FRD Center Market Entry Services Corporate Presentation http://www.frdcenter.ro
FRD Center Market Entry Services www.frdcenter.ro – a privately owned market entry and M&A consulting firm FRD Center is a privately owned boutique-type firm which provides customised market entry services, M&A assistance, deal origination, B2B matchmaking and tailor-made market research for foreign companies interested to enter Romania and the emerging markets in Europe as exporters, investors, producers or joint- ventures, to source in CE, SE and Eastern Europe, to acquire a local player or to relocate their manufacturing operations in the region. Since 2000, FRD Center is the trade consultant for the Irish Government Agency, Enterprise Ireland. Our clients include PE funds, corporations, export promotion agencies, governmental agencies, international trade organisations, chambers of commerce from: Austria, Bulgaria, Canada, China, Czech Republic, Denmark, Finland, Germany, Greece, Ireland, India, Israel, Italy, Jordan, Latvia, Lithuania, The Netherlands, Norway, Poland, Spain, South Africa, Sweden, UK, USA etc. FRD Center is the local partner of the Global Consulting Network-GCN, of Emergy International and of M&A Worldwide network, a local trade consultant of Business Finland / Finpro, of Asturex (Spain), of Switzerland Global Enterprise etc. Since 2010, FRD Center is the local representative of Instituto de Fomento Region de Murcia, Spain. 2
Services The market-entry consulting services are tailored to fit the Client’s requirements. Our approach is personalised, with a Client Services style similar to the advertising agencies structure. Our market entry services include: - market research - market opportunity analysis / assessment - target and deal origination - data collection - sector studies and market briefs - business intelligence - competitor analysis; company analysis - background checks: Individual, Company - business development - product presentation - rountables with KOLs - identification, selection, profiling of M&A / investment targets - identification of market opportunities: sourcing, sales etc. - identification of best routes to the market, market barriers - B2B matchmaking, trade missions 3
Expertise Some of the sectors covered to date are: Track record to date: - building and construction: services, materials, - over 300 market reports and sectorial studies equipment, machinery - over 50 target origination projects - automotive manufacturing, transportation - over 2200 detailed company profiles, commercial due diligence and - industrial manufacturing, electronics, tools financial reports, competitive analysis - metallurgy and mining - several international franchising projects - software, telecom, IT&C, BPO, call centers - over 50 market briefs and presentations - medical supplies, devices, equipment - 30 trade missions to Romania from Ireland, Finland, Latvia, Spain, - health services Netherlands, Turkey, USA - laboratory equipment and substances - over 75 market opportunities assessment projects - pharmaceuticals - over 100 projects for partners and providers identification, selection and - furniture and home decor profiling - wastewater treatment, waste management � - environmental technologies, cleantech � - green energy, bio-fuels, LPG, wind power, PV � - agricultural machinery and equipment ���������������������� ���������������������� ���������������������� ���������������������� ����� - agri-business, animal nutrition ���������������� !����"��������������������# - oil & gas, lubricants ����� ������$����������������� �%����&�������������# '������(����������������%������$����������� &���$�������� - paints and varnishes, special coating ����� '������(�������)����%������$��������������( ����*�+�),������� - chemicals, fertilizers ��������� ���� -���.�������&����$������������&���$�������� - textiles, knitwear '������������.�+����������&�������$�� ���� ������������� - banking, non-banking financial services /�&���������������������*��.��.��0�����12�����& ���� /�&��������������,���0��*��.��.��0�����3����& - training, education services ���� 4�.�������.����������$������������&���$��������( - printing, book publication ����(�����*�+)��.����������������*��0� -.������� ���� - foods & beverages, alcoholic drinks � ���� ���� ���� - FMCGs, retail � 4
Examples of Case Studies Case Study One: Case Study Two: Comprehensive Market Research - Chemical Fertilisers in Search and Selection of providers of complex services in Romania: trade and logistic aspects technology manufacturing in Romania The Challenge: The Challenge: Our Client is UK-based market research firm operating at global Our Client is a major global automotive manufacturer. Their level. They have requested FRD Center’s support in covering regional office in Eastern Europe, based in Poland, requested the local data gathering related to trade aspects of the chemical FRD’s support in identifying and selecting local companies fertilisers in Romania. offering specialised complex 3D CAD supported technology manufacturing process. The Solution: After receiving the specific Market Research Brief from the The Solution: Client and having established together with the Client their Once we clarified with the Client their objectives, selection objectives and expectations, FRD Center's team carried out a criteria and expectations, the FRD Center consultants carried comprehensive market research and market intelligence out an extensive search & selection process, identifying, gathering using desk research, official statistic data and 1-2-1 selecting and interviewing local services providers and interviews with players and KOLs in the sector. qualifying those that supplied satisfactory services, references and project portfolios. It resulted a 35 page report with comprehensive market data and in-depth profiles and analysis of players active in the Resulting from this project, the Client obtained verified contact Chemical Fertilisers sector in Romania. details and brief profiles of local 3D CAD technology providers, accompanied by comments and recommendations from the FRD consultants. The 2nd stage has been the Client's local visit to Romania and 1-2-1 meetings during visits to the shortlisted local companies. 5
Examples of Case Studies Case Study Three: Case Study Four: Target Origination in the LPG sector in Romania Comprehensive Market Research and Players Analysis - the BPO services in Romania The Challenge: The Challenge: The Client is an internationally renowned Irish corporate The Client is an Italian provider of BPO services with a financial organisation looking to expand its operations in Central Eastern Europe through the acquisition of a presence in Romania. The company is looking to local player in the LPG sector in Romania. further develop its local operations and is researching the market in order to decide on the best strategy for development. The Solution: FRD Center provided market research services which The Solution: resulted in a comprehensive market report and detailed FRD Center provided in depth market research and profiles of the companies active in this market in analysis services which resulted in a comprehensive Romania. market report, detailed profiles of the companies active in this market in Romania, examples of salaries, Also, the services provided were the selection of most suitable candidates, direct approach for interest insights from potential local clients, expected trends in assessment, securing meetings with the target- the market, estimated evolution of employee pool etc. companies and logistic support during the business itinerary in Romania as well as consultancy during discussions with the candidates. The Client was fully satisfied with the outcome and used the analysis in its development strategy. 6
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