GEOCACHING MARKETING THE DESTINATION the sport where YOU are the - PowerPoint PPT Presentation

GEOCACHING MARKETING THE DESTINATION the sport where YOU are the search engine

Agenda • What is Geocaching? � • A Brief History � • How Geocaching Can Work For You � • Q&A

What is Geocaching? • From Wikipedia, the free encyclopedia � • Geocaching is an outdoor treasure hunting game in which the participants use a Global Position System (GPS receiver or other navigational techniques to hide and seek containers (called “geocaches” or “caches”) anywhere in the world. A typical cache is a small waterproof container containing a logbook and “treasure” usually toys or trinkets of little value.

OR...Reality Check • The use of multi- million dollar military satellites to find Tupperware containers full of useless trinkets

Geocaching History • US Government removed Selective Availability on May 2, 2000 • Dave Ulmer places the first “stash” and posts in a newsgroup “If you take an item, leave an item.” • Mike Teague documents the newsgroup postings on his personal web site • Geocaching.com is launched in September, 2000

Traditional Cache • Plastic / Metal • Holds a logbook and trade items • Usually found in parks and other large outdoor spaces • Origin of geocaching

Traditional Cache

� Family Friendly Trade Items �

Geocaching.com

Geocaching Growth • In 2000, Geocaching.com launched with 75 caches � • As of yesterday there were over 1.9 million active caches worldwide � • In the last 30 days, 7.9 million new logs were written

The Community • Computer-savvy individuals who enjoy the outdoors • Includes families, grandparents, educators and adventure seekers • Community minded • Support the environment

The Appeal? • The hunt � • New places � • Puzzles � • Exercise � • The culture � • The challenge

Demographics 43% 57% M A L E F E M A L E SOURCE: QUANTCAST

Demographics 30.0 22.5 AGE 15.0 7.5 0.0 SOURCE: QUANTCAST 18-24 25-34 34-44 45-54 55-64 65+

Demographics 40 INCOME 30 20 10 0 $0-34K $30-60K $60-100K $100K+ SOURCE: QUANTCAST

Success Stories

Success Stories ‣ Springer Opera House � ‣ RiverCenter � ‣ RiverWalk � ‣ Oxbow Meadows � ‣ Heritage Park � ‣ Heritage Corner � ‣ Gov’t Center � ‣ Parks � ‣ Columbus Museum � ‣ Port Columbus � ‣ Nat’l Infantry Museum � ‣ Lots more!

The Market 203 Caches Listed in the Buena Visita Area

It’s time to go outside and play

GEOCACHING MARKETING THE DESTINATION the sport where YOU are the search engine

GEOCACHING MARKETING THE DESTINATION the sport where YOU are the - PowerPoint PPT Presentation

GEOCACHING MARKETING THE DESTINATION the sport where YOU are the search engine Link Agenda What is Geocaching? A Brief History How Geocaching Can Work For You Q&A What is Geocaching? From Wikipedia, the free

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N 39 47.457 W