Focused Fundraising Not All Heroes Wear Capes! Ab About t The e - PowerPoint PPT Presentation

Focused Fundraising “Not All Heroes Wear Capes!”

Ab About t The e Indep epen enden ence e Fu Fund • Founded in 2007 • Empowers severely wounded, injured, or ill Veterans to overcome physical, mental, and emotional wounds incurred in the line of duty. • The Independence Fund is dedicated to improving the lives of both our Veterans and their families. • Mobility, Adaptive Sports, Advocacy, Veteran Service Officer, and Caregiver programs, Independence Fund bridges the gap of unmet needs for Veterans and their caregivers. • The Independence Fund ensures they focus on giving our Veterans the best mobility device options available, as well as promoting their mental and physical health.

Pl Places t s to St Start • Have a Budget, know your • Trained Staff on Asking for Budget Donations • Aspirational Budget • Knowledge of Available Funding • Prioritized Sources • Individual Budget Items • Basic Materials about • Non-profit Tax Status Established Association • Donor Database • Online • Flyer/trifold • System to Accept and • Clarity and Agreement of How Acknowledge Donations the Funds will be Used.

Fo Focus on the Individual

Creating an Individual Donor Program

Don Donor or De Develop opme ment Cycle – ID ID an and Cultivate

Wh Why Do Do Peop ople Give? • Ability • Disposable Income • Believe in your Organization • Where to Find: • Belief • Board Members • Events • Partner Organizations • Contact • Mailing and Email lists • Existing/Prior Donors • You have to call • Direct Contact by Leaders • ED in the Room with the Caller • Follow up on all Calls within 72 hours

What Does That Personal Contact Lo Look Li Like • Who should call • What donors want to see • Retired TAGs • Clear Plans and Deliverables • Retired CSMs & SELs • Clear Needs and Impact • Gubernatorial Staff • Specific Dollar Amounts • Don’t use Current NG Staff • $1,000 runs a NCO training program for a weekend • How they should ask • $50 reviews an NCO promotion board Record • Direct ask for a Certain Amount of Money • $6 million gets us a new Blackhawk • If don’t Agree Right There, Ask for a Pledge • If Still Uncertain, Ask what would get them to Yes Advocacy Communications Roll Out Plan - Nov 2017

Social Me So Media Ca Campaign gns • Facebook campaigns • Email campaigns • Association Facebook page post is • Link back to Facebook page boosted • Or have a splash webpage • Unique Facebook page for • Signatory of note fundraising • Keep email SHORT • Facebook Ads • Lots of white space • Only per click • Bold and normal text • Can set an upper limit • Red and black text • Short, Easy Call to Action • Drive to Sustainer/Monthly Giving Program

Sp Specifics o of a a Ca Campaign gn • Frequency • Where to collect • Facebook: <3x per day • Crowdrise • Twitter: >1x day • GoFundMe • Splash page • Time • Multi-channel • 0800-0900 • 1200-1300 • Donor more likely to give when: • 1630-1800 • Asked multiple times • By multiple methods • 2130-2300 • Different donors respond differently to different methods • Geo-targeting • Specific locations • Coordination and List Management • Days and times • Frequencies

Creating A Corporate Donor Program

Sh Shaki king D g Down Co Corporate D Donors Potential Donors How to Approach Them • National Guard contractors • Not current NG members! • Advertisers interested in your • Initial contact by someone with audience personal contact • Your NG vendors • Personal visit • Can follow up letters • Current/past exhibitors • Specify what you want • Employers of your Board Members • Clear benefits for them • Businesses around your armories • How company will be recognized • What additional access company will get • Contact information • Follow up Plan and Notes

Wa Ways to Recognize Corporate Donors • Name something after them • Events • Equipment? “The Sodexho range hood cover” Ask Them How • Plaque with Name and Logo They Want to be • List in Annual Report • List in Event Programs Recognized! • Quote in Press Release • Mention in Speech • Logo on Website Advocacy Communications Roll Out Plan - Nov 2017

Creating an Earned Income Program

Establ Es blish h an n Earne ned d Inc ncome me Str tream • Products/Services • Identify what Product or Service you can Provide • Service Record Reviews? • Coins? • Patches? • Establish there is a Demand • T-shirts? • What do Guardsmen want? • SurveyMonkey • Work with an Accountant • Focus Group • Drill Surveys Advocacy Communications Roll Out Plan - Nov 2017

Mark C. Dowis Chief Development Officer 704-890-4017 M.Dowis@independencefund.org ANY QUESTIONS OR COMMENTS?