12/12/2019 HOUSING FOR ALL INTERVIEW FINDINGS Central Oregon Intergovernmental Council December 201 9 1 INTER VIEW S 9 leaders from different sectors ▸ T om Anderson,DeschutesC ountyAdministrator ▸ JessicaBiel,PinnacleArchitecture ▸ Muriel DeLaVergne-Brown,C rook C ounty Health Department ▸ Oscar G onzalez,Latino C ommunityAssociation ▸ T eri Hockett,T echnologyAssociationof Oregon ▸ Iman S immons,S t.C harlesHospital ▸ SteveUffelman,Mayor of Prineville ▸ Richard Ladeby,Mayor of Madras ▸ David Brandt,ExecutiveDirector of HousingWorks 2 1
12/12/2019 3 Summary Findings Interview responses to survey A C R IS IS AT A LL INC OME A ND DEMOGR A P HIC LEV ELS Interviewees believe that Central Oregon has an urgent crisis of both affordability and supply “P eople make themistake of focusing on housing units within a certain income bracket. That is themost obvious issue, but thereisalso a lack of housing period in theregion — which pushes people from higher income brackets into lower cost housing, forcing lower income people out. It ’ s thelack of housing generally, asopposed to an affordable housing challenge only. ” — TOMANDERSON 4 2
12/12/2019 INC OME INEQUA LITY IS GR OW ING W OR S E Central Oregon ’ s growth as increasing real or perceived gaps between the “ha ves ” and “ha ve nots ” “ Even fiveyears ago therewasn ’ t thiskind of income inequality. ” — IMAN SIMMONS “ Alot of people moving here, wealth from south and north. They can drop 1million to buy a house easily. Many of them don ’ t really want to improve thetransportation because “ those ” people will come to town. Therearepeople who arevery caring, but a lot of people want it to bean elitist place. ” — MURIEL DELA VERGNE-BROWN 5 B END HA S ITS OWN NIMBY IS M A dynamic that pits "long-time locals" against "newcomers" “ I don ’ t think a lot of folkswho moved hererecently understand, if they haven ’ t been part of thediscussion. Folkswho have been here a long time aremore concerned about growth impacts – congestion and traffic. ” — JESS ICABIEL “I t ’ sworse now than ever.I seethepushback from locals about outsiders coming in and taking over and pushing people out who havebeen herefor a long time. People areso closed minded and afraid of change in that respect. They don ’ t seethebenefit of thegreatergood. ” — O SC ARGONZALEZ “ W edo havesome longtime residents that would liketo keep it theway it was asa small rural ou ’ re always going to have thenaysayers who talk about how things were in the community. Y 60s too, but I also know we ’ re not in the1 60s. ” 1 9 60s. I remember the1 9 9 — RIC HARD LADEBY 6 3
12/12/2019 A B R OA D UND ERS TA NDING OF IMPA C TS Leaders understand that a broad spectrum of impacts are connected to housing ▸ Workforce/ economy ▸ T ransportation ▸ Cost of Development ▸ Education / childhood outcomes ▸ Family / community health 7 A B R OA D UND ERS TA NDING OF IMPA C TS “ Wehaveteachers that havebeen recruited in, thebest teachers. They go to look for housing and they can ’ t afford it. T alent isnot moving to thearea. ” — TERI HOC KETT “ Why don ’ t you havehousing that ’ s affordable for public school teachers?Makeit affordable for them aswell assurgeons. That ’ s thesocial fabric of America that we ’ ve lost. W edon ’ t communicate across income, raceor ethnicity. ” — IMAN SIMMONS 8 4
12/12/2019 IMPA C TS TO S P EC IFIC C OMMUNITIES Stakeholders understand the devastating impacts to people of color and low-income residents “ Housing affects all of us, not so much theaffluent, but therest of usliving paycheck by paycheck. Folksthat emanate from disadvantaged or marginalized comms of color or impacted worse. ” — O SC ARGONZALEZ “Th ere arean incredible amount of haves and havenots, thereisso much wealth.An attitudethat well they just need to pull themselves up. So many peoplehave been affected by trauma and they don ’ t havetheskills. If we keep that cycle going it ’ s just going to get worse. ” — MURIEL DELA VERGNE-BROWN 9 IMPA C TS TO S P EC IFIC C OMMUNITIES “ W e ’ renot geared towards upper ehavethemost diverse community in Central Oregon. W retirement community likeBend. W eneed to gear our focus on lower incomes, migrant workers, thebackbone of our community. ” — RIC HARD LADEBY “ Folks in thelower paid areasof our economy (tourism, recreation, service) haveto livewith a lot of edo not available housing for folks to beableto livewhere they work. ” roommates. W — JESS ICABIEL 10 5
12/12/2019 SUP P OR TING A VA R IETY OF HOUSING SO LUTIONS ▸ More rental housing, including deeply affordable housing ▸ More density ▸ Mixed-income housing and multi-income neighborhoods ▸ UGB expansion ▸ Incentives for developers ▸ More financing for affordable housing 11 S UPP OR TING A VA R IETY OF R ELATED S OLUTIONS ▸ Transportation infrastructure that supports living where you work ▸ Data & technology solutions (Smart Cities, Built for Zero) ▸ Replicate existing successes (NorthWest Crossing, Ochoco SchoolCrossing) 12 6
12/12/2019 BA R R IER S Policy, funding & politics are standing in the way “ Developers aremaking money hand over fist. People want single family homes that they can sell for $800,000. Why would they build anything different than that ?” — IMAN S IMMONS “P eople don ’ t want affordable housing — want lower income people to liveelsewhere. ” — JESS ICABIEL “ Wehavesmall pocketsof people who areresistant to development. W epassed a UGB ordinance last council. Even after wetalked about it for 2 years, they were upset that we were passing this UGB district that includes theirarea. ” — RIC HARD LADEBY 13 P R IOR ITY A UDIENC ES Influencing people with the power to make change ▸ State and local government officials ▸ County commissioners ▸ Developers ▸ Community leaders,faith community ▸ Rotary, Kiwanis,C hambers ▸ Largerbusinesses “ It ’ s going to takea collective effort on not just government, community members. Faith based groups. It affects us all. It ’s likeglobal warming. ” — O SC ARGONZALEZ 14 7
12/12/2019 CO LLA B OR ATIV E A C TION There is strong desire to set a collective vision for housing in the region and meet needs across sectors “ W ehaveto work together. W ecan, everybody knows everybody. T o makethings work you haveto edon ’ t havetheegos that theBay has. W earethewild west. ” bring thecommunity together. W — TERI HOC KETT “ It ’ s a matter of through COICthere ’ s a visibility of what ’ s available, coordination of services regionally. How to better improve awareness of opportunities for government entities/ agencies and thepublic asa whole. What kindsof things that we can mutually work on ?” — STEVEUFFELMAN 15 Review of National Literature 16 8
12/12/2019 INTER VIEW S Review of National Literature ▸ Audiences need root causesand how problem impactsthem ▸ Demonstratehow housingis morethan just aplaceto live ▸ Help people seethelong-term vision and what it takesto get there ▸ T ell thestory of "us" not thestory of "them" 17 LITER ATURE R EVIEW Interviewees believe that Central Oregon has an urgent crisis of both affordability and supply “P eople make themistake of focusing on housing units within a certain income bracket. That is themost obvious issue, but thereisalso a lack of housing period in theregion — which pushes people from higher income brackets into lower cost housing, forcing lower income people out. It ’ s thelack of housing generally, asopposed to an affordable housing challenge only. ” — TOMANDERSON 18 9
12/12/2019 19 Strategic Implications for Our Campaign S T R ATEGIC S T R ATEGIC IMP LIC ATIONS IMP LICATIONS Create and explain a positive vision 20 10
12/12/2019 S T R ATEGIC S T R ATEGIC IMP LIC ATIONS IMP LICATIONS Humanize the housing crisis through storytelling, photography and visuals ▸ People ▸ Projects ▸ What ’ sworked 21 S T R ATEGIC S T R ATEGIC IMP LIC ATIONS IMP LICATIONS Connect housing solutions to a future that impacts every resident ▸ Children ’ s health &achievement ▸ Jobs &the economy ▸ Transportation ▸ Quality of life 22 11
12/12/2019 S T R ATEGIC IMP LIC ATIONS Use a narrative frame for greater understanding PROBLEM SOLUTION IMPACTS BENEFITS 23 S T R ATEGIC S T R ATEGIC IMP LIC ATIONS IMP LICATIONS Emphasize the strength of diverse neighborhoods ▸ Income 24 ▸ Racial/ cultural ▸ Age ▸ Outlook 12
12/12/2019 S T R ATEGIC S T R ATEGIC IMP LIC ATIONS IMP LICATIONS Create a campaign of partners 25 Discussion 26 13
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