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FRUGAL INNOVATION WITH SOFTWARE Betty Enyonam Kumahor (@enyok) - PowerPoint PPT Presentation

FRUGAL INNOVATION WITH SOFTWARE Betty Enyonam Kumahor (@enyok) YOW! Conference 2015 BRISBANE Milwaukee Atlanta London Cleveland Accra Accra Hatorgodo Keta 1. The context is everything 2. Africa is NOT mobile first it is


  1. FRUGAL INNOVATION WITH SOFTWARE Betty Enyonam Kumahor (@enyok) YOW! Conference 2015 BRISBANE

  2. Milwaukee Atlanta London Cleveland

  3. Accra Accra Hatorgodo Keta

  4. 1. The context … is everything

  5. 2. Africa is NOT mobile first …

  6. … it is mobile only.

  7. 3. Constraints breed frugal innovation

  8. Story 1: Browsing on a budget… Poor connectivity Expensive data plans Poor download speeds

  9. Story 2: Who needs SSL? Scratch card Processing with value Laptop SMS Scratch card SMS payments Validation SMS-based Laptop validation SMS Return Verify value verification remaining number

  10. Story 3 : It’s about the context … How to provide security services?

  11. Story 4: Spatial analytics on a budget TWENDE (IBM Research) Utilising low fidelity cameras Directions by SMS

  12. Story 5: Mobile micro-manufacturing?? Facilitate micro- manufacturing Access to markets

  13. Story 5: It’s about the social engineering… Technology manages paper Many frugal innovations = one big innovation

  14. Story 6: How to locate your customer? Lack of an address system How to enable package routing?

  15. Why should this matter?  Africa’s history of exporting innovation …  Pay as you go  Amazon EC2  Tesla  Mobile payments (e.g. Apple Pay)  ... will continue because:  Most countries have BOP needs  The need for frugal innovation is on the increase

  16. So the question for you is…  What frugal African innovation will you be using next?  Why not pitch in now?

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