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Generative Brief Design Definitions Workshop Processes Applications generative design systems Generative Brief Design Definitions Workshop Processes Applications generative design systems Generative Brief Design Definitions


  1. Generative Brief Design Definitions Workshop Processes Applications generative design systems

  2. Generative Brief Design Definitions Workshop Processes Applications generative design systems

  3. Generative Brief Design Definitions Workshop Processes Applications brief

  4. Generative Brief Design Definitions Workshop Processes Applications Process A Name: Choose six numbers: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49

  5. Generative Brief Design Definitions Workshop Processes Applications Process A Name: Choose six numbers: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49

  6. Generative Brief Design Definitions Workshop Processes Applications Process A 1. Symmetry

  7. Generative Brief Design Definitions Workshop Processes Applications Process A 1. Symmetry

  8. Generative Brief Design Definitions Workshop Processes Applications Process A 1. Symmetry

  9. Generative Brief Design Definitions Workshop Processes Applications Process A 1. Symmetry

  10. Generative Brief Design Definitions Workshop Processes Applications Process A 1. Symmetry

  11. Generative Brief Design Definitions Workshop Processes Applications Process A 2. Chance

  12. Generative Brief Design Definitions Workshop Processes Applications Process A 2. Chance NO!

  13. Generative Brief Design Definitions Workshop Processes Applications Process A 3. Faces

  14. Generative Brief Design Definitions Workshop Processes Applications Process A 3. Faces

  15. Generative Brief Design Definitions Workshop Processes Applications Process A 3. Faces

  16. Generative Brief Design Definitions Workshop Processes Applications Process A 3. Faces

  17. Generative Brief Design Definitions Workshop Processes Applications Process A 4. Diagonals

  18. Generative Brief Design Definitions Workshop Processes Applications Process A 4. Diagonals

  19. Generative Brief Design Definitions Workshop Processes Applications Process A 5. Glyphs

  20. Generative Brief Design Definitions Workshop Processes Applications Process A 5. Glyphs

  21. Generative Brief Design Definitions Workshop Processes Applications Process A 5. Glyphs

  22. Generative Brief Design Definitions Workshop Processes Applications Process A 6. Evenly spread

  23. Generative Brief Design Definitions Workshop Processes Applications Process A 6. Evenly spread

  24. Generative Brief Design Definitions Workshop Processes Applications definitions

  25. Generative Brief Design Definitions Workshop Processes Applications definitions

  26. Generative Brief Design Definitions Workshop Processes Applications Generative art Generative art refers to any Phillip Galanter art practice where the artist creates a process, such as a set of natural language rules, a computer program, a machine, or other procedural invention, which is then set into motion with some degree of autonomy contributing to or resulting in a completed work of art.

  27. Generative Brief Design Definitions Workshop Processes Applications Generative design Instead of envisioning and one one http://www.oneone-studio. shaping a definite visual form, com/ the designer creates a space of possibilities from where an endless set of forms can be generated... Generative design enables both clients and designers to develop completely new strategies for branding and corporate identity... Generative design creates consistency without repetition...

  28. Generative Brief Design Definitions Workshop Processes Applications Generative design values Predictable > Unpredictable Simple > Complex Limited > Unlimited Repeatable > Mutating Fixed > Growing Original > Unoriginal Unintentional > Creative Confining > Liberating

  29. Generative Brief Design Definitions Workshop Processes Applications Generative design terms Emergent design Constraints Systems design Rules Rules based design Conditions Conditional design Patterns Algorithmic design Systems Computer generated design Variables Codes Aesthetic Selection

  30. Generative Brief Design Definitions Workshop Processes Applications processes

  31. Generative Brief Design Definitions Workshop Processes Applications Design = order x time Simple Len Deighton Ou Est le Garlic? Neutral 1965 Repeatable

  32. Generative Brief Design Definitions Workshop Processes Applications Generative processes: order and disorder Ordered systems Disordered systems System Chance algorithmic or programmatic random events, processes, processes instructions or objects Procedure Error Logical step-by-step processes events, processes, instructions or objects which generate results deemed ‘wrong’ Collaboration social interactions, dialogues and interventions

  33. Generative Brief Design Definitions Workshop Processes Applications Generative processes: system Henrik Kubel and Scott Williams Carson Lecture Poster 2001

  34. Generative Brief Design Definitions Workshop Processes Applications Generative processes: procedure Daniel Eatock Numerical Time Based Composition 2001

  35. Generative Brief Design Definitions Workshop Processes Applications Generative processes: chance Glitch art: JPEG Fucker Anna Gerber All Messed Up 2004 1 Open a JPEG image in a text editing program. 2 Copy, paste or delete any part of the text. 3 Save the file. 4 Open the JPEG in an image editing program. 5 Repeat this process.

  36. Generative Brief Design Definitions Workshop Processes ApplicationsExamples Generative processes: chance

  37. Generative Brief Design Definitions Workshop Processes Applications Generative processes: chance Brian Eno and Peter Schmidt Oblique Strategies 1975-

  38. Generative Brief Design Definitions Workshop Processes Applications Generative processes: error Emma Thomas Perfect machine 2002

  39. Generative Brief Design Definitions Workshop Processes Applications Generative processes: collaboration Conditions Conditional Design PGGD 4 participants http://www. conditionaldesign.org/ End each turn with a perfect circle which is larger than the previous one 60 seconds per turn 60 minutes total

  40. Generative Brief Design Definitions Workshop Processes Applications applications

  41. Generative Brief Design Definitions Workshop Processes Applications Literature Raymond Queneau A hundred thousand billion poems 1961

  42. Generative Brief Design Definitions Workshop Processes Applications Literature William Burroughs and Brian Guysin

  43. Generative Brief Design Definitions Workshop Processes Applications Literature Noon rings out. A wasp, making an ominous sound, a sound ‘A Void’ trans. Gilbert Adair akin to a klaxon or a tocsin, flits about. Augustus, who has had from ‘La Disparation’ a bad night, sits up blinking and purblind. Oh what was that word (is his thought) that ran through my brain all night, that idiotic word that, hard as I'd try to pun it down, was always just an inch or two out of my grasp — fowl or foul or Vow or Voyal? — a word which, by association, brought into play an incongruous mass and magma of nouns, idioms, slogans and sayings, a confusing, amorphous outpouring which I sought in vain to control or turn off but which wound around my mind a whirlwind of a cord, a whiplash of a cord, a cord that would split again and again, would knit again and again, of words without communication or any possibility of combination, words without pronunciation, signification or transcription but out of which, notwithstanding, was brought forth a flux, a continuous, compact and lucid flow: an intuition, a vacillating frisson of illumination as if caught in a flash of lightning or in a mist abruptly rising to unshroud an obvious sign —but a sign, alas, that would last an instant only to vanish for good.

  44. Generative Brief Design Definitions Workshop Processes Applications Literature One eggs with anchovy, two boiled eggs, two eggs en Inventory of Foodstuffs Ingurgiaited by me meurette, one ham and eggs, one bacon and eggs, one eggs en Georges Perec 1974 cocotte with spinach, two eggs in aspic, two scrambled eggs, four omelettes, one sort of omelette, one soya-seed omelette, one craterellus omelette, one duck skin omelette, one confit d’oie omelette, one herb omelette, one Parmentier omelette. Two haddocks, one sea-bass, one skate, one sole, one tuna. One flank of sirloin, three flanks of sirloin with shallots, ten steaks, two steak an poivres, three steak and chips, one rump steak a la moutarde, five roast beefs, two ribs of beef, two top rumpsteaks, three beef grillades, two chateaubriands, one steak tartare, one rosbif, three cold rosbifs, fourteen entrecotes, three entrecotes a la moelle, one fillet of beef, three hamburgers, nine skirts of beef, one plate of beef. Four pot-au-feus, one daube, one jellied daube, one braised beef, one beef mode, one beef gros sel, one beef la ficelle.

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