10/17/2018 Go online to watch Nic Prenger, CEO of Prenger Solutions Group, present these slides at: https://www.prengersolutions.com/study-results Email info@prengersolutions.com for the password to access the materials online Follow us @PrengerSolution 1
10/17/2018 How have things changed since 2009? How have things changed since 2009? 45.71% Average gift Average appeal 8.85% -8.94% Average number of donors -20% Average participation -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 2
10/17/2018 How have things changed since 2009? 45.71% Average gift Average appeal 8.85% -8.94% Average number of donors -20% Average participation -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Diocesan development office [hidden camera] 3
10/17/2018 We can’t keep doing 45.71% Average gift what we’re doing. Average appeal 8.85% -8.94% Average number of donors -20% Average participation -20% -15% -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 4
10/17/2018 Annual appeal donors Maybe the data will point to a better way… 5
10/17/2018 Annual Appeals Foundational support for our ministries Many appeals are not appeals Assess Don’t assess parishes for parishes shortfalls 58% 42% 6
10/17/2018 Voluntary appeals (no parish assessments) 9 10.71% 8 7 Diocesan appeals as a 6 percentage 5 of combined offertory 4 3 2 1 - 0% 5% 10% 15% 20% 25% 7
10/17/2018 “Hybrid” appeals (parishes are assessed for shortfalls) 3.5 15.49% 3.0 Diocesan 2.5 appeals as a percentage 2.0 of combined offertory 1.5 1.0 0.5 - 0% 5% 10% 15% 20% 25% 30% What’s a typical participation rate? 8
10/17/2018 4.0 26% 3.5 3.0 2.5 Participation rate for 2.0 diocesan appeals 1.5 1.0 0.5 0.0 0% 10% 20% 30% 40% 50% 60% What is the average annual appeal gift? 9
10/17/2018 $329.98 Average gift to diocesan annual appeal $0 $50 $100 $150 $200 $250 $300 $350 $400 $450 $500 $550 $600 $650 When should we launch our appeal? 10
10/17/2018 Impact of launch date on appeal success 25% 20% 15% 10% 5% 0% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec What’s a typical cost to run an annual appeal? 11
10/17/2018 $3.63 per $100, on average What should you name your appeal? 12
10/17/2018 Diocesan appeal Catholic appeal + $103,798 + $216,836 Bishop’s appeal 13
10/17/2018 Do we need an app? App 10.71% No App 12.85% 0% 2% 4% 6% 8% 10% 12% 14% 14
10/17/2018 What’s up with parish rebates? Voluntary appeals Hybrid appeals 33% have parish rebates 85% have parish rebates 15
10/17/2018 What is the impact of a parish rebate? Impact of a parish rebate on a voluntary appeal With 10.27% Rebate No 10.31% Rebate 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 16
10/17/2018 Impact of a parish rebate on a “hybrid” appeal With 15.49% Rebate No 13.00% Rebate 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% Should we hire a full- time appeal director? 17
10/17/2018 45% of dioceses have less than one full-time employee dedicated to their annual appeal The data says this is a mistake With a full-time Status Quo Diocesan offertory Additional funds appeal director Less than 1 full-time employee All parishes combined The position pays for itself dedicated to annual appeal 1.38% more raised/offertory $5,000,000 $504,379 $573,640 $69,261 $7,500,000 $756,569 $860,460 $103,891 $10,000,000 $1,008,759 $1,147,280 $138,521 $12,500,000 $1,260,949 $1,434,100 $173,151 $15,000,000 $1,513,138 $1,720,920 $207,782 $17,500,000 $1,765,328 $2,007,740 $242,412 $20,000,000 $2,017,518 $2,294,560 $277,042 $22,500,000 $2,269,708 $2,581,380 $311,673 $25,000,000 $2,521,897 $2,868,200 $346,303 $27,500,000 $2,774,087 $3,155,020 $380,933 $30,000,000 $3,026,277 $3,441,840 $415,563 $32,500,000 $3,278,467 $3,728,660 $450,194 $35,000,000 $3,530,656 $4,015,480 $484,824 $37,500,000 $3,782,846 $4,302,300 $519,454 $40,000,000 $4,035,036 $4,589,120 $554,085 18
10/17/2018 How important is online giving? 12% 10.80% 10% Annual appeals 8.38% that promote 7.64% 8% 6.70% online giving raise 6% more money 4% 2% 0% < 10% 11-20% 21-30% 31-40% online gifts online gifts online gifts online gifts 19
10/17/2018 Social Media Is it worth the time and effort? Are most dioceses on Twitter? 20
10/17/2018 Diocesan Twitter account followers 4,250 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 Does Twitter help you raise money? 21
10/17/2018 Diocesan Twitter Followers / Annual Appeal 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 0% 5% 10% 15% 20% 25% Bishop Twitter Followers / Annual Appeal 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 0% 5% 10% 15% 20% 25% 22
10/17/2018 < 1,000 twitter 8.48% followers > 1,000 twitter 11.45% followers 0% 2% 4% 6% 8% 10% 12% 14% Does Facebook raise you money? 23
10/17/2018 Diocesan Facebook Followers / Annual Appeal 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 0% 5% 10% 15% 20% 25% Capital Campaigns Data trends and insights 24
10/17/2018 How much do diocesan campaigns typically raise? Diocesan Campaign Results relative to offertory 113% 0% 25% 50% 75% 100% 125% 150% 175% 200% 225% 250% 25
10/17/2018 What is the collection rate on a diocesan campaign? Diocesan campaigns – where the money goes 84.84% Put toward goals 9.66% Not collected 5.5% Campaign costs 26
10/17/2018 Does having a parish share generate better results? PSG’s Hypothesis 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Total dollars raised Parish share 27
10/17/2018 Every 10% increase in parish share = 6% more raised 80% 70% 60% 50% 40% 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 110% 120% 130% 140% 150% 160% 170% 180% 190% 200% 210% 220% 230% $30 million offertory | campaign scenarios $42,900,000 $40,800,000 $38,700,000 $36,600,000 $34,500,000 $19,305,000 $22,440,000 $25,155,000 $27,450,000 $29,325,000 $23,595,000 $18,360,000 $13,545,000 $9,150,000 $5,175,000 15% 25% 35% 45% 55% Parish share Parish share Parish share Parish share Parish share 28
10/17/2018 Does wealth research help raise more money? Diocesan campaigns relative to offertory Wealth 127.18% research No wealth 111.85% research 0% 20% 40% 60% 80% 100% 120% 140% 29
10/17/2018 Which campaign goals have the most positive impact? Diocesan goals impacting dollars raised Priest 137.11% retirement No priest 103.59% retirement 0% 20% 40% 60% 80% 100% 120% 140% 160% 30
10/17/2018 Diocesan goals impacting dollars raised Parish Share 133.92% 100% 91.42% diocesan 0% 20% 40% 60% 80% 100% 120% 140% 160% Takeaways What do we do with this information? 31
10/17/2018 Takeaway #1: Promote online giving 32
10/17/2018 12% 10.80% 10% Annual appeals 8.38% that promote 7.64% 8% 6.70% online giving raise 6% more money 4% 2% 0% < 10% 11-20% 21-30% 31-40% online gifts online gifts online gifts online gifts Clean up your database Get people’s emails Use video to tell stories Engage on social media Not just t this Improve your website Build landing pages Fix your donation forms All of this is A/B test everything Increase conversions 33
10/17/2018 Takeaway #2: Move from assessments to appeals Assessments Voluntary appeals 34
10/17/2018 Takeaway #3: It takes more than just software 35
10/17/2018 “Every system is perfectly designed to get the results it gets.” Want to learn more? Follow us @PrengerSolution 36
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