Glendale. Economic Development. Your Success is Our Success. By Scott Ochoa, City Manager Presented to the Valley Economic Alliance March 6, 2014
In the Beginning….
HdL Companies And then it got Worse…
2013 . We Learned a Few Things . We Learned a Few Things
The New Normal… • This is a long term recovery! • City has to adjust operations to fit the new framework Lowest Staffing Levels in 20 years Streamlined Entitlement Review Process • Redevelopment Is Gone • We’re now in the Economic Development Business
Glendale Priorities Economic Development is a Top Priority in Glendale City Wide Focus on Economic Development Class A Office 18-Hour City Service to Business Community
An Enhanced City Image Land Use Policy is Facilitating New Investment It’s Working…. People are Moving TO Glendale
An Enhanced City Image Enhanced Municipal Programs Securing Private Investment Enhanced Amenities (housing, restaurants, libraries, streets) contribute to a more complete city experience
Class A Office Success in 2013 Top Tenants Renewed Leases New World Renowned Tenants Moved In
Retail Success in 2013 • Glendale Galleria Expansion • Americana At Brand Expansion • MarketPlace Revamp
2014 . Laser Sharp Focus.
Laser Focus on Class A Office Quick Stat 79% Occupancy Up from 5 years ago Incentives to Occupy $2.48 is avg rental rate Flexible zoning and uses Collaborative marketing
Cultivating the 18 Hour City More nightlife and diverse activities are emerging Focus on the “lost” demographics Total commitment to economic development oEvery department, every employee
Commitment to Business Services • No Gross Receipts Tax • Streamlined Permit Process • Plan Check Priority • Concierge Service
Moving Forward.
Our 3 rd Quarter • Moving Forward Continued Recovery Ensuring the Right Mix Unwinding the Successor Agency • Stay Tuned… 4 th Quarter Analysis Coming Soon
SO WHAT?
We Need You We’re great, but we have our limits…. • Built-out environment, no low-hanging fruit • Time-value of doing business; process is product? • Lowest Staffing levels in 20 years We need your support to amplify our message. Help us, Help you! But… What do you need from us?
What you need from us…. Consistency, Clarity & Quality W a y s t o G e t P t o o Y s e s i t i v e E n e r g y A Consistent, positive customer experience Offer solutions that are practical No Bull
What it gets us…. Indicators of Success • Shrink office vacancy rate by 2% • Add 1.5% points on organic sales tax growth • Know how many new business and new jobs are SUCCESS generated in the City (!) • Shrink average number of days from application submission to hearing • Increase percentage of development application reviews completed within a 30 day period • Increase average turnaround time per plan check • Increased presence in social media *Your Success is Our Success
Glendale is Open for Business. No Bull
Ninja Death Squad CONTACTS Philip Lanzafame , Executive Director of Economic Development Darlene Sanchez, Principal Economic Development Officer Sharon Mann Garrett, Principal Economic Development Officer Jacqueline Bartlow , Economic Development Coordinator 633 E. Broadway, Suite 201 (818) 548-3155
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