ORGANIC FARM TO PHARMACY SINCE 1991 Blended & Bottled in Mpls. MN USA Certified Organic Certified Organic Certified Organic LAVENDER FRANKINCENSE ESSENTIAL Lavandula angustifolia Boswellia carterii OIL LINE Organically Grown in Organically Grown and Sustainably 100% of our products Provence, France Harvested in Somaliland, Somalia are sustainable and organic. From 2017 Veriditas by Pranarom data provided by SPINS, the leader in retail consumer insights, analytics and reporting for the Natural and Organic Industry.
Phyto-Aromatherapy is a medicine of the earth that aims to restore balance in an organism as a whole. Dominique Baudoux, Chief Pharmacist Pranarôm has achieved astonishing growth in 25 years. Driven by a passion for the health benefjts of plant chemistry, our founder Dominique Baudoux and his early collaborators have shared their expertise and provided access to the highest quality essential oils. As specialists in scientifjc aromatherapy, Pranarôm harnesses the active properties in plants for vibrant health and wellness. We pay very close attention to sustainability and organic practices for the greater good of our pollinators, our farmers, our distillers, our land, our water quality, and ultimately our plants used for the highest quality products. Each and every choice benefjts the whole. Since 1991, we’ve focused our energy on raising essential oils to their rightful place in phyto-therapy. The latest additions to our therapeutic ofgerings include gemmotherapy and fmoral elixirs. In 2016, we expanded to the United States with Veriditas Botanicals certifjed organic essential oils. Our mutual goals will help raise professionalism and safety for all plant therapies. Active properties in plants for vibrant health and wellness. Organic and sustainable. Always. 2
A FAMILY PASSION Third-generation pharmacist in his family, Dominique Baudoux had not planned on becoming one of the biggest employers of his region. His early and growing interest in essential oils, which had been forgotten and replaced by synthetic chemistry down through the years, changed his life. Faced with the exceptional richness of aromatherapy and its therapeutic arsenal, the scientist could not help being motivated by a growing desire to share his discoveries with his peers fjrst, and then with the world. However, Dominique’s ambition started ofg very modestly, working in a garage with help from his siblings and friends. It is hard to believe that in less than a generation, Pranarôm has become one of the major world players in the fjeld of aromatherapy. FARM TO PHARMACY | DIRECT RELATIONSHIPS Therapeutic and scientifjc aromatherapy, as provided by Pranarôm, can only be practiced with essential oils of irreproachable and consistent quality. This is why we always ensure that our products are quality checked from harvesting through bottling. We chose to invest time and considerable energy in establishing direct relationships with our producers. This non-negotiable commitment enables us to live our principles. By not using intermediaries, Pranarôm helps to guarantee fare wages for producers, better traceability, botanical identifjcation of plants, respect for cultivation times, distillation conditions and ecological practices. JULIEN ABISSET Purchasing Director 3
PRANARÔM USA ESSENTIAL OILS 100% of our products are certified organic 100% pure Extracts from one plant species or from one part of the plant. 100% natural No modifjcation is made to the natural composition (not adulterated, rectifjed or diluted). 100% unrefined All the active molecules have been extracted thanks to a complete distillation process called TOTUM. 1 fire 7 2 water 5 3 vapor 4 aromatic plants 9 10 5 vapor infused with EO 4 6 cold water 2 6 7 hot water 8 water + EO 9 essential oil 8 1 3 10 hydrosol or hydrolat SYSTEMATIC QUALITY TESTING Physical Essential oils are analyzed according to refractive index, rotary power, density measurement, fmash point calculation, etc. Other physical properties such as scent, color and texture are analyzed as well. Chemical The constituents of each essential oil are evaluated through chromatography and mass spectrometry. Molecular Every individual batch of essential oil is botanically and biochemically identifjed and analyzed by chromatography in gas form. This ensures that the essential oils contain the correct proportions of their defjning molecules. Norm. 350000 300000 250000 200000 150000 Upon request, all Pranarôm 100000 retailers have access to information related to each 50000 essential oil. 0 20 40 60 80 100 min 4
READING ESSENTIAL OIL LABELS Like wine, essential oils are never exactly the same from one year to the next or from one region to another, being subject to variations in climate, sunshine, soil composition and altitude. These parameters sometimes have a very signifjcant infmuence on the properties, conditions and use of essential oils. For these reasons, we establish a clear chromatography for each batch of our oils to ensure that they contain the correct proportions of their defjning molecules. Chemotypes, if applicable, will also be noted. For example, Rosemary produces 3 different essential oils depending on where it is grown: Morocco Eugenol, the Eucalyptus molecule, is dominant (1,8 Cineole), giving the EO expectorant properties. Provence The Camphor molecule is dominant (Borneone), giving the EO muscle-relaxing, neurotoxic or abortive properties, depending on the dosage. Corsica The Verbenone molecule is dominant, providing hepatic stimulant properties. Indicating the chemotype as well as the name of the plant is elementary in this particular case. “Sub-chemotypes” may also exist as a result of seasonal variations, sometimes infmuencing the scent and the potency of specific properties in the essential oil. WHAT ARE THE IMPORTANT ELEMENTS TO RECOGNIZE ON A LABEL? 100% pure and natural composition with organic certifjcation. Latin name This is the only name Distilled part that remains consistent Flowers, leaves, roots or bark regardless of the country, depending on the plant and essential oil. common name or brand. For example, with Citrus aurantium , For example, Lavender comes we distill the fmowers for Neroli EO and in difgerent varieties – the leaves, twigs and for Petitgrain EO. Lavendula spicata vs. Main constituents This information provides precise Lavendula angustifolia indications for the properties of the essential oil. It also Chemotype (CTEO), when it is guarantees the oil contains the appropriate, it is indicated. molecules defjning it. 5
AN UNRIVALED CHOICE Pranarôm is one of those rare companies that ofgers an extensive variety of pure, organic essential oils and cold pressed or macerated organic plant oils. Our team of experts travel the world in search of the highest quality from sustainable souces – always working closely with our scientifjc community. This was how we discovered Roha essential oil and its articular, circulatory and anti-infmammatory properties. After scientifjc testing, this oil is being integrated into products. Absolutely NO synthetics, NO pesticides, NO herbicides, NO adulterants, NO extenders, NO additives, NO GMOs, and NO animal testing. Each lot of organic oil is third party certifjed organic, GC/MS (Gas Chromatography and Mass Spectrometry) and CTEO (Chemotyped Essential Oils). KNOWLEDGE IS POWER Hundreds Pranarôm is committed to sharing its of training scientific knowledge with both health sessions professionals and private individuals throughout the world. Every year, hundreds of training sessions are given in the form of lectures, webinars and workshops to help make safe and efgective essential oil AMY PEREIRA use widely accessible. We believe that National Educator, USA knowledge, combined with listening to TERRA JOHNSON one’s body and claiming ownership of National Educator, USA one’s wellness, is fundamental to CÉCILE ADANT supporting vibrant health. Pharmacist I nternational Training & Scientific Information Manager RESEARCH & DEVELOPMENT | A PRIORITY True to our commitment of giving essential oils their proper place in health care, Pranarôm is invested in ongoing research and development. The fjeld of aromatherapy is vast: new aromatic plants are continually being discovered with molecules and properties previously unknown. These, in turn, lead to wider applications in more diverse areas of wellness. Working closely with the academic world and private laboratories, Pranarôm scientists establish chromatographies, evaluate for risks and toxicity, develop new products so that scientific aromatherapy is safe and accessible to everyone. ABDESSELAM ZHIRI PhD | Plant Biotechnology Manager of Research & Development 6
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