Presentation FoodCoin Ecosystem November 2017
Global Global food m food mark arket et: KEY ISSUES 1 The traditional business models led the major food brands and agricultural corporations to push the small and medium-scale producers and processors of agricultural products and foodstuffs out from the local markets. The globalization mechanisms help them to tighten their domination easily, using their own material and immaterial resources, on the markets of countries with less developed economies. ! 2 billion of people on Earth (mostly rural population) do not have any access to the banking services and are excluded from the modern economic processes.
Global food m Global food mark arket et: KEY ISSUES $ 2 Long chains of agricultural products delivery used by transnational corporations, have led to a decline in the consumption of local products. That has led, in its turn, to a reduction of the number of small and medium-scale farms (data from the United States and Europe), increase of the average age of only 16 cents farmers (over 58 years), thus lowering the competitiveness , turning the heavily fragmented market of agricultural ! products and foodstuffs producers into As an example, even in the United States the market of large corporations and a farmer gets only 16 cents for every intermediaries . dollar paid by the final buyer for the products he has produced.
We do not set ourselves the task to strive against So, our platform will be put up to provide an the transnational corporations, and we don’t equal access to a global market of production and oppose globalization. We believe that these are all distribution of consumable goods for the large attributes of the current moment of the and small producers and consumers of development of our civilization. Any form of agricultural products and foodstuffs together with confrontation leads inevitably to the destruction the modern financial instruments. This might and losses. But we cannot ignore the economic, create a vast market of organic food with fair social and humanitarian expenses of the existing prices. models. etc.
What is What is FoodCoin Ecosystem (FCE) FCE — is a blockchain ecosystem , architecturally designed to create a global marketplace of food and ag products on the existing platform 1000 EcoFarms with the opportunity to add other platforms. FCE will be based on Ethereum technology. “ Smart-contracts will be at the core of The FoodCoin Ecosystem transactions. Using smart-contracts deals will take place with the will cut off a number of middlemen use of smart contracts, while from the transaction chain. And it will the transactions for smooth dramatically reduce the costs of and convenient activity will transactions and prices for final accept a proper cryptocurrency customers. named FoodCoin (FOOD).
Our Our The Mission of FCE as a business platform is to MISSION form a fully-featured ecosystem, bringing together all economic agents (sellers, distributors, buyers, banks, insurance and logistics companies, tax services, customs, etc.) into a single blockchain platform. Small consumers of agricultural products , such as coffee shops, restaurants, grocery stores, gastro-boutiques, will have access to the global market proposals directly from the manufacturers, for example, to the coffee from a plantation in Kenya, cheese and chocolate from a small manufacturer in Switzerland or wine from a small winery in France. Using FoodCoin Ecosystem and smart etc. contracts, major food producers and distributors may substantially reduce their expenses on search and identification of new agents and contractors, as well as signing and management of new contracts.
How How The implementation of the FoodCoin FoodCoin Ecosystem will have a WE DO IT Ecosystem project involves creating hierarchical and customizable system for the data access several basic functions for the quick and low-cost transfer of the main (personal, corporate, as well as traditional types of economic smart contracts, transactions, interactions among various blockchain guarantees, etc.). platform users: 1 2 3 remote user verification — own cryptocurrency — database in a distributed DIGID FoodCoin (FOOD) ledger 4 5 6 smart contracts library — own payment system — advanced multi-functional Smaco DiPay (DP) cryptowallet — Wallok 7 product authentication — Product Origin ID (PRORID)
FCE FCE the scheme of work Smart contracts Smaco will be available as a The users will interact within the platform using the Wallok library of standard and optionally cryptowallets. Partners who have got identification resources customizable contracts and will be in the (banks, mobile network operators, notaries, insurance middle of FCE. All the users will be able to companies, etc.) will act as user verifiers and escrow customize them easily to solve various payments warranters. DiPay payments processor will problems. conduct fiat and cryptocurrency transactions quickly and easily. Over time, the public fiscal bodies will automatically connect to the smart contracts for online monitoring of the business activity, eliminating potential fraud with taxes (customs duties, excise taxes, income taxes, etc.). Thus, the State structures responsible for the effective collection of taxes will be interested in transferring real deals to the blockchain platform.
Governmental FCE external FCE internal Subjects Subjects Subjects FCE Wallet customs authority FCE User tax authority (Buyer) smart-contract DiPay Cryptopayment (Smaco) processing service Escrow-payment Cryptocurrency (based on partner exchanges (based service) on partner service) FCE Wallet customs authority insurance company FCE User (Seller)
FCE FCE: FoodCoin-based blockchain will be used as a technological TECHNOLOGY solution to build FoodCoin Ecosystem. It allows you to optimally combine a distributed database storage system, smart contracts and remote user identification on the platform. Technically, FoodCoin Ecosystem will provide A private blockchain structure model formed a peer-to-peer network of associated within a corporate entity will constitute a nodes (for data processing and storage). closed system and will be available only to Each node stores a complete copy of the users with private keys . FCE blockchain. These nodes are provided in This mechanism will have a flexible the architecture both of a private and open customizable hierarchical structure allowing blockchain structure to maximize the to include or exclude from the monitoring and protection against unauthorized data administration of the objects such as smart modification. contracts, various departments, and services within the company, as well as external parties, such as partner banks, insurance and logistics companies, customs brokers, tax services, etc.
FoodСoin Ecosystem is designed as a transparent Blockchain technology does not require a climate and accessible system with simple registration of trust among the parties of the transactions. It procedure allowing to enter one’s profile with creates the environment that will guarantee a click. Transparency and accessibility of the protection against fraud without any need to trust platform are important for the growth and the other party. The focus on internal security and development of ecosystem under the conditions feedback loop are of great importance in the of new economy and form the basis of the architecture of the platform to enhance the project. security of the transactions. 5 4 3 IN IN OUT UT 2 * 1 * Every successful transaction that was first initiated within the system and had a weak initial impulse (because of the lack of trust) get quite another (larger impulse) and the tendency to be repeated if it has passed all the stages and has been completed successfully. But at the re-initialization, it will have more significant input impulse that will grow further while moving to the completion. Thus a classic feedback loop put into practice within the balanced ecosystem with sufficient selection of instruments will be generated.
Mark Market par et participant ticipants: Being a marketplace with a variety of essential and BENEFITS useful tools, FoodCoin Ecosystem provides cost minimization and access to financing and global marketing. It’s users will get a technological advantage, the grounds for business. For sellers, distributors For buyers and For buyers and manufacturers sellers Global marketplace will provide the Direct access to each other. Network Access to an unlimited range of unlimited access to new markets, the economy model will produce the original, high-quality and opportunity to work both in local and synergies for all members of the low-priced goods and the sellers global markets, the instruments for ecosystem using co-operation with will get the growing flow of strategic market research and business each other in feedback loop system. favorably disposed consumers. development planning.
NETWORK ECONOMIC MODEL custo customers ers regulator egulatory y authorities authorities logi ogisti stics cs & i & insuran nsurance ce farm armers ers & & food ood pr produ oducers cers distri di stribu butor tors restaurants estaurants & caf & cafe grocer gr ocery y stor stores es
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