FAIR PARK MANAGEMENT AGENDA Summary of Responsibilities - PowerPoint PPT Presentation

FAIR PARK MANAGEMENT

AGENDA  Summary of Responsibilities  Organizational Structure  Fair Park First  Spectra  Biederman Redevelopment Ventures  In The City for Good  Executive Summary  Resident Stakeholders  Transition  Schedule

RESPONSIBILITY OF PARTIES  City of Dallas  Oversight of Contract (Park Board and City Council)  Funding Annual Appropriation  Fair Park First  Fundraising  Manager of Spectra  Community Engagement  Historic Preservation  Education  Connectivity with Dallas and DFW Metroplex  Spectra  Operations of Fair Park  Events  Sales & Marketing  Implementation of MWBE Initiatives  Implementation of capital projects not funded by bond programs  Biederm an Redevelopm ent Ventures ( BRV)  Update Fair Park Comprehensive Plan  Design and Programming of Neighborhood Park

OPERATIONAL STRUCTURE FAIR PARK MANAGEMENT CITY OF PARKS AND DALLAS RECREATION Designed for success and transparency FAIR PARK FIRST Board of Directors Governing Body SPECTRA Master Operator BIEDERMAN IN THE CITY FOR REDEVELOPMENT GOOD VENTURES Community Master Planning Outreach Neighborhood Park

FAIR PARK FIRST

FAIR PARK FIRST BOARD Darren James, President Reverend Donald Parish Terry Kittleson KAI Texas True Lee Baptist Church In The City For Good Norman Alston, Secretary Veletta Lill Emily Ledet Norman Alston Architects Former Executive Director, Bank of America Dallas Arts District John Proctor Regional Black Contractors Arcilia Acosta Mercedes Fulbright Association CARCON Industries Local Progress

Fair Park First CONNECTING THE COMMUNITY ACTIVATION OF PARK MASTER PLAN & NEIGHBORHOOD PARK LEVERAGING EXTERNAL SUPPORT ENHANCE NATIONAL HISTORIC LANDMARK STATUS COMMITMENT TO TRANSPARENCY PROTECT ART

FAIR PARK FIRST BOARD Board of Directors  13 Board Seats  1 Historic Preservation  1 Arts & Culture  2 Representative of Community  2 Immediate Residents of Fair Park Neighborhood  2 Fundraising Champions  2 Park Board Members as Ex-Officio Members

FAIR PARK FIRST BOARD ADVI SORY COMMI TTEES  Facilities/ Historic Preservation  Fair Park First Community Coalition  Fundraising/ Donor Relations  Fair Park Resident Institutions  Arts & Culture  Programming & Local Events  Neighborhood Park Masterplan  Education  Finance

CAPITAL NEEDS APPROACH  City  Manage all capital improvement projects funded by current and future bond programs  Fair Park First Board  Take lead in fundraising efforts for capital improvements  Fair Park First/Spectra  Provide capital planning and prioritization through the 5 year capital plan submitted yearly to City  Implement all capital improvements funded in any way other than City bond programs

CAPITAL NEEDS ASSESSMENT  $160M 10-Year Plan  Based on AECOM Study  Methodology  Operational Audit  Industry Metrics & Standards  Prioritization  Current & future tenant needs  Historic preservation  Benchmarked against operational audit  Aligned with updated Master Plan  Funding Sources & Strategy  Capital Campaign  Grants  Bond Programs

Fair Park First Board Fundraising Goals LED BY FAIR PARK FIRST $3M PER YEAR FOR OPERATIONS APPROX. $30M for NEIGHBORHOOD PARK $160M for CAPITAL NEEDS (AECOM STUDY) 2 BOARD MEMBERS SUPPORTED BY ADVISORY COMMITTEE

PERFORMANCE PLAN  Built into contract  Annual Reports to Park Board & City Council  Quarterly for 1 st 2-Years  Metrics  Visitors  Number of Events  Revenue Generation  Capital Improvements  Fundraising  BID Compliance  Community Outreach & Engagement

FAI R PARK FI RST BOARD & SPECTRA ARE COMMI TTED TO MEETI NG & EXCEEDI NG M/ W BE OBLI GATI ONS & A FOCUS ON COMMUNI TY ENGAGEMENT Neighborhood School Leaders Churches Associations Neighborhood Non-profits Students Businesses

Spectra’s Goals for Fair Park Increase Event Activity & Attendance Sales and Marketing Focus Operations & Maintenance Capital Improvement Planning Holistic Approach Career Opportunities & Inclusion Park for the People

40M+ GUESTS HOSTED ANNUALLY 200,000+ EVENTS ANNUALLY 17

319 22 Fairgrounds PROPERTIES & Ag Centers 37 124 Amphitheaters Arenas & & PACs Stadiums 50 86 Convention Specialized Centers Venues

Holistic Approach Spectra Food Services & Hospitality WORK WITH EXISTING PARTNERS SURVEY SCORES SUSTAINABILITY 9.35 OUT OF 10 9.3 out of 10 on staff surveys 9.4 out of 10 on fan surveys PROVEN SYSTEMS NEIGHBORHOOD ENGAGEMENT

Impact on Fair Park Enhanced Awareness of Fair Park More Events & Increased Attendance Improved Operations & Maintenance Community Investment & Neighborhood Park Career Opportunities

GENERAL MANAGER Peter Sullivan Spectra General Manger LARGE EVENT EXPERIENCE PAST EXPERIENCE • Super Bowl • Managing Director, Singapore Annual Fiesta Bowl • Sports Hub • BCS National Championships • General Manager, University of • WrestleMania Phoenix Stadium • Copa America Centenario • President, Lansing • CONCACAF Gold Cup Entertainment • Madonna • Coldplay

MAJOR EVENT EXPERIENCE

FUTURE EVENTS AT FAIR PARK STRONG PROMOTER RELATIONSHIPS CONFERENCES & MEETINGS YOUTH SPORTS TOURNAMENTS ARTS & MUSIC FESTIVALS COMMUNITY EVENTS ADDITIONAL SPORTING EVENTS

Operational Excellence Corporate Operations Department New Client Operational Audit & Manual Computerized Preventative Maintenance Systems Capital Improvement Planning & Purchasing Historical Preservation Energy Efficiency

Building T enant Relations Approach for Fair Park Tenants MEET WITH EACH RESIDENT INSTITUTION EVENTS & OPERATIONS SUPPORT MARKETING & SALES SUPPORT WORLD-CLASS GUEST EXPERIENCE

Event T enant Relations Maintaining Close Working Relationships Regular meetings with Leadership Identify potential events to fill space Food and beverage support

Career Opportunities INTERNSHIP PROGRAM Collaborate with the Mayor’s Summer Internship Program Collaboration with local Schools, such as James Madison High School and Lincoln High School CAREER FAIRS At Fair Park and at local Universities ON-THE-JOB TRAINING

INCLUSION EXCEED M/WBE PARTICIPATION GOALS OUTREACH FOR LOCAL, STATE, AND NATIONAL VENDORS SPECIAL FOCUS ON FAIR PARK AREA ORGANIZATIONS

TRANSITION WORKING WITH CLOSELY DIRECTOR WORKING WITH EXISTING FAIR PARK STAFF PROVIDING TRANSITION PLANNING

Biederman Redevelopment Ventures BIEDERMAN REDEVELOPMENT VENTURES Creates, redevelops, and operates parks, public spaces, and neighborhood streetscapes Experience – Bryant & Klyde Stimulate Financially Self- Experience Economic Sustaining With Over 110 Development Parks Parks

Update Comprehensive Plan Develop Program Plan Design Process Public Meetings Focus on Neighborhood Park Starting Immediately & Completed within Two Years

Approach For Fair Park  Create a regional destination by developing attractions and amenities found nowhere else in the Metroplex  Showcase Fair Park cultural attractions and tenants in the outdoor spaces; strategically program buildings with tenants who can take advantage of the opportunity  Integrate daily programming into the Esplanade and a new neighborhood park  Create world-class gardens and other “drop- in” attractions  Promote perceptions of safety through activation and aesthetic improvements, including parking lots, signage, and lighting park-wide

Klyde Warren Park 2014 2005 – 2010 Klyde Warren Park was Created schematic programming awarded ULI Public Space design and staffing plan, developed Award restaurant, and raised funds

Bryant Park New York, NY 1992 Over 5,400 people visit Park reopened with now 1988 Bryant Park on regular, iconic programming, seating, BRV took over the park non-event days at food options, and more lunchtime alone

FAIR PARK FIRST, SPECTRA & BRV COMMUNITY NEIGHBORHOOD PARK 8-10 ACRES COMMUNITY INPUT APPROX. $3M / ACRE LOCATION(S) TBD HIGH PRIORITY – CONCEPT 2019

QUESTIONS