1 BARRY O’REILLY Enterprise Just Got Entrepreneurial ExecCamp @barryoreilly @execcamp #leanenterprise
2 BARRY O’REILLY CREATIVE DISTRUTION • 57% of Fortune 500 in 1995 did not make the cut in 2015 • 49% of organizations have initiatives to grow via cost reduction • 29% of organizations have initiatives to grow via new product and services Board Of Innovation, http://www.boardofinnovation.com/2015/12/21/actnow/
WHAT BUSINESS ARE YOU IN? Your real competition are THINKING BIG 3-5 iterations beyond what you see now QZ: Netflix was never in the business you thought it was in? http://qz.com/674625/netflix-was-never-in-the-business-you-thought-it-was-in/
OUR NEW APP WILL SAVE US! No. Sorry. No one uses APPs anymore. http://www.wsj.com/articles/google-tests-feature-that-lets-media-companies-marketers-publish-directly-to-search-results-1461874322
MEANWHILE BACK AT BASE 5 BARRY O’REILLY How do you expect to enable and foster collaboration if everyone is siloed in daily work?
SAME OLD SONG 6 BARRY O’REILLY BARRY O’REILLY • Too Much • Too Little • Too Late Johnny Mathis and Deniece Williams, Too Much Too Little Too Late
ExecCamp Break the model. Reinvent the business ExecCamp http://www.execcamp.com
HOW DOES IT WORK? 8 BARRY O’REILLY ExecCamp http://www.execcamp.com
EXECCAMP MANTRA 9 BARRY O’REILLY [video] Lean Enterprise:Enabling Innovative Culture, barryoreilly.com/2016/04/04/video-think-big-start-now-learn-fast/
THINK BIG Your new mobile APP is not going to save you
11 EXECUTIVE MANDATE Leadership from the top and throughout the organization
BUILD A CROSS-FUNCTIONAL TEAM 12 BARRY O’REILLY TECHNOLOGY ARCHITECTURE high SOFTWARE CUSTOMER DEVELOPMENT RESEARCH DIGITAL FRONT-END INTERACTION SERVICE DELIVERY TRANSFORMAT ENGINEERING DESIGN DESIGN ASSURANCE ION DIGITAL VISUAL ORGANISATION BUSINESS PRODUCT DESIGN DESIGN ARCHITECTURE STRATEGY RETAIL STRATEGY Barry O’Reilly, CEO ExecCamp http://www.execcamp.com
HOW TO ACHIEVE GREAT PRODUCT DELIVERY 13 BARRY O’REILLY IDEAS DEMAND EXECUTION TEAM Ideas come first. Ideas need focus. Great products are driven by Everyone has a plan until they get What are our strengths and how can Ideas are shaped by our purpose customer demand for them, not hit. Customers hit harder than we amplify them? When we hit hard and defined by our principle of 'sold' to them. Innovators talk to anyone. What do you do when you times how we will work through mission their customers. They want to get hit? You keep momentum, keep them together? Understanding each understand them, collaborate with pushing, keep growing. other helps us to respect and them to co-create great experiences leverage one another for higher they both cannot live without. performance and great results. Barry O’Reilly, CEO ExecCamp http://www.execcamp.com
TRANSFORMATIONAL TARGETS Identify business drivers for performance and growth Be challenging but not unrealistic Transformational 100% or 0% drives the right objectives and goals Secondary Be accountable to outcomes Periphery Barry O’Reilly, CEO ExecCamp http://www.execcamp.com 14
15 BARRY O’REILLY CREATE FEAR AND EXCITEMENT • Go be inspired • See for yourself: culture, methods • Uncover partnerships with new organizations to build innovation ecosystems Barry O’Reilly, CEO ExecCamp http://www.execcamp.com
FRIENDS AND FOES
CAPTURE IDEAS IN SITU DESCRIPTION AND NOTES: write, draw or sketch how your idea works. TITLE: CATEGORY OPERATIONAL BENEFIT CONVERSION FUNNEL PRIMARY FOCUS cost reduction STREAMLINE OPERATIONS Commercial process improvement (viability, fi nancial) CUSTOMER ARCHETYPE Acquisition TYPE OF BENEFIT D Activation i g i t a l N a t i v e s IMPROVE EXISTING F a m i l y T r a v e l l e r Retention A ffl u e n t I n d u l g e PROPOSITION r pain relief Technology M a i n s t r e a m T r a v e l l e r (feasibility, innovation) Revenue V a l u e V a c a t i o n e r P u r p o s e f u l B u s i n e s s Referral H i g h F l y i n g G l o b e T r o t t e r F l y i n g P r a c t i t i o n e r A i r W a r r i o r CREATE NEW 2 V a l u e B u s i n e s s PROPOSITION gain creator Experience _ _ _ _ _ _ _ _ _ _ (desirable to customer) _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 1 17 http://jonnyschneider.com/blog/idea-cards
MAKE IDEAS VISIBLE Barry O’Reilly, CEO ExecCamp http://www.execcamp.com
LEARN FAST It’s not how much you know, it’s how fast your can learn it 19
20 BARRY O’REILLY “ It’s typical for 50% of the total product development time to be spent on the fuzzy front end ” Don Reinersten Don Reinersten, The Principles Of Product Development Flow
STOP WRITING, START LEARNING 21 BARRY O’REILLY Alexander Osterwalder and Yves Pigneur, Business Model Generation Collaborate as a cross-fuctional group to Create a framework to tell your story is a Quickly map out a business hypothesis improve knowledge sharing systematic and structured way Share it with stakeholders for feedback Move to evidence based decision-making Adapt plan based on validated learning Barry O’Reilly, CEO ExecCamp http://www.execcamp.com
HYPOTHESIS-DRIVEN DEVELOPMENT How we believe we can achieve the target conditions Our strategy and tactics to get there How we’ll use doomsday and clean sheet thinking to move forward How To Implement Hypothesis-driven Development barryoreilly.com/2013/10/21/how-to-implement-hypothesis-driven-development/
HYPOTHESIS-DRIVEN DEVELOPMENT 23 BARRY O’REILLY Framework for evaluation of benefit Capture and publish across the team Prioritize and sense-make What do we want to learn? What data could help us? What is the first experiment? What are the key components eg. Seek feedback from stakeholders technology, customer, business How To Implement Hypothesis-driven Development barryoreilly.com/2013/10/21/how-to-implement-hypothesis-driven-development/
CREATE FAST FEEDBACK LOOPS 24 BARRY O’REILLY ����� LEARN BUILD Minimize the total time through the loop DATA ���� MEASURE Eric Ries, The Lean Startup
MINIMUM VIABLE PRODUCT 25 BARRY O’REILLY Delightful Delightful Usable Usable Valuable Valuable Feasible Feasible Not this This Diagram inspired by Jussi Pasanen, with acknowledgments to Aarron Walter, Ben Tollady, Ben Rowe, Lexi Thorn, and Senthil Kugalur
EVERYONE DESIGNING AND SKETCHING BARRY O’REILLY 26 Barry O’Reilly, CEO ExecCamp http://www.execcamp.com
27 BARRY O’REILLY G0 AND SEE • Get Out Of The Building • User research done by the people developing the products • Challenge beliefs and underlining assumptions Barry O’Reilly, CEO ExecCamp http://www.execcamp.com
VISION BATTLE TEST WITH CUSTOMERS de fi ne re fi ne OUTCOMES BELIEFS test learn fast, succeed faster refine the vision through validated learning Barry O’Reilly, CEO ExecCamp http://www.execcamp.com 28
STOP TALKING, START TESTING 29 BARRY O’REILLY Get Out Of The Building Capture and publish their feedback What will you do with the learning? Test with real customers across the team What is the next experiment? Barry O’Reilly, CEO ExecCamp http://www.execcamp.com
30 BARRY O’REILLY CONTINUOUSLY SOURCE FEEDBACK • Make it easy to collect feedback from across the entire organization • Setup a working version of the latest iteration for people to use • Ask for anonymous feedback • Make people feel included Barry O’Reilly, CEO ExecCamp http://www.execcamp.com
DISCOVER PRODUCT MARKET FIT 100+ ideas 4 to 8 weeks exponential learning 31
START NOW What are you waiting for?
Great leaders believe in unreasonable expectations They want a BIG vision, and practical steps to get there Why now? Why us? Tell stories and show evidence based on delivery and validated learning 33
RUN EXPERIMENTS 34 BARRY O’REILLY Humble, Molesky, O’Reilly, Lean Enterprise: How High Performance Organizations Innovate At Scale
CHALLENGE YOUR THINKING Bulletproof over bullet holes Challenge yourself before someone else does Build responses and resilience to challenging questions Barry O’Reilly, CEO ExecCamp http://www.execcamp.com 35
PITCH CEO FOR NEXT INVESTMENT BARRY O’REILLY 36 Share outcomes and validated learning Smaller, Frequent, Evidence-based investment decisions Stopping or invalidating ideas early is actually the key measure of success Barry O’Reilly, CEO ExecCamp http://www.execcamp.com
RUNWAY TO SCALE Barry O’Reilly, CEO ExecCamp http://www.execcamp.com
BARRY O’REILLY Aspirational vision Customer hypotheses Design experiments Story map Data / feedback to validate Blow Up The Business Case https://barryoreilly.com/2015/04/14/blow-up-the-business-case/ 17
OUTCOMES IN ACTION Turning proof points into deliverables into game changing initiatives 39
CONCLUSION This is a caption for the slide divider
ExecCamp Break The Model. Reinvent The Business ExecCamp http://www.execcamp.com 41
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