Get Them Hooked Adoption Strategies for Synchro Software • Mike Prefling • Ryan Companies US
OBSERVATION CURRENT SCHEDULING PROCESS HAS LIMITATIONS • Largely occurs in a vacuum • Communication issues • Not collaborative • Difficult to be iterative
LEARNING OBJECTIVES CURRENT SCHEDULING PROCESS HAS LIMITATIONS • Introducing Synchro to your construction ecosystem • Driving Adoption • Creating scalable and repeatable processes • Developing trust and lasting relationships
Strategy 1 – Instant Gratification Strategy 2 – Get ‘ em Hooked Strategy 3 – Lasting Relationship
Strategy 1 – Instant Gratification Preconstruction and Business Development Oooh, shiny thing • Visualize schedule concepts • The difference between 2 nd place and project award
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You will see the culture change and the team will start wanting more and more
Strategy 2 – Get Em ’ Hooked If the field wants it then you are good This is the guy you want on your side • He is the most senior and most respected • He is “mean and scary” • He doesn’t think any of this tech stuff is needed • He thinks you are the IT guy and here to fix his printer
STRATEGY 2 – GET ‘EM HOOKED Your Key Message – Synchro is not for the Superintendent, it is to communicate his plan with the rest of the team Your Evil Secret Plan – Get that superintendent to think through things earlier than he normally would
STRATEGY 2 – GET ‘EM HOOKED Don’t focus on overall building schedule reviews Focus on micro-Synchro charrettes
STRATEGY 2 – GET ‘EM HOOKED Concrete Sequencing | Getting out of the Ground | Scaffolding 13
CONSTRUCTABILITY LIST • Columns before decks • Long lead items (elevators, major equip • Pour sequences • Tower Crane Pad • Steel Sequence • Scaffolding • Temp Access Roads • Crane Paths
Strategy 3 – Lasting Relationship Part of the normal process now Operational Synchro Integration • Part of every project every time • Deep Synchro impact • Trusted resource to the field • Go to weapon for business development CERTAINTY OF OUTCOME • Developing a VDC brand of expert consultant and professional coordinator
STRATEGY 3 – LASTING RELATIONSHIP Early planning CURRENT SCHEDULING PROCESS HAS LIMITATIONS Lean Integration Constructability Review
STRATEGY 3 – LASTING RELATIONSHIP CURRENT SCHEDULING PROCESS HAS LIMITATIONS
STRATEGY 3 – LASTING RELATIONSHIP After Before CURRENT SCHEDULING PROCESS HAS LIMITATIONS
KEYS TO SUCCESS • Everyone likes the pretty shiny stuff – just go with it • Be strategic with the field. Get them on your side • Focus on micro-reviews and constructability reviews • Embrace the leadership opportunities
AND THE RESULTS ARE…
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