FRESH SOLUTIONS TO UNCONVENTIONAL TASKS Introduction CRM/ERP GIS 02 03 06 Our projects Conclusion High load 09 12 17 1
Introduction Our work We specialize in development of high load websites, geographic information systems, automated online services, databases and other unconventional tasks that require deep immersion and clear understanding of project specification . The aim of this presentation: To introduce three core principles of our work , as well as effective solutions to objectives and examples of some projects that have been implemented on the basis of these systems and areas. Our Systems And Areas : CRM/ERP GIS HighLoad 2
CRM/ERP What for? The performance of a company depends a lot on implementation of systems that provide data storage and sharing information, as well as organization an open dialogue with customers. There are some information production systems that help to organize all these processes: CRM (Customer Relationship Management system); ERP (Enterprise Resource Planning system). CRM CRM or CRM system is a type of software application that is used by organizations to automate and improve interaction with customers. The implementation of this system allows the company to optimize marketing events, enhance business procedures, increase sales and improve customer service by storing information about the customers and their history of interaction. Storing this kind of information also allows to conduct further analysis of demand dynamics for certain types of goods and services in order to update microeconomic indicators. 3
CRM/ERP Basic principles of CRM : Presence of a single data storage; Using convenient “company -client" interaction channels; Conducting analysis of customers’ information and preparing a strategy for further business development. ERP ERP or ERP system is a software application that allows you to optimize financial management, integrate production, human resource management and assets in order to conduct continuous improvement and balancing of company’s resources by organizing a common data and processes model for all the branches within one enterprise. Advantages of using ERP : Ability to use the system within the whole company, regardless of geographical distribution of its branches and head offices; Collecting information about all the operations and processes into a single database for easier post-processing and preparing balanced plans; Ability to use the same software package in subsidiaries (including different extensions and customization settings). 4
CRM/ERP ERP systems, as well as CRM systems, operate effectively only in case if they are tailored to the specific needs of the company where they are applied. Even within the same area of business, ready-made template systems are not able to take into account all the micro- and macroeconomic features, and any inaccuracy can significantly affect the level company’s profits. That is why it is very important to develop such complex and crucial software products for a company, taking into account all the internal and external factors. This can be done only by experienced and highly- qualified IT professionals. Nota bene: Our specialists develop and support CRM and ERP systems, successfully bringing the customers’ ideas into life. We are always ready to help you organize information flows in your company and make them work for you more effectively. 5
GIS What for? The use of GIS is most appropriate in the fields of ecology, meteorology, logistics, defense, as well as in agriculture, urban planning and land management. Relevant geographic data represent a reliable support for the success of your business. Geographic information systems Geographic information systems (GIS) represent a number of technologies designed to capture, store, manage and present graphic visualization of spatial data and secondary information about geographic objects. Geographical approach allows to implement complex digital mapping of a large number of elements and to solve certain applied tasks by imposing thematically grouped data layers. 6
GIS GIS are complex systems and their development does not tolerate template versions of building databases and requires professional approach. It is only individually adjusted system that will be able to meet all of the user’s needs, making the most positive economic and administrative impact. The difficulty of GIS development is to a greater extent related to spatial binding of all the processes, large volumes of graphic, numeric and text information, that is why the implementation of GIS into an organization should be conducted by highly qualified IT specialists. Only they will be able to create unique models and specialized tools for solution of particular tasks. The advantages of implementing individually oriented GIS: Reducing the cost value of products and services through increase of effectiveness; Making the best and the most effective management decisions; Improving interaction between the employees of the company; Effortless creation, secure storage, easy processing and comfortable use of geographic information. 7
GIS The use of individually tailored GIS enables you optimize all the business processes to the full and improve the quality of customer service, gaining more profit in less time and money. GIS makes it possible to calculate the best options for location of the real estate, transportation routes and other objects, to model new direction for the company and evaluate its effectiveness. Electronic maps and visualization tools that are a part of GIS are useful for understanding the situation, discussing current matters and making project decisions. Storage and update of geographic information, including social, political, environmental and economic spheres, contributes to quick access to relevant data. Nota bene: The specialists in our company possess all the necessary knowledge and rich experience in creation, customization and improving GIS functioning. We are ready to take up projects of any level of difficulty, ensuring efficiency and high quality of the end product. 8
High load What For? The number of Internet users increases rapidly from year to year, which in its turn leads to overload of database servers. The systems are simply not able to process such a large number of user requests simultaneously, causing malfunction of Internet resources. High load projects The projects that take into account the return speed balance of dynamic ("heavy") and static ("light") content are called high load projects. As a rule, they are unique and are implemented for specific needs. The stumbling block of high load projects lies in consecutive order of processing incoming requests. That is, every further request is pending until the system completes processing of all the previous data. Thus, the access to the page is delayed for all the users in a queue, and the time of delay is directly proportional to the amount of earlier requests and the generation time of the page. 9
High load In most cases, a few things need to be done to improve the performance of high load systems: Increase the server throughput; Reconsider database scalability; Extend data caching. Increase of server throughput is needed to ensure high quality of handling multiple user requests in systems with high rps (request per second). Scaling contributes to optimization of high load systems by partitioning database into structural elements according to certain criteria and their distribution between the servers. In case of insufficient number of servers it is possible to increase resources through hardware or software ( nginx, for example) load balancing, as well as through content synchronization settings with the selected frequency by cron. Data caching is another way to reduce the load on system. Caching allows to facilitate server performance by reducing database queries. Storing information in cache has almost no boundaries, but it involves complex statistic calculations. It is recommended to use memcache while working with cache. 10
High load Nota bene: Most often it is necessary to combine several methods of optimization in real projects. There is no universal solution to reducing the load. The tips above are only general guidelines that will help you to "unload" your project. Following these guidelines will allow the server to cope with high loads, which in turn will contribute to its further development. You should also be very careful while choosing experts who will deal with your projects ’ settings. Coping with high load systems demands a number of complex operations that should result in saving hardware and software resources and let you handle the process more efficiently, processing more user requests at the same time. Experts in our company develop and improve high load systems, successfully solving the problem of servers with high load. We are always ready to open new opportunities for your web project, turning it into an elaborate high-speed system. 11
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