for an easier pool rescue 2.009 Blue Team December 7, 2009
What is a backboard? Introduction Demo Need Features Business
Introduction Demo Need Features Business
A Note On Buoyancy Introduction Demo Need Features Business
A Note On Buoyancy 45 lbf Introduction Demo Need Features Business
Demonstration Introduction Demo Need Features Business
A Note On Buoyancy Buoyancy Force = Weight Introduction Demo Need Features Business
Adjustable Buoyancy Introduction Demo Need Features Business
A Niche and Novel Problem Introduction Demo Need Features Business
A Niche and Novel Problem Jump in Introduction Demo Need Features Business
A Niche and Novel Problem Stabilize Jump in Introduction Demo Need Features Business
A Niche and Novel Problem Stabilize Position under victim Jump in Introduction Demo Need Features Business
A Niche and Novel Problem Traditional backboard Introduction Demo Need Features Business
A Niche and Novel Problem Traditional backboard Introduction Demo Need Features Business
A Niche and Novel Problem Traditional backboard Introduction Demo Need Features Business
A Niche and Novel Problem Stabilize Position under victim Jump in Introduction Demo Need Features Business
A Niche and Novel Problem Stabilize Position under victim Jump in Strap in Introduction Demo Need Features Business
A Niche and Novel Problem Stabilize Position under victim Jump in Slide out of water Strap in Introduction Demo Need Features Business
Board Composite materials Introduction Demo Need Features Business
Board Composite materials Introduction Demo Need Features Business
Board + Air System Compressed air tank Introduction Demo Need Features Business
Board + Air System Controls Introduction Demo Need Features Business
Board + Air System + Bladders Introduction Demo Need Features Business
Board + Air System + Bladders Runners Introduction Demo Need Features Business
Considerations CAT (CT) scannable Spine area is x-ray transparent Corrosion resistance of materials Introduction Demo Need Features Business
Product Comparison Easy to position Floats heavy victims Introduction Demo Need Features Business
Product Comparison Easy to ✓ position Floats heavy X victims Introduction Demo Need Features Business
Product Comparison Easy to ✓ X position Floats heavy ✓ X victims Introduction Demo Need Features Business
Product Comparison Easy to ✓ ✓ X position Floats heavy ✓ ✓ X victims Introduction Demo Need Features Business
Business Plan Marketing strategy Key risks Financial outlook Introduction Demo Need Features Business
Market Size 299,355 public/commercial pools in the US Potential for 90,000 backboards/year Most pools (76,750) Least pools (169) Number of pools per state Introduction Demo Need Features Business
Key Risks Market saturation Barrier to entry Pro-Lite: market leader 1989 model is still sold today
Strategy: Business to Business Target: water rescue suppliers Reduced expenses Marketing/sales force Inventory storage and distribution Introduction Demo Need Features Business
Pricing Cost of Manufacturing: $250/board Within two years: $150/board Wholesale price: $319 Price of popular boards: $300-$500 Introduction Demo Need Features Business
Financials Initial investment: $5 million Return on Investment: 18.7% Breakeven: Q1 of year 4 ("# ($# (%# !"##$%&'()'*(##(")&' '# &# *+,-.# profit "# expense /0*/12/# $# loss %# !$# !"# (# $# )# "# +,$%' Introduction Demo Need Features Business
Acknowledgements Thank you to: 2.009 Instructors and Staff Pappalardo Staff Jody Mello Ben McElhiney Sungmin Kim Nick Powel Mr. Sticky’s Adhesives Breton Industries Pro-Lite Spineboards Boston Paintball
Appendix: End of rescue Pulling the board out of the water
Appendix: Supporting Financials Breakdown of material costs
Appendix: Supporting Financials Breakdown of expenses by year Breakdown of Expenses 8,000,000 7,000,000 6,000,000 5,000,000 Cost (USD) Materials 4,000,000 Wages R&D 3,000,000 2,000,000 1,000,000 0 1 2 3 4 Year
Appendix: Air system close-up
Appendix: Materials Selection Corrosion resistance of materials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