Girl Guides of Canada – A Catalyst for Girls Empowering Girls
The Journey … 2
Why do we Need Change at GGC? • Only 3% of girls in Canada are members of GGC • We have gone from 250,000 members to 95,000 members • Canadian mosaic has changed but we don’t reflect it • The world has changed at a rapid pace; girls lives are changing at a rapid pace; and GGC is not perceived to have made that change • How do we know this (Brand Map) Millennial Parents 3
GGC is important for every girl in Canada We’ve always had a secret sauce to empower girls: • girl-only • woman role-models • safe space Now we’ve added a NEW ingredient: • girl-driven (choice, voice, action) i.e. Girls First The Good News is: We KNOW girls and parents want girl empowerment. We are unique in delivering girl empowerment. 4
Foundational Elements BRAND DNA Everything she wants to be I get a safe space where I am VALUE empowered to discover myself to PROPOSITION be everything I want to be. 5
Vision VISION Our vision is WHY we exist A better world, by girls Together we will all work towards achieving our vision 6
Mission MISSION Our mission is HOW we To be a catalyst for girls will deliver our vision empowering girls 7
This is our foundation Vision A better world, by girls. Mission To be a catalyst for girls empowering girls. Brand DNA Everything she wants to be Value I get a safe space where I am empowered to discover myself to be Proposition everything I want to be Diverse & Priorities Relevance Empowering Agile Inclusive I am proud to tell I discover myself What Girls Will my friends about and achieve my I belong! I am supported! Say Girl Guides! goals! 8
So how do we bring this foundation to life? 9
Place the girl at the center of everything we do GGC Board of Directors Nationwide Staff Administrative Volunteers Unit Guiders Ensure safe space Make it easy Wow the Girl! The GIRL
Putting our Mission into Action: 1. Define Catalyst Catalyst (noun) : an agent that ignites or accelerates change or action. 11
Putting our Mission into Action: 2. Celebrating Your Catalyst Find a partner! With your partner, think back on a moment in your life when you can think of someone being a catalyst for you? What about that person made them a catalyst? 12
Putting our Mission into Action: 3. Identifying Missed Catalysts Turn back to your partner Think back on a moment in your time in your life when you realized that you had missed an opportunity to be a catalyst or empower someone? Why do you think it happened? 13
From Vision to Actions Vision A better world, by girls. Mission To be a catalyst for girls empowering girls. Brand DNA Everything she wants to be Value I get a safe space where I am empowered to discover myself to be Proposition everything I want to be Diverse & Priorities Relevance Empowering Agile Inclusive I am proud to tell I discover myself What Girls Will my friends about and achieve my I belong! I am supported! Girl Guides! goals! Say Action GIRL AT THE CENTRE 14
Everything she wants to be. 15
Girls First Program
Girls First is relevant 17
Girls First is girl-driven! The girl- driven approach is the “how” of the new Girls First program. The girl-driven approach means that girls are in the driver’s seat, choosing what they want to get out of Guiding. • Girls have the freedom to pursue their interests • Girl issues are heard and taken seriously • Girls advocate for their interests in GGC and engage meaningfully in the wider community 18
How do we achieve a girl-driven approach? Female Role Models: Our passionate volunteer Guiders empower girls with new discoveries and experiences. Girl-Only Safe Space: A place where girls can be themselves as they go on new adventures with new friends. Girls First Platform: Our new online program library is where girls find activities that interest them, see what’s coming up in future meetings and explore their badges and awards! 19
The 5 pillars of our girl- driven approach Safe Space Growth Mindset Positive Shared Leadership Engage Community Identity
What do girls actually do? Activities to do that are relevant to her 8 program areas to explore Beautiful badges to work towards 21
Now it’s your turn! 22
Girl Engagement 23
Background • Governance Review and decision • First National Youth Council convened Fall 2016 (for girls aged 15-17)comprised of nine to twelve girl members from across Canada • Provincial Youth Forums are convened annually (girls aged 15-17) with varying purposes
Background • Strategic Plan inclusion • Supports for positive outcomes: ensuring success • Principles of GGC’s girl-driven philosophy apply to youth in governance
Key Learnings and Successes
Key Learnings and Successes
Going Global Girl Engagement in Action
WAGGGS – A priority for youth Girls want… We listen! • WAGGGS Awareness • Go Global Badges Initiatives • New trips and experiences • International Travel • A revamped Canadian Opportunities World Friendship Fund • Global Fundraising Initiatives
WAGGGS Awareness Girls First • Go Global Interest Badges • WAGGGS Badges
International Travel • More trips and experiences that reflect girl voice. • More global destinations. • More opportunities to grow through travel.
Funding Opportunities Donate…and Vote for change!
Girls First helps us innovate. “Our girls have loved not having to tote around a book and they have really enjoyed the flexibility to choose activities they want to do so they can earn the badges. … They love that they can choose different activities that fit with their personal interests and still all earn the same badge.” 34
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