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Why Now? The US players have paved the way for premium OTT $5.5 Billion $1.8 Billion And the UK leads the pack in Europe £150 Million to and more! £350 Million www.streamhub.co.uk Confidential 2

What is Streamhub? Loyalty management analytics for media companies to grow, market to & sell digital audiences Web-based Aggregators Content Creators Broadcasters www.streamhub.co.uk Confidential 3

We are currently working with: Broadcasters who are looking to better monestise their VOD or Live streaming services Customers: Partners:

See it all in one hub Keep a birdseye view across all your channels and regions regardless of the OTT technology Access to all Channels and Regions Cartoon Cartoon Channel n Channel n Each Channel has visibility CNN CNN TruTV TruTV Network Network Region y Region y of their own data only. Data collected across all devices from multiple vendors 5

How do all the different factors affect your viewer loyalty? Social: VOD Facebook Live Twitter Open / Closed YouTube Long form Panel Data: Short form BARB Ads Kantar www.streamhub.co.uk Confidential 6

A consolidated view of your videos Simplifying and automating work to prepare those key Editorial, Marketing and Advertiser reports from multiple services AVOD / SVOD / LIVE Services AVOD / SVOD / LIVE Services Other Video Platforms Other Video Platforms Proprietary Tech 7

The one-stop video dashboard 8

Analyse what sells and doesn’t Finding the match made in heaven! What content works best for your most loyal and least loyal users? How to increase average viewing times per user? SEGMENTATION BY CONTENT SEGMENTATION BY CONTENT SEGMENTATION BY LOYALTY SEGMENTATION BY LOYALTY MOST MOST LEAST LEAST GENRE GENRE DURATION DURATION LOYAL LOYAL LOYAL LOYAL CONTRIBU CONTRIBU DEVICE DEVICE TOR TOR GROUP / CLUSTER PROFILES GROUP / CLUSTER PROFILES DAY / DAY / SHOW SHOW AD AD LOCATION LOCATION DAYPART DAYPART AFFINITY AFFINITY AFFINITY AFFINITY ADS ADS AD AD DEVICE DEVICE LOCATION LOCATION COMPLETE COMPLETE VARIETY VARIETY AFFINITY AFFINITY AFFINITY AFFINITY 9

Loyalty (engagement) Management Increase Loyalty of Snackers Converting 32,000 users to watch for longer periods through better content line-ups and promotions Anti-churn intelligence Predicting leavers through machine learning and providing recommendations based on their past engagement history 10 CONFIDENTIAL

Analysing what makes your content work TALENT THEMES 0.2 0.1 0 PRESS INTERVIEWS FUNNY SKILLS TRAINING INSIDE CITY AGUERO TOURE KOMPANY HART LAMPARD -0.1 -0.2 % Higher Unique Views % Higher Viewing Time % Higher Views TOP SUCCES FACTORS % Higher Views % Higher Unique % Higher Viewing Views Time Key talent Kompany 17% 16% 7% Skills Special 11% 11% 12% Feature Inside City 8% 8% 11% www.streamhub.co.uk Confidential 11 11

Completing the picture Link together related data about your video to create a better idea of your fan profiles and overall reach of your content KEY DATA SOURCES KEY DATA SOURCES INTEREST BASED PROFILES INTEREST BASED PROFILES TOTAL TOTAL SENTIMEN SENTIMEN REACH REACH T T HOBBY HOBBY BRAND BRAND INTERESTS INTERESTS INTERESTS INTERESTS BASIC DEMOGRAPHICS BASIC DEMOGRAPHICS Age, Gendre, Location, etc Age, Gendre, Location, etc 12

Profiling your content specific fans Brands & sub-brands Twitter Facebook YouTube Manchester City FC 9226 tweets, 886K followers 2081388 likes 10691 subscribers The FA 16.1K tweets, 1.25M followers 440,320 likes 6950 videos IRB 28.5K tweets, 1.4M followers 376,517 likes 2700 videos Others Location Gender Sentiment Sources Day-parts iPad Others 25 New SnappyT 20 York 75% V.com London 15 Hootsui iPhone LA 10 te 25% Newcas 5 Android Web tle 0 Client 2 3 4 5 6 7 8 9 10 11 PM PM PM PM PM PM PM PM PM PM Affinity to Other Content based on TW & YT Advertiser Brand Affinity based on Twitter

ROI of social media platforms NEW VIEWERS * NEW VIEWER’s -2% +7% TOTAL TWEETS TWITTER REACH TOTAL MENTIONS 200,809 20,340,106 555,000 POSITIVE NEGATIVE SENTIMENT SENTIMENT 78% 22% 250 15 13 200 11 How social traction 9 Tweets / FB Mentions 150 correlates to actual 7 Views (000s) engagement of the 100 5 shows/videos 3 50 1 0 -1 25-Oct 28-Oct 31-Oct 03-Nov 06-Nov 09-Nov 12-Nov 15-Nov 18-Nov 21-Nov 24-Nov Tweets Facebook Mentions Views 14 CONFIDENTIAL

Vs. Unnamed Video Analytics Vendor Unnamed Video Analytics Vendor Streamhub Streamhub Unnamed (Trial) � � � � � � � � Real-time Customisable Dashboard � � � � � � � � (Content & Audience) � � � � � � � � Loyalty Segmentation � � � � � � � � � � � � Dynamic Charts � � � � � � � � Multiple Channel & Series Support � � � � Video/Programme Profiles � � � � Marketing ROI � � � � Social Media Analysis � � � � NLP Audience Profiling � � � � � � � � UK Regional / City Level Reports � � � � � � � � Browsers Distribution � � � � QOS Data � � � � Delivery (CDN, ISP) � � � � Custom Reports � � � � Data Consultancy / Insight Reports

Getting Started Standard monthly subscription � Add our tracking code to your players � Test � Go � 1 month trial period for one channel � Thereafter from £1000 p/m Data consulting and Bespoke reports � Custom report development � Ad hoc insights using our latest machine learning recipes www.streamhub.co.uk Confidential 16

Streamhub USPs 1. The layer above - aggregate multiple video & other related data into one service 2. Making audiences happier one at a time - understanding what drives most and least loyal users 3. Machines meet best of industry thinking - data to back the “gut feeling” or to cultivate new ideas 4. Keeping it simple - know what is meaningful vs showing everything possible, and never lose your data again www.streamhub.co.uk Confidential 17

With you to grow your digital audiences Thank You Contact Details: Aki Tsuchiya aki@streamhub.co.uk www.streamhub.co.uk

Some Fun Stuff Valentine’s Day Programming analysed http://www.streamhub.co.uk/whatslovelike/ Our Blog http://news.streamhub.co.uk/ Our Labs Projects YouTube scorecard – how did the top 100 rated TV shows do on the world’s most popular video site? Type “fivecool” and see what happens! http://www.streamhub.co.uk/labs/yti/#/shows 19

The Team DNA Media executives and big data technologists converged Aki Tsuchiya (Viacom, Joost, Nomura) Brent Hansen (ex CEO of Viacom Europe) Richard Harding (ex Director of Tech ITV, Lastminute.com) Masa Watanabe (McKinsey, founder of DeNA) Team Radu Sora (ThomsonReuters, University of Warwick PhD) Sam (Yahoo) Srin (Lowe, Havas) Nick (Joost) Matteo (PastBook) Takahiro (Hacker) Hama (Hacker) 20

Streamhub in the News Awards: • DTG TV Innovation Award Winner 2014 • UKTI Supported Exhibitor at IBC 2014 • Streaming Media European Award for Best Analytics Solution 2013 (prototype) • Special commendation at MIPCube Labs 2013 (prototype) Press: • The Guardian • TVB Europe • Broadcast Magazine • Advanced Television • The Next Web Panels: • IBC Content Innovation • EBU BroadThinking • Future of Broadcasting • MediaTel Future of Media Research Ofcom Consultation: • DTG FITT Proposal to Ofcom www.streamhub.co.uk Confidential 21