Worksheet | www.LaptopArchitect.com Funnel Building Formula by String Nikolic support@LaptopArchitect.com o m c t . c h i t e A r c o p a p t L Business & Marketing Systems for Architects
Worksheet | www.LaptopArchitect.com p A r c h i t e c t L a p t o Funnel Training Webinar Building Formula About Building a Multi-Channel Marketing System ” “ One is the most dangerous number in business. - Dan Kennedy, Marketer “ ” How many ways are you attracting leads right now? 3 Marketing Funnel Mistakes Word-of-mouth reality 1 Single timeframe marketing 2 o m c t . c h i t e A r c o p a p t L Business & Marketing Systems for Architects
Worksheet | www.LaptopArchitect.com Betting big on one strategy 3 5 Key Principles P artners are more valuable than prospects 1 Turn on multiple channels 2 Get face time 3 Fix the leaks 4 o m c t . c h i t e A r c o p a p t L Business & Marketing Systems for Architects
Worksheet | www.LaptopArchitect.com Always be topping-up 5 Strategies, Systems & Tools Getting deeper into each of the 5 key principles and how to implement it in your design practice P artners are more valuable than prospects 1 Turn on multiple channels 2 Get face time 3 o m c t . c h i t e A r c o p a p t L Business & Marketing Systems for Architects
Worksheet | www.LaptopArchitect.com Fix the leaks 4 Example of builder Optin page Always be topping-up 5 SOMEDAY TOMORROW TODAY PARTNER JV Partners Strategic Alliances Referrals ONLINE SEO Connections PPC OFFLINE Publications Direct Mail Networking 3 Marketing Channels OFFLINE Publications o m c t . c h i t e A r c o p a p t L Business & Marketing Systems for Architects
Worksheet | www.LaptopArchitect.com OFFLINE Direct Mail OFFLINE Networking ONLINE SEO ONLINE Connections ONLINE Pay Per Click (PPC) PARTNER JV Partners o m c t . c h i t e A r c o p a p t L Business & Marketing Systems for Architects
Worksheet | www.LaptopArchitect.com PARTNER Strategic Alliances PARTNER Referrals SOMEDAY TOMORROW TODAY PARTNER JV Partners Strategic Alliances Referrals ONLINE SEO Connections PPC OFFLINE Publications Direct Mail Networking 3 Marketing Channels Marketing Channels Worksheet | www.LaptopArchitect.com Most architects have limited channels for attracting prospects. A good marketing system still focuses on a single target market, but uses multiple lead generation channels to win the prospect. This worksheet will help you identify what channels are working for you and what others you could introduce to your marketing. Your Marketing Channels Partner Marketing Online Marketing Offline Marketing Who are your current marketing ‘partners’? What ‘online’ marketing do you currently use? What ‘offline’ marketing do you currently use? a y s e a w T a k c t i o n s . . . & N e x t A L e s s o n s o m c t . c h i t e A r c o p a p t L Business & Marketing Systems for Architects
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