External: The brand will communicate the value of Oak Park to - PowerPoint PPT Presentation

External: The brand will communicate the value of Oak Park to regional and national target audiences. Internal: The brand will align multiple agencies around a central message.

Project timeline November 2017 December 2017 January 2018 February 2018 March 2018 April 2018 May 2018 June 2018 July 2018 DISCOVERY AND DEFINITIONS BRAND DEVELOPMENT POSITIONING ALTERNATIVES

Community-driven process 7 3 4 6 46+ 1 PARTNER FOCUS STAKEHOLDER SASSY INDIVIDUAL OAK PARK AGENCIES GROUPS WORKSHOPS STUDENTS PARTICIPANTS MAIL CARRIER

Audited and compared Welcome to Iowa City, Coralville and North Liberty, where curiosity is cultivated and thoughtfulness is a way of life. At the Center of Life in Chicago, Berwyn is in A City of Literature that is home to aspiring writers and avid close proximity to anything you want to do in the readers, this curious collection of communities sits tucked Chicago area, including great access to Chicago into the seam of a rich riverbed winding through Iowa’s lush sports events like the Blackhawks, Bears, Bulls, land. The gold dome of a historic state capital beckons White Sox, Cubs and Fire. Berwyn is just minutes from the rolling hills of the University of Iowa. Downtown, away from downtown Chicago and neighbors the deep thinkers debate over a pie shake and pancakes while Chicagoland communities of Oak Park, Forest poets pack out the state’s oldest independent bookstore. Park, Riverside, La Grange, and Brookfjeld. Iowa City is a collection of communities with an array of intriguing attractions. Explore the many reasons Berwyn is the perfect spot to visit and live. But don’t wait—Berwyn won’t be Chicago’s best-kept secret for long! VILLAGE OF OAK PARK BRAND KARAOKE VILLAGE OF OAK PARK BRAND KARAOKE In the heart of South Carolina, tradition and tomorrow pair perfectly in Columbia. It’s a modern city where stately buildings buzz with new business, and centuries-old sites give rise to fresh perspectives. It’s a creative hub that’s fed by university and capital city communities—all this in the midst of surrounding natural beauty. With dynamite shopping, food and tons to see and do year round, it’s the real Southern hot spot that will leave you looking forward to what’s next. Everyone is familiar with the “it” cities in the South. They’re on every list. Columbus is ready to break into that list. We’re not a backwater. We’re a city of 250,000 strong. Our downtown—wait, our Uptown—thrives day and night. Brick and steel buildings of the past now make up our renovated 21st century skyline. Instead of an urban river you’re afraid to touch, our Chattahoochee invites you in. Our arts and cultural entertainment surprise. Our world class museums inspire. Outdoor activities abound. Government and VILLAGE OF OAK PARK BRAND KARAOKE business work together to make it happen. We believe in big, bold ideas that impress while revering our past. That’s why, around every corner, Columbus proves, “We do amazing.” VILLAGE OF OAK PARK BRAND KARAOKE

Collected inputs

Investigated assumptions

Collected and debated visual direction

Formulated initial hypotheses

Developed two alternatives...

...from multiple ideas...

...that emphasized craft, thoughtfulness, and legacy... O THE VILLAGE of oak park P A LIfE wELL-crAfTEd - EST. 1902 -

...but also the unique, the idiosyncratic, and the surprising ... NUMBER OF WORDS, ON NUMBER OF AFFORDABLE WHERE AVERAGE, THAT ERNEST HOUSING UNITS AVAILABLE HEMINGWAY WROTE TO RESIDENTS WITH FINE DINING EACH DAY. MODEST INCOMES. MEETS FAST FOOD Oak Parker Ray Kroc invented the modern burger. Today, Oak Park is advancing a tradition of culinary creativity, from casual dining to destination experiences. Left: Food by Citrene Right: Classic McDonald’s french fries

...and revised...

The Oak Park brand

COSMOPOLITAN AND INTIMATE. HIGH-SPEED AND SLOW-FOOD. ASTRONAUT AND ARCHITECT. DIVERSE AND DISTINGUISHED. HISTORIC AND PROGRESSIVE. HERE, WE EMBRACE OPPOSITES. WE THRIVE ON DIFFERENCES. WE WELCOME THE UNEXPECTED, OPENING OUR DOORS TO NEW IDEAS AND NEW NEIGHBORS. HERE, AND ONLY HERE IN OAK PARK, WE BRING TOGETHER THE BEST OF ALL WORLDS.

The Logo Brand mark Lockup

Sub-brands

Color combinations

Verbal identity

Taglines WHERE THE BEST OF WHERE THE ELSE? ALL WORLDS. CITY BEGINS.

Flexible grid HEADLINE HEADLINE HEADLINE HEADLINE HEADLINE HEADLINE HEADLINE HEADLINE HEADLINE HEADLINE Subheading Subheading HEADLINE Lorem ipsum dolor sit amet, consectetuer adipiscing Lorem ipsum dolor sit amet, consectetuer adipiscing HEADLINE elit, sed diam nonummy nibh euismod tincidunt ut elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. laoreet dolore magna aliquam erat volutpat. HEADLINE Lorem ipsum dolor sit amet, con- sectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt HEADLINE ut laoreet dolore magna aliquam erat volutpat. Lorem ipsum dolor sit amet, con- HEADLINE sectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. HEADLINE HEADLINE HEADLINE HEADLINE Subheading Lorem ipsum dolor sit amet, HEADLINE consectetuer adipiscing elit, sed HEADLINE HEADLINE HEADLINE diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. HEADLINE HEADLINE Subheading Subheading Ut wisi enim ad minim veniam, quis nostrud exerci Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla vel illum dolore eu feugiat nulla Subheading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. HEADLINE Subheading HEADLINE HEADLINE Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut HEADLINE laoreet dolore magna aliquam erat volutpat. HEADLINE HEADLINE HEADLINE HEADLINE HEADLINE HEADLINE HEADLINE SUBHEADING SUBHEADING HEADLINE Subheading SUBHEADING SUBHEADING Lorem ipsum dolor sit amet, Subheading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed consectetuer adipiscing elit, SUBHEADING SUBHEADING diam nonummy nibh euismod HEADLINE sed diam nonummy nibh tincidunt ut laoreet dolore euismod tincidunt ut laoreet magna aliquam erat volutpat. dolore magna aliquam erat volutpat.

Photography Commissioned Found

Guidelines