ Destination Bristol ¦
Why Use Glide? Professional Cost Effective Extensive Network of Unique & Efficient Service Prominent Sites Logistics System High Quality Online Reporting & Dedicated Display Stands Analytics Tool Account Management
Promotion : Distribution : Analytics For trackable print media distribution, trust us to deliver .
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