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Glendale. Economic Development. Your Success is Our Success. By Scott Ochoa, City Manager Presented to the Valley Economic Alliance March 6, 2014 In the Beginning. HdL Companies And then it got Worse 2013 . We Learned a Few Things . We


  1. Glendale. Economic Development. Your Success is Our Success. By Scott Ochoa, City Manager Presented to the Valley Economic Alliance March 6, 2014

  2. In the Beginning….

  3. HdL Companies And then it got Worse…

  4. 2013 . We Learned a Few Things . We Learned a Few Things

  5. The New Normal… • This is a long term recovery! • City has to adjust operations to fit the new framework  Lowest Staffing Levels in 20 years  Streamlined Entitlement Review Process • Redevelopment Is Gone • We’re now in the Economic Development Business

  6. Glendale Priorities  Economic Development is a Top Priority in Glendale  City Wide Focus on Economic Development  Class A Office  18-Hour City  Service to Business Community

  7. An Enhanced City Image  Land Use Policy is Facilitating New Investment It’s Working….  People are Moving TO Glendale

  8. An Enhanced City Image  Enhanced Municipal Programs Securing Private Investment  Enhanced Amenities (housing, restaurants, libraries, streets) contribute to a more complete city experience

  9. Class A Office Success in 2013  Top Tenants Renewed Leases  New World Renowned Tenants Moved In

  10. Retail Success in 2013 • Glendale Galleria Expansion • Americana At Brand Expansion • MarketPlace Revamp

  11. 2014 . Laser Sharp Focus.

  12. Laser Focus on Class A Office Quick Stat  79% Occupancy  Up from 5 years ago Incentives to Occupy  $2.48 is avg rental rate  Flexible zoning and uses  Collaborative marketing

  13. Cultivating the 18 Hour City  More nightlife and diverse activities are emerging  Focus on the “lost” demographics  Total commitment to economic development oEvery department, every employee

  14. Commitment to Business Services • No Gross Receipts Tax • Streamlined Permit Process • Plan Check Priority • Concierge Service

  15. Moving Forward.

  16. Our 3 rd Quarter • Moving Forward  Continued Recovery  Ensuring the Right Mix  Unwinding the Successor Agency • Stay Tuned…  4 th Quarter Analysis Coming Soon

  17. SO WHAT?

  18. We Need You We’re great, but we have our limits…. • Built-out environment, no low-hanging fruit • Time-value of doing business; process is product? • Lowest Staffing levels in 20 years We need your support to amplify our message. Help us, Help you! But… What do you need from us?

  19. What you need from us…. Consistency, Clarity & Quality W a y s t o G e t P t o o Y s e s i t i v e E n e r g y A Consistent, positive customer experience Offer solutions that are practical No Bull

  20. What it gets us…. Indicators of Success • Shrink office vacancy rate by 2% • Add 1.5% points on organic sales tax growth • Know how many new business and new jobs are SUCCESS generated in the City (!) • Shrink average number of days from application submission to hearing • Increase percentage of development application reviews completed within a 30 day period • Increase average turnaround time per plan check • Increased presence in social media *Your Success is Our Success

  21. Glendale is Open for Business. No Bull

  22. Ninja Death Squad CONTACTS Philip Lanzafame , Executive Director of Economic Development Darlene Sanchez, Principal Economic Development Officer Sharon Mann Garrett, Principal Economic Development Officer Jacqueline Bartlow , Economic Development Coordinator 633 E. Broadway, Suite 201 (818) 548-3155

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