F .C . SUR G E Est. 2013 FC Surge Women’s Soccer Team 2018 Business Plan
Who We Are Introduction In January 2013, team FC Surge was founded as a women’s soccer franchise for purposes of joining the Women’s Premier Soccer League (“WPSL”). Since our inaugural year, we have established ourselves as the leading women’s soccer franchise in the South Florida region. The WPSL is a national amateur league with over one hundred teams across the nation, making it the largest women’s soccer league in the world, and the leading amateur soccer league in the United States. The League was formed in 1998 and serves as a stepping stone for elite and aspiring professional and international-level players. In addition to providing local regions with a high level of competitive women’s soccer, the League also provides exemplary female athletes as role models for local youth and provides Organizational Structure communities with an affordable and quality venue for family entertainment. Many former and current U.S. National and International Team players have played on WPSL teams including: FC Surge is currently incorporated as a non-profit Abby Wambach, Alex Morgan and Megan Rapinoe. Please visit organization in and under the laws of the State of Florida. www.wpsl.info for more information about the League. FC Surge consists of a talented core of experienced and highly skilled President: players who have competed in the WPSL for several years. Our Rochelle Wimbush players range in age from 16 years to up to 30+, and include current college, post-college, and international players. With both veterans and young talent, it is our goal to continue to establish our team as a verifiable force to be reckoned with in the emergent world of women’s soccer. General Manager: Board of Directors : Our Mission Statement Marge Perry Elanna Brady FC Surge is dedicated to promoting and enhancing the development [Director of Sponsorships & Fundraising] of women’s soccer in the South Florida region. In addition to Alexis Hernandez establishing our team as a top contender in the WPSL, our primary [Director of Player & Staff Development] objective is to provide an opportunity for young women to grow and develop into talented and dynamic athletes and to equip them with April Perry the necessary tools to excel in both soccer and life. By establishing a [Director of Youth Development] strong and dependable foundation, we aim to help our young athletes obtain scholarships and find placements at the top colleges Rochelle Wimbush and universities across the country, while providing our more [Director of Marketing & Promotion] experienced athletes with a competitive environment where they can continue to flourish and advance the sport of women’s soccer.
Industry Needs & Target Market Industry Needs ★ South Florida is a soccer-friendly region containing numerous youth soccer clubs as well as strong collegiate women’s soccer programs, such as the University of Miami and Florida International University. ★ The closest competitive women’s soccer team is Team Boca Blast, located in Boca Raton, Florida. Other teams in the WPSL’s Sunshine Conference include teams located in Tampa, Orlando, St. Petersburg, Fort Myers, Daytona Beach, and Jacksonville. The South Florida region thus offers a prime environment for the establishment of a competitive women’s soccer team. ★ FC Surge serves as a gateway for player exposure to colleges and universities in the U.S. and professional leagues in other countries. FC Surge routinely seeks out games with both college and international teams. In past seasons, we’ve had the honor of competing against teams from Jamaica, including the Jamaican Women’s National Team, and England. ★ With the return of the women’s professional soccer league in the U.S. (the NWSL), and the recent addition of the Orlando Pride, there are ample opportunities for the advancement and promotion of the WPSL (and its teams) as a second-tier women’s soccer league in the U.S. and worldwide. The return of the professional league also provides FC Surge with an exciting opportunity for future growth and advancement into the professional arena, as the professional league does not currently have a team designated in the South Florida region. The fan base generated by the U.S. WNT’s recent games in South Florida demonstrates that there is an active and interested demographic market that will support our franchise. Target Market ★ FC Surge’s target market includes all soccer fans in the South Florida region, including local families, elementary and high school programs, youth soccer club programs, university and collegiate programs and local charities.
Organizational Objectives & Strategies Objectives for the 2018 Season ★ Provide the South Florida community with a venue for high-quality and competitive women’s soccer. ★ Improve upon past season records and advance to the Regional Championship and National Final Four stages of the WPSL Playoffs. ★ Increase fan attendance at home games to 1,000 to 1,500 fans per game. ★ Add five (5) corporate sponsors within the fiscal year. ★ Organize and host two (2) fundraisers to raise money for selected charities dedicated to women and/or youth empowerment during our first year. ★ Organize and host an (annual) off-season soccer clinic for local youth to promote the team and raise funds for the ensuing seasons. ★ Promote the team and raise funds for the ensuing seasons by strengthening our ties with local club and high school teams and by offering training sessions and college-preparatory programs. Revenue Strategy ★ Ticket Sales: admission fees to home games to be determined (e.g., $5/adult and free for children under the age of 16 years old) ★ Concession Sales: various refreshments to be sold at the games ★ Training Sessions: $100/session (each session to include two players/coaches) x 5 sessions/player = $6,250 ★ Youth Clinic Enrollment: $100/enrollee for weekend clinics (2 days) x 60 enrollees/clinic = $6,000 Promotional/Branding Strategy ★ Host charity nights for different charities dedicated to women and youth-related issues; collect donations for local charities at home games ★ Half-time contests for prizes or gift certificates from our sponsors (i.e., score a goal from mid-field; juggling contest) ★ T-shirts and other paraphernalia for sale at games ★ Autographs for fans after games Opportunities for Advancement ★ Partnership/affiliation with men’s semi-professional/professional teams in the region (e.g., Miami United or Miami FC) ★ Partnership/affiliation with local youth club teams ★ Assist with the development of local club teams or develop a youth academy committed to player development ★ Implement and participate in local tournaments and exhibition games ★ Foster a relationship with international women’s teams; implement an exchange program.
Financial Timeline Financial Objectives for the 2018 Season December 1, 2017: Payment of League dues May 1, 2018: Secure at least five sponsors for the 2018 season and/or obtain at least $20,000 in sponsorship funds or donations August/September 2018: Raise at least $6,000 by organizing and hosting (annual) off-season soccer clinic for local youth August - December 2018: Raise additional team funds by offering training sessions to local club and high school teams January 2018 January 2019
Non-Financial Timeline Non-Financial Objectives for the 2018 Season January 2018 January 2019 January 27, 2018: Attend Annual General Meeting in Las Vegas, NV February 1, 2018: Distribute recruiting letters to local college, university, high school and club teams March 1, 2018: Establish media contact and distribute promotional materials and advertisements for upcoming season to local college, university, high school and club teams April 1, 2018: Commence pre-season training; continue to promote upcoming season April 28, 2018 and May 5, 2018: Host first and second rounds of try-outs; secure four exhibition games in preparation for season June 2, 2018: Commence 2018 season; distribute game tickets to local clubs and high schools in exchange for services as ball girls July/August 2018: Distribute promotional materials for (annual) off- season soccer clinic for local youth players August - December 2018: Coordinate training sessions with local club and high school teams; host (annual) off-season soccer clinic for local youth players
Expense Report Summary of Anticipated Expenses for the 2018 Season League Related Expenditures $3,500.00 Annual League Dues Player Registration $500.00 Coaching Staff $1,500.00 Game Day Related Expenditures Field Rental $3,000.00 Referees $1,260.00 $450.00 Medical Staff Travel Expenditures $500.00 League Official Travel Expense (Airfare and hotel fees for mandatory General Meeting) Away Game Travel (Hotel, Car/Bus Rental, Airfare) $10,090.00 Other Expenses $1,300.00 Uniforms (Game Jerseys, Shorts & Socks, Practice Jerseys) Medical Supplies (Tape, Pre-Wrap, Etc.) $500.00 Miscellaneous Equipment (Balls, Water Bottles, Ice, Etc.) $800.00 Total Estimated Annual Team Expense $23,400.00
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