Getting Your App Noticed November 2013 1.7+ Million Apps & Games - PowerPoint PPT Presentation

Getting Your App Noticed November 2013

1.7+ Million Apps & Games

4 games consistently in iOS top grossing charts 125 MM+ downloads Top 15 Grossing Developer (App Annie) across iOS and Google Play in 2012 170+ team members based in San Francisco Backed by Sequoia Capital

Free Name & Screenshots Ratings Platform Support Cross-Promotion

Screenshots: Case Study 44,9% - 53.9% Lift after testing

Holidays

Paid DSPs/ Paid Marketing Channels SSPs/ Agencies Exchange Ad Networks Social / PMD Gaming Incentivized Video Direct Burst A ffj liate Android International Chat Apps

Channels Top 10 Mobile Ad Companies • AdColony • Burstly • Chartboost • Facebook • Flurry • Google AdMob • HasO fg ers • InMobi • Millennial Media • MoPub

Channels In Use: 57 partners Tested: 148 partners New Tests: $5-10k based on LTV

Paid Targeting Creative Bids Tracking & Reporting

Targeting Platform Geography Device OS Age Gender Interests

Geography

Creative 8.4% CTR 8.8% CTR 9.4% CTR 8.5% CTR

Bids Campus Life Bid Distribution as a Percentage of Average 25% Average Percentage of Bids (%) Bid 20% 15% 10% 5% 0% < 20% 40% 80% 120% 160% 200% 240% 280%+ Individual Bid as a Percentage of Average Bid

Bids Paradise Cove Bid Distribution as a Percentage of Average 25% Percentage of Bids (%) 20% 15% Average Bid 10% 5% 0% < 20% 40% 80% 120% 160% 200% 240% 280%+ Individual Bid as a Percentage of Average Bid

Reporting System Tracking Analysis Adjust Bids Email Real-time Reports Data LTV APIs Model

Tracking: Behind the Scenes Verify tracking is working Ensure targeting is right Understand overlap: 5-30%

ROI Bid ROI $8.00-10.00 Geo: US eCPI Device: iPad 18% Other: Male ($0.38 CPC) Geo: France $2.00 CPI 40% Device: iPhone Geo: Brazil $0.30 CPI 220% Device: iPod 4

Holiday

Overall Cumulative Installs By Months After Launch Indexed Cumulative Installs (Mo. 1 = 700 600 500 400 100) Campus Life 300 Secret Passages 200 Animal Voyage Paradise Cove 100 Tap Zoo 0 1 3 5 7 9 11 13 15 17 19 21 23 Months After Launch


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