Fundraising Isnt So Scary After All @fundraiserchad AGENDA: 1. - PowerPoint PPT Presentation

Fundraising Isn’t So Scary After All @fundraiserchad

AGENDA: 1. Brief Introductions 2. A Board Member’s Role in Fundraising 3. Telling Our Story: How to Talk About JL 4. Identifying New Prospects 5. What Sponsors Want in 2019 6. How to Ask Anyone for Anything 7. Q&A

Who is this guy? And why does he think he knows what he’s talking about?

career fundraiser

providing fundraising strategy, training & coaching to small nonprofit organizations

We Well h ll her ere I e I am am ba baby, by, practi pra ctice ce wha what y t you ou pre preac ach. h.

Who are you? And how much experience do you have with fundraising?

sli slide des? productivefund uctivefundraising.c raising.com/res om/resource ources @fundraiserchad

A Board Member’s Role in Fundraising @fundraiserchad

The Board’s Role in Resource Development • Donor • Visionary leader • Ensure the presence of strong fundraising policies & procedures • Fundraising ambassador • Fundraising supporter

Telling Our Story @fundraiserchad

exercise: what’s our mission?

The Junio ior League of of H Harris isburg is is an or organi nizatio ion o n of w wom omen n com ommit itted to o promotin ing volu luntaris ism, d develo lopin ing the potentia ial l of women, a and t to i improvin ing t the com ommun unit ity thr hrou ough h the he e effectiv ive ac actio ion n and nd le leadership ip of t train ined v volu lunteers. I Its p purpose is is e exclu lusiv ively ly e educatio ional a l and c charit itable le.

super simple elevator speech We help [who], so they can [do what]. Let me tell you about [first name] … productivefund uctivefundraising.c raising.com/res om/resource ources

Part 1 “We help [who],” [who] examples: children, students, residents, citizens, the homeless, seniors, animals, farmers, artists, etc.

Part 2 “So they can [do what].” [do what] examples: thrive, succeed, learn, survive, prosper, live independently, be healthy, have a positive future, etc.

Part 3 “Let me tell you about [first name], [story]”

Identifying New Donors / Sponsors @fundraiserchad

FLUFFY

pr pros ospe pect ct br brains insto torming ing • Who were the last 5 people you’ve gone out to dinner with? • Who do you send holiday cards to? • Who do you exercise with? • Where do you go to have ___ done?

productivefund uctivefundraising.c raising.com/res om/resource ources

What Sponsors Want in 2019 @fundraiserchad

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AUDIENCE ACCESS

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Ho How to w to A Ask sk A Anyo nyone ne fo for A r Anyt nything hing @fundraiserchad

Dear Mr. Donor - I hope all is well and that you’re enjoying these early spring days! My name is Chad Barger and I am the Development Director of the ABC Charity. I am writing to see if I could stop by sometime in the next month or so to provide a brief update on ABC Charity and our upcoming event. It’s an opportunity for me to share our progress, to answer your questions and to get some feedback which is always appreciated. I think 20 minutes would be sufficient – is there a good day on your calendar? What about the 20th at 2pm or the 22nd between 1 and 4pm? Thank you for taking the time to read this request and have a wonderful day. Sincerely, Chad productivefund uctivefundraising.c raising.com/res om/resource ources

“So, as you know I wanted to speak about ABC Charity today. What do you know about us?”

STORY TIME

your mission  your story

story characteristics • Compelling story about 1 PERSON, place or thing • Rich detail (create a vivid picture) • Brings up a SOLVABLE problem that your organization can fix

“How does your company like to support the community?” “What types of causes do you support?”

ALIG ALIGNMEN NMENT?

no asks on first visits with people you don’t already know well

“ Can I follow up with some information on an upcoming opportunity that may be of interest to you? ”

The easiest way to make an ASK … CON CONSID SIDER ER & JOIN JOIN ME ME

“I hope you’ll CONSIDER JOINING ME in supporting this program with a donation of $5,000.”

“I hope you’ll CONSIDER JOINING ME in advancing this program by serving on the task force.”

GET PERMISSION

More information Proposal / offer GET PERMISSION AT Follow up call / meeting THE MEETING

But what do you need to do before you follow up with your planned next step?

The 3 Minute / 3 Sentence Thank You Note Formula sentence 1 = what you saw / what happened sentence 2 = the impact of what you saw on you or your organization sentence 3 = what you appreciate about the productivefund uctivefundraising.c raising.com/res om/resource ources person’s role in what you saw

further learning

4/25 @ 12pm (eastern)

further learning

ques questi tion ons productivefund uctivefundraising.c raising.com/res om/resource ources @fundraiserchad