Georgetown, South Carolina September 18 – 23, 2016
University of Denver – Denver, CO – June 12 - 17, 2016 About the Urban Land Institute • The mission of the Urban Land Institute is to provide leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. Georgetown, South Carolina September 18 - 23, 2016 • ULI is a membership organization with nearly 38,000 members, worldwide representing the spectrum of real estate development, land use planning and financial disciplines, working in private enterprise and public service. • What the Urban Land Institute does: – Conducts Research – Provides a forum for sharing of best practices – Writes, edits and publishes books and magazines – Organizes and conducts meetings – Directs outreach programs – Conducts Advisory Services Panels 2 2
University of Denver – Denver, CO – June 12 - 17, 2016 ULI’s Advisory Services Program • Since 1947 • 15 - 20 panels a year on a variety of land use subjects Georgetown, South Carolina • Provides independent, objective September 18 - 23, 2016 candid advice on important land use and real estate issues • Process • Review background materials • Receive a sponsor presentation & tour • Conduct stakeholder interviews • Consider data, frame issues and write recommendations • Make presentation • Produce a final report 3 3
University of Denver – Denver, CO – June 12 - 17, 2016 Thanks to the Panel Sponsors: Georgetown, South Carolina September 18 - 23, 2016 And the 850+ members of the community who contributed to the panel process! 4 4
University of Denver – Denver, CO – June 12 - 17, 2016 The Panel Alex J. Rose, Chair Ken Kay Senior Vice President, Founder & President Development Ken Kay Associates Continental Development San Francisco, CA Corporation Georgetown, South Carolina El Segundo, CA Geoff Koski September 18 - 23, 2016 Senior Consultant John Banka Bleakly Advisory Group Partners & Director Atlanta, GA Colliers International Warsaw, Poland Kathleen Rose President & CEO Don Edwards Rose & Associates, Southeast,, CEO & Principal Inc. Justice & Sustainability Associates Davidson, NC Washington, DC Sarah Sieloff Antonio Fiol-Silva Executive Director Founding Principal The Center for Creative Land SITIO architecture + urbanism Recycling Philadelphia, PA Oakland, CA Juanita Hardy Ross Tilghman Senior Visiting Fellow for Creative President Placemaking Tilghman Group ULI – the Urban Land Institute Seattle, WA Washington, DC 5 5
University of Denver – Denver, CO – June 12 - 17, 2016 Georgetown, South Carolina September 18 - 23, 2016 The Panel Assignment 6 6
University of Denver – Denver, CO – June 12 - 17, 2016 Panel Assignment • Economic and Jobs Crisis Georgetown, South Carolina • Deepening Social Imbalance September 18 - 23, 2016 • Incomparable Waterfront Site • Exceptionally Complex Task 7 7
University of Denver – Denver, CO – June 12 - 17, 2016 The Best Way Forward • Georgetown Assets Georgetown, South Carolina • September 18 - 23, 2016 Local Land Use Control • Establishing and Shaping Identity 8 8
University of Denver – Denver, CO – June 12 - 17, 2016 Georgetown, South Carolina September 18 - 23, 2016 The Site 9 9
University of Denver – Denver, CO – June 12 - 17, 2016 Vision • First and Most Important Part of Georgetown, South Carolina Process September 18 - 23, 2016 • 10 Essential Guiding Principles 10 10
University of Denver – Denver, CO – June 12 - 17, 2016 Vision Georgetown, South Carolina • Historic Context September 18 - 23, 2016 • Catalyst for Transformation • Public Control • Aspirational and Challenging the status Quo • Historic Opportunity 11 11
University of Denver – Denver, CO – June 12 - 17, 2016 Vision • Entrepreneurial Risk -taking Leading to More Georgetown, South Carolina Jobs September 18 - 23, 2016 • Recreational and Cultural Assets • First Stake in the Ground is the Public Sector • Ripple Effect • Site ’s Lack of Homogeneity 12 12
University of Denver – Denver, CO – June 12 - 17, 2016 Presentation Overview Georgetown, South Carolina September 18 - 23, 2016 I. Market Opportunities II. Planning and Development III. Action Plan and Priorities 13 13
University of Denver – Denver, CO – June 12 - 17, 2016 Population Growth Rate, 2010-2015 16% City of Georgetown 1.10% 14% Georgetown, South Carolina 12% September 18 - 23, 2016 Georgetown County 10% 1.90% 8% Horry County 6% 14.80% 4% Charleston County 2% 11.20% 0% State of South Carolina -2% 5.90% 14 14
University of Denver – Denver, CO – June 12 - 17, 2016 Median Household Income $60,000 City of Georgetown $29,711 Georgetown, South Carolina $50,000 September 18 - 23, 2016 Georgetown County $40,000 $42,666 $30,000 Horry County $43,142 $20,000 Charleston County $10,000 $48,433 $0 State of South Carolina $43,939 15 15
University of Denver – Denver, CO – June 12 - 17, 2016 Real Estate Land Use Opportunities • Attract: – local users Georgetown, South Carolina – local September 18 - 23, 2016 consumers – new businesses – tourists Institutional/ Public Business • This combination of Sector Enterprises Educational/ target markets can be characterized Research as: – “from yunh” (from here) – “come yunh” (come here) 16 16
University of Denver – Denver, CO – June 12 - 17, 2016 Market Capture • 1 million people live within a 90-minute drive of downtown Georgetown. Georgetown, South Carolina September 18 - 23, 2016 – Spends $ 14 billion annually on retail goods and food and drink • South Carolina is one of the fastest growing states – 5.9 % population growth from 2010-2015 • Successful redevelopment hinges upon growing the currently limited real estate demand. 90 minute drive time 17 17
University of Denver – Denver, CO – June 12 - 17, 2016 Educational Attainment Workforce Labor, Economic Mobility & Intellectual Capital Georgetown, South Carolina September 18 - 23, 2016 • Bachelor ’s Degree and Higher: – 17 % City of Georgetown – 24 % Georgetown County 18 18
Georgetown, South Carolina University of Denver – Denver, CO – June 12 - 17, 2016 September 18 - 23, 2016 Workforce Labor, Economic Mobility & Intellectual Capital Educational Attainment • • Second Home Buyers Retirees 19 19
University of Denver – Denver, CO – June 12 - 17, 2016 Economic Development Regional Competitiveness, Community Well-Being, Quality of Life Georgetown, South Carolina September 18 - 23, 2016 Economic Development Real Land Use Estate Plan Market • Attraction – of new large employers • Business Retention & Expansion (BRE) – supporting existing business growth • Small Business & Entrepreneurship (SBE) – nurturing start-ups & small business • Tourism – bringing visitors & revenue into the local economy 20 20
University of Denver – Denver, CO – June 12 - 17, 2016 Economic Base The Land and Sea % of Employment – Georgetown County Georgetown, South Carolina September 18 - 23, 2016 12.50% Accommodation & Food 19.14% Service Retail Trade Manufacturing 15.98% 21 21
University of Denver – Denver, CO – June 12 - 17, 2016 Economic Base The Land and Sea Location Quotients – Top Ranked Industries State County County Primary Industry Annual Average (2015) SC Georgetown Horry Georgetown, South Carolina NAICS 71 - Arts, entertainment, & recreation 0.98 3.11 2.56 September 18 - 23, 2016 NAICS 11 – Agriculture, forestry, fishing and hunting 0.64 2.92 0.19 NAICS 72 - Accommodation and food services 1.19 1.75 2.63 NAICS 23 - Construction 1.00 1.35 1.05 NAICS 53 - Real estate rental & leasing 0.99 1.28 2.50 NAICS 44-45 – Retail Trade 1.14 1.21 1.63 Primary Industry Sub-Sector (2015) SC Georgetown Horry NAICS 712 – Museums, historical sites, zoos & parks 0.83 7.19 2.27 NAICS 713 – Amusements, gambling, & recreation 1.08 3.60 2.63 NAICS 487 – Scenic and sightseeing transportation 1.28 2.66 3.58 NAICS 722 - Food services and drinking places 1.21 1.77 2.15 NAICS 332 – Fabrication/product manufacturing 1.43 1.76 0.66 NAICS 721 – Accommodation 1.12 1.66 5.38 NAICS 448 – Clothing and clothing accessories stores 1.07 0.64 3.24 NAICS 531 – Real Estate 0.97 1.56 3.04 Source: Bureau of Labor Statistics; Rose & Associates SE, Inc. 22 22
University of Denver – Denver, CO – June 12 - 17, 2016 The New Economy – Creating a Vibrant Georgetown Innovation and Arts & Culture Georgetown, South Carolina September 18 - 23, 2016 23 23
University of Denver – Denver, CO – June 12 - 17, 2016 The New Economy – Creating a Vibrant Georgetown Innovation Georgetown, South Carolina September 18 - 23, 2016 Classrooms Science Research Technology Center Engineering Incubators Math Co-Working Space Makers Space Live-Work- Play 24 24
University of Denver – Denver, CO – June 12 - 17, 2016 Relevant Projects Woods Hole Oceanographic Institution, Massachusetts Georgetown, South Carolina September 18 - 23, 2016 www.whoi.edu 25 25
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