Food Innopolis Knowledge Forum 2016 Special Briefing: Agro Food - PowerPoint PPT Presentation

Food Innopolis Knowledge Forum 2016 Special Briefing: Agro Food Innovation in the Netherlands 25 November 2016 @Thailand Management Association Rutjawate Taharnklaew DVM EMBA Vice President Research & Development Center Betagro Public Company Limited 1

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands Royal FloraHolland: Holland's Wall Street For Flowers • More than 12 billion plants and flowers – including more than 90% of Holland’s own output • More than 250,000 jobs are the product directly and indirectly of the flower markets • Flora Holland itself is a cooperative with 4,500 members, 9,000 suppliers, 2,500 customers, and 3000 employees. • The largest of the markets is at Aalsmeer, just below Schipol Airport, south of the center of Amsterdam • Here, in a huge concrete bunker-like building, hundreds of mini-trucks hauling wagons full of plants and flowers whizz around other workers on smaller vehicles in an area the size of 200 soccer fields – more than 775 square meters. (The entire area on which the Aalsmeer installation sits is roughly the size of Monaco.) • The plants arrive daily, usually overnight, for the flower auction five days a week, which starts at 6 a.m. and ends around 10 am.

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands Role of Royal Flora Holland is changing to Service Who are they?  Cooperative provider and Catalyst in the sector  Flowers and plants  Connect, share, Flower shops / Retail facilitate, innovate Export (Buyers) and spur their Propagating Production Breeding / Consumer member and customers to more successful  Marketing and quality, logistics and facilities, auctioning, direct trade, financial  Auction clock, remote (online) Service Provider / Catalyst selling and buying

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

F o o d I n n o p o l i s K n o w l e d g e F o r u m 2 0 1 6 Special Briefing: Agro Food Innovation in the Netherlands

Q U A L I T Y F O R L I F E Thank you for your attention rutjawate@betagro.com 18 / 18